1. Chris Burdge  250.508.7761  www.bwest.ca

2. Credentials
 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founded Social Media Camp – 2010

3. What is
Social
Media
?

4. Social ~ the characteristic of living organisms.
It refers to the interaction of organisms with
other organisms (people) and to their collective co-
existence.
Media ~ tools used to deliver,
share & store information or data.
Chris Burdge  250.508.7761  www.bwest.ca

5. social networks
Social Networks You Know Online Social Networks
 Charity  Facebook
 Religions  Linkedin
 Chamber of Commerce  Twitter
 Toast Masters  YouTube
 Sports Teams  Pinterest
 IPEN  Google+
Chris Burdge  250.508.7761  www.bwest.ca

6. Social Media Strategy

7. Social Media Strategic Planning
1. Objectives
2. Strategy
3. Tactics
4. Measurement
Chris Burdge  250.508.7761  www.bwest.ca

8. Objectives
 Increase website traffic
 Generate awareness
 Build “social capital”
 …
Chris Burdge  250.508.7761  www.bwest.ca

9. Social Media ROI
Chris Burdge  250.508.7761  www.bwest.ca

10. Social Media Strategy
1. Content
2. Engagement
3. Management
4. Measurement
Chris Burdge  250.508.7761  www.bwest.ca

11. 1. Content
− Plan compelling, valuable content
− Copy, images, video
− Follow category, customers,
prospects
− Create 5 blog “themes”
Chris Burdge  250.508.7761  www.bwest.ca

12. Five Themes
1. First Home Home Buyer
2. Financing
3. Selling Your Home
4. My Community
5. Condos
Chris Burdge  250.508.7761  www.bwest.ca

14. Outposts
Base Camp

15. Social Media Strategy
1. Content
2. Engagement
3. Management
4. Measurement
Chris Burdge  250.508.7761  www.bwest.ca

16. 2. Engagement
− Determine tools (Blog, Facebook,
Twitter, YouTube)
− Start slow, get comfortable
− Network building
− Engage … be “social”
Chris Burdge  250.508.7761  www.bwest.ca

18. Twitter
A micro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.
Chris Burdge  250.508.7761  www.bwest.ca

21. What to tweet…
 A blog post / event
 Tips / Top 10 Lists. People love lists
 Ask a question / get feedback
 Retweet something interesting / useful
 Comment on a tweet
Chris Burdge  250.508.7761  www.bwest.ca

22. What NOT to tweet…
 What you had for breakfast, unless it was truly
awesome… (include pic)
 What your cat had for breakfast, or anything
else about your cat…
And always remember, the Internet never forgets,
and that’s a long time…
Chris Burdge  250.508.7761  www.bwest.ca

24. Tweet Rule
10 : 1
Value-add : Marketing
Chris Burdge  250.508.7761  www.bwest.ca

25. Chris Burdge  250.508.7761  www.bwest.ca

26. The 90 Day Challenge
Commit to doing the following for 90 days:
1. Tweet every day at least 3 times, more if you’d like
2. Talk about what you are passionate about
3. Find people to follow in various areas; business,
sports, passions
4. Create at least 2 lists e.g. business related, client
related
5. Retweet people who’s tweets you enjoy
Chris Burdge  250.508.7761  www.bwest.ca

27. The 90 Day Challenge
6. Say something funny – show your sense of humor
7. Reply at least once a day with either a comment
or question
8. Post a few pictures
9. Use a few hashtags e.g. #nanaimo #condo or
others related to your business
10. Get to know Tweeps “IRL” by attending an event
e.g. a tweet-up
Chris Burdge  250.508.7761  www.bwest.ca

28. What’s new
@ facebook?
Chris Burdge  250.508.7761  www.bwest.ca

32. BUILDING YOUR NETWORK

37. The average CND Facebook
user has 190 friends
Chris Burdge  250.508.7761  www.bwest.ca

38. The average CND Facebook user has
190 friends
218 (comments) X
190 (friends) =
41,420 impressions
Chris Burdge  250.508.7761  www.bwest.ca

39. Chris Burdge  250.508.7761  www.bwest.ca

40. Social Media Strategy
1. Content
2. Engagement
3. Management
4. Measurement
Chris Burdge  250.508.7761  www.bwest.ca

41. SM Strategy Breakdown
3. Management (tools & systems)
− Identify resources
− Hootsuite
− Create a System
− Work it…
Chris Burdge  250.508.7761  www.bwest.ca

43. Chris Burdge  250.508.7761  www.bwest.ca

45. SM Strategy Breakdown
1. Content
2. Engagement
3. Management
4. Measurement
Chris Burdge  250.508.7761  www.bwest.ca

46. SM Strategy Breakdown
4. Measurement & Monitoring
− Google analytics
− Hootsuite
− Facebook
Chris Burdge  250.508.7761  www.bwest.ca

48. things
you can do
today
Chris Burdge  250.508.7761  www.bwest.ca

49. 1
start
listening…

50. 1. Listen for…
 Who’s talking about you, your
organization, your industry
 What are they saying
 Look for opportunities to engage
Chris Burdge  250.508.7761  www.bwest.ca

52. 2. Start a blog
 Simple & cheap
 Search engines love blogs
 Encourages repeat visits
 Foundation / hub
Chris Burdge  250.508.7761  www.bwest.ca

54. 3. Try Something New
 Facebook contest
 YouTube Branded Channel
 Pinterest

56. video ideas
 Slide Shows
 Interviews
 Behind-the-scenes
 Reviews
 Video blogs
 Commercials
Chris Burdge  250.508.7761  www.bwest.ca

57. social media mantras
1. Listen, listen, listen
2. Content is king…
3. Always add value
4. Answer the phone
5. Test, track & tweak
6. Success takes time…

58. special offer
June 8th – 9th
“Early Bird” price $349
(regular price $495)
Use coupon code “VIREB” to
save an extra $50
Offer ends @ noon May 15th