Digital businesses need to establish trust between customers, suppliers, and services at massive scale, which at the core is about trust in its people, data, and systems. CIO’s running hybrid IT inclusive of the mainframe platform should consider best practices that are based on customer adoption patterns for establishing a system of digital trust leveraging blockchain and machine learning algorithms. Verify People – How do you verify people are who they say they are? Protect Data – How do you protect data so that your business runs securely? Ensure Systems – How do you ensure systems are reliable and available and self healing?   To learn more on how to credibly establish and demonstrate Digital Trust, visit http://www.digitaltrust.ai/

1. Building Digital Trust
Ashok Reddy
General Manager, CA Technologies
@AshokTReddy
October 3, 2017
Taking risks with confidence in a Digital Economy,
Where every business is a Digital Enterprise

2. For Informational Purposes Only
This presentation was based on current information and resource allocations as of October 2017 and is subject to
change or withdrawal by CA at any time without notice. Not withstanding anything in this presentation to the contrary, this
presentation shall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future
written license agreement or services agreement relating to any CA software product; or (ii) amend any product
documentation or specifications for any CA software product. The development, release and timing of any features or
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when and if-available basis as part of CA maintenance and support, and in the form of a regularly scheduled major
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Certain information in this presentation may outline CA’s general product direction. All information in this presentation is
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2

3. 3
Digital Enterprise in a Digital Economy
Made not Born
Use digital technologies such as
Mobile, Social, Web to Innovate,
Improve Productivity and Optimize/
Leverage existing assets to Grow
3

4. 4
80% SHOP
ONLINE
25% CARD
ONLY
Source: “Online Shopping and E-Commerce”, Pew Research
Scale to billions of Users, Apps, API’s, Bots, Algo’s

5. 5
Sell Digital Tickets to
popular Broadway Shows
How to protect fans from
thousands of little scalper bots
trying to scoop up tickets?
Challenge
Digital Enterprise: Example 1

6. 6
Solution: Building Digital Trust

7. 7
Build consumer
confidence in digital
transaction similar to
physical environment
Ensure payments are made
by the rightful owner of the
Visa account?
Challenge
Digital Enterprise: Example 2

8. 8
Solution: Building Digital Trust
Source: usa.visa.com

9. Additional Challenges on
the Digital Frontier
$16B in Identity Fraud
$3T in business growth could be
slowed due to cyber attacks
$2.5B in avg total cost of unplanned
application downtime per year
Source: Jupiter Research, The Economist, Pew Research,
Business Insider, DevOps.com, McKinsey.com
9

10. 10
DIGITAL TRUST IS
THE CURRENCY OF DIGITAL ENTERPRISE
People
Real and secure?
Data
Safe and Private?
Systems
Reliable and trusted?
Increasingly today

11. 11
Digital Enterprise:
• Visa is the world’s largest retail electronic
payments processing network and increased
revenue by almost double digits last year
• VisaNet handles an average of 150 million
transactions every day and is capable of
handling more than 24,000 transactions per
second
Source: https://usa.visa.com/visa-everywhere/innovation/global-data-centers.html

12. VERIFY
PEOPLE
PROTECT
DATA
ENSURE
SYSTEMS
How to Build Digital Trust?
12

13. VERIFY
PEOPLE
How to Build Digital Trust?
13
How do you Verify People are who they say they are?

14. 14
Growing # of
Touches
Hackers Bypassing
Controls
Need for Simple UX
Verify Payments are RealChallenges

15. PROTECT
DATA
How to Build Digital Trust?
15
How do you Protect Data so that your business runs securely?

16. 16
Maintaining User
Privacy
Managing Data
Stores and Data in
Motion
Avoid Ransomware
Protect DataChallenges

17. CHALLENGE:
Increased transaction volumes made it difficult to find, classify and
protect all regulated financial data on the mainframe
Initial scans
identified 5%
had unknown
sensitive data
Increased risk
assessment
through
automated efforts
Improved
business agility
by automating
scans
Solution: Protect Enterprise Data
Without CA DCD I was
lost in mountains of data
…now I’m found
17
“

18. ENSURE
SYSTEMS
How to Build Digital Trust?
18
How do you ensure systems are reliable and
available and self healing?

19. 19
Responding
proactively, not
reactively
Mitigating SLA
risks
Ensure SystemsChallenges

20. CHALLENGE:
• Being notified after a customer is impacted is too late.
• Static thresholds yield too many false positives and cause a lot of
unnecessary churn to investigate.
Solution: Ensure Systems with Proactive
Operational Intelligence
5X Improvement in
Resolution Time
20
Increased IT
efficiency with
faster problem
triage and
remediation
Improved
customer
experience
through problem
prevention
Reduced
mean time to
resolution
(MTTR)

21. 21
Building Digital Trust with Blockchain
Source:https://www2.deloitte.com/content/dam/Deloitte/au/Images
/infographics/deloitte-au-fs-opportunities-implications-200516.pdf

22. 22
Walmart Supply Chain
Food Safety
Benefits
• Increased trust between suppliers
and Walmart
• Dramatic cost reduction in recalls
($93.2B per year for US economy)
• Walmart Leadership: New
ecosystem with other distributors
(Nestle, Kroger, Tyson, etc.)
What
•Provenance of each product in the supply
chain or sold is tracked
•Origin: Manufacturer, production date, batch
•History: Packing house, importers,
distributor, retail store
How
•Blockchain holds complete provenance details for each
product
•Accessible across Walmart (warehouses, stores, etc.)
•Accessible by suppliers
Why Blockchain?
•Near real-time distributed ledger offers up-to-
date status of products
•Immutability of ledger guarantees accuracy
•Selective access control to ledger information
avoids competitive information to leak
Source: IBM and Walmart: Blockchain for Food Safety, David Galvin

23. 23
6-8 Days
3 Seconds
Digital Trust with Blockchain for
Food Safety
Source: https://www.cnbc.com/2017/08/22/ibm-nestle-
unilever-walmart-blockchain-food-contamination.html

24. 24
Why Blockchain on the Mainframe?
IBM is running its Blockchain as a Service on System z
Several Fortune 500 Enterprises running Blockchain networks on
Mainframe
System of Trust
• Pervasive Encryption and Scale
Encrypt everything, at 18x faster
Hardware attached FIPS 140-2 Level 4 security
2M Docker secure containers per system
• Data Centricity
– 70% of Enterprise data is on the Mainframe
Source: IBM

25. 25
How Can we help you build Digital Trust?
* Source: 1) As per 2016 Fortune 500 list of companies, published 6/6/16; CA data as of 1/31/17
https://www.ca.com/us/company/newsroom/press-releases/2017/ca-technologies-named-as-a-2017-worlds-most-ethical-
company-by-the-ethisphere-institute-for-the-second-time.html
$1T+
of 20 Largest Global Banks
in financial transactions ensured
and protected every day
Co-invented and support Verify by Visa
One of 2017’s Most Ethical Companies
by Ethisphere Institute*
19
Trusted by Fortune 500 for 40+ Years to Verify, Protect & Ensure Systems

26. Verified, Protected and Ensured by CA
VERIFY
PROTECT
ENSURE
DigitalTrust.ai
Protect Systems
Protect Data
Privacy
Verify Privileged
Users
Verify Identities
Ensure Mission
Critical Systems
Verify Payments
Verify API’s
Verify Applications
Cloud
Mainframe
Mobile
26
Become the
trusted partner
your customer
needs.

27. VERIFY
PEOPLE
PROTECT
DATA
ENSURE
SYSTEMS
DIGITAL TRUST is the currency of Digital Enterprise
27
Partner with your Line of Business to establish a digital trust
strategy at the core of your organization to capitalize on new
digital business opportunities faster than your competitors,
because it reduces risk and improves your agility to scale to
reach millions and billions of users and things

28. 28
Questions?
@AshokTReddy

29. General Manager
Ashok.Reddy@ca.com
Ashok Reddy
@AshokTReddy
slideshare.net/CAinc
www.linkedin.com/in/areddy