1. Technology for Ageing in Place Laurie M. Orlov Aging in Place Technology Watch September, 2011

2. Technology change can be daunting Source: The New Yorker

4. Friends

5. Church

6. Volunteering

7. Hobbies

8. Work

10. Friends

11. Church

12. Volunteering

13. Hobbies

14. Work

15. LearningDecline in Mobility or Memory Age Time

16. Four aging in place technology categories Email, Chat, Games, Video, Cell phone, Smart phone, Tablet, PC, Mac Security, PERS, Webcam, Fall detection, Home monitor Safety and Security Communication and Engagement Health and Wellness Learning and Contribution mHealth apps, Telehealth, Medication mgmt, Disease mgmt, Fitness Legacy, Education and learning Volunteer, work Copyright Aging in Place Technology Watch 2010

17. Aging status changes vary an individual’s needs over time Home Safety Personal Status Personal Safety Personal Health Personal Medical Status Alarm system E-mail, phone, Video, chat PERS, Fall Detection, Home Monitor Medication Reminders, Wellness Guides Chronic disease monitors Time IndependentFrailer Copyright Aging in Place Technology Watch 2010

18. Aging in Place depends on connected relationships… Seniors Family & Caregivers Providers …Not well connected today Copyright Aging in Place Technology Watch 2010

19. The looming crisis of care Cost of care? $51K/year Assisted Living** Growth Rate 55 million seniors 65+ *** Caregivers: Women aged 25-44 39 million seniors 65+ $40K/year for Assisted Living 2010* 2010 2020 2015 Population growth projection from US Census *Source: 2010 MetLife Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs Time **Source Amer. Association LTC & MetLife ***Source National Clearinghouse Direct Care Workforce Copyright Aging in Place Technology Watch 2011

20. Four aging in place technology categories Email, Chat, Games, Video, Cell phone, Smart phone, Tablet, PC, Mac Security, PERS, Webcam, Fall detection, Home monitor Safety and Security Communication and Engagement Caregiving Health and Wellness Learning and Contribution mHealth apps, Telehealth, Medication mgmt, Disease mgmt, Fitness Legacy, Education and learning Volunteer, work Copyright Aging in Place Technology Watch 2010

22. Puts on wearable fall detector

23. Receives reminder to take meds

24. Gets a video call from grandkids

25. Requests a transportation pickup

26. Participates in online hobby forum

27. Attends online learning course

28. Makes the video call

29. Shares trip photos

31. Checks downloaded data from wearable blood pressure cuff

32. Answers e-mail question

33. Provides a video consultation

34. Updates personal health record

35. Preloads medication canister

36. Sets med reminder schedule

37. Configures notification phone list

38. Receives home-related alerts

39. Enters daily activity onto portalA day in the life: Tech-enabled relationships – meet Margaret Copyright Aging in Place Technology Watch 2010

40. A wave of technology to help Margaret and her family Optelec Telikin Microsoft Kinect

41. What if Margaret had dementia? SentryGPSid CoroHealth

42. Example report – sleep disturbance

43. Global market potential of tech

44. Global market potential of tech

45. Hubs – national, neighborhood - offer a lens to find services Role-based Hub-and-spoke model (Caregiver - Senior) Devices Guidance Example sites: DiabetesMine.com Alzheimerstore.com MayoClinic.com Example sites: Alz.org Caring.com AARP.org/ caregving Shared Information Need-based hub-and-spoke model (Rehab at home) Products Services Copyright Aging in Place Technology Watch 2009

46. Role- and Need-based hubs will emerge and grow – who will provide? Providing a lens to serving aging-related roles Powering a community of shared interests Serving caregiver family and professionals Spanning the distance and disconnect in relationships Building upon today’s social networks Simple to use and intuitive Copyright Aging in Place Technology Watch 2010

47. Fewer boxes, less data, more information Referral channels should be criticalIdentifying and marketing to common needs Health and home care provider Social services Geriatric care managers Who goes into the home?Tablets, TVs, smart phones, wireless, with sensors and cameras in and around the home, easily switched on and off Who connects the home and the individual? ISP Network provider Cable company Security dealer or PERS reseller Cell or smart phone provider

48. Special Offers BigScreenLive Software BigScreenLive To Go Computers for Seniors Large Monitors Touchscreen Monitors Easy Keyboards Trackballs and Mice BigScreenLive Products & Accessories BigScreenLive is software you install on a Windows computer with a 17 inch or larger monitor. Learn more about the BigScreenLive product on our BigScreenLive Software page or select one of the images at the left, get started with a free no-obligation Trial Membership, or look at our Gift Ideas for Seniors. We don’t make a special computer for Seniors. However, the links on the left side of this page can help you to get a computer, touchscreen or large monitor, keyboard, or trackball/ mouse that works well for seniors. Applications will meet social needs: Subscription-based services – opt-in Systemsto linkhome to outside – for health-related monitoring or for sharing information Wearable inside and outside Passive without intrusion Discoveryand finding people with common interests Opt-ininformation and connecting to services (health, safety, work) Blurred life stages – available as needed independent of age Mobile– applications will follow the person from home or away Copyright Aging in Place Technology Watch 2010

49. Aging in place market silos have begun to overlap – in a down economy Healthcare Home Services* Home Automation Assistive Technology Home Design Communication * Example services include: Home care, transportation, geriatric care management, social services Copyright Aging in Place Technology Watch 2011

50. Aging in place market silos will overlap – it’s already happening Home automation bundles as a service will become a feature – 20% of CE vendors are now interested in aging Security vendors will provide interfaces for healthcare devices Carriers will offer health-apps through partners, layered on discount bundles Remote healthcare services will partner with security and home monitoring Vendors will band together – see AgeTek Alliance Copyright Aging in Place Technology Watch 2010

51. Advice to marketers: Make offering easy to buy, consume, use, get help Create a boomer-and-senior aware website Test usefulness with the target audience Narrow scope, broaden message Imagine the functionality upgrade Give away device and sell service Use YouTube video to show offering in use Add related subject matter content Add community to the product website Offer or refer customer to quality support Cultivate members of other markets -- early

52. Barriers and disconnects Only incremental growth in tech access of oldest adults, hamstrung by current economy – 15% of European older adults use the Internet Severe vision, hearing or dexterity problems, frustrate many older peoples' efforts (21% of the over 50s) to engage in the information society. Monitoring tech and chronic disease invite the reimbursement debate and consumer distraction New tech niches are interesting, but rarely marketed as solutions Mainstream tech like smart phone shuts out seniors Referral channels are interested, but not fully engaged Resellers are engaged, but not necessarily selling through VCs are intrigued, but not necessarily funding the small and the weak

54. Computers/TVs

55. Web cameras

56. Smart phones

57. Chronic disease mgmt

58. Caregiving

59. Home automation

60. Mobility aids

61. Fall detection

62. Fall prevention

63. Car safety technology

64. ???Growth Rate $ $2 billion 2008 2020 2015 2010 Time Copyright Aging in Place Technology Watch 2011

65. Thank you!Laurie M. OrlovAging in Place Technology Watchwww.ageinplacetech.comlaurie.orlov@gmail.com772-345-3725