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World®
’16
Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
Kim	Rasmussen
Sr.	Principal	Engineering	Services	Architect	– CA	Technologies
AMX25E
AGILE	MANAGEMENT
2 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
©	2016	CA.	All	rights	reserved.	All	trademarks	referenced	herein	belong	to	their	respective	companies.
The	content	provided	in	this CA	World	2016	presentation	is	intended	for	informational	purposes	only	and	does	not	form	any	type	of	
warranty. The information	provided	by	a	CA	partner	and/or	CA	customer	has	not	been	reviewed	for	accuracy	by	CA.	
For	Informational	Purposes	Only	
Terms	of	this	Presentation
3 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Abstract
Do	you	ever	feel	like	you	are	trying	to	boil	the	ocean	when	all	
you	need	is	a	water	for	a	cup	of	tea?	Well	that's	what	an	ill	
targeted	software	asset	management	plan	can	feel	like.	Using	
software	asset	manager	capabilities	in	CA	IT	Asset	Manager	as	
an	example,	find	out	how	to	identify	the	software	in	your	estate	
that	really	matters,	that's	important,	for	which	there	is	demand.	
Learn	where	to	focus	and	where	not	to.	Investigate	streaming,	
software	subscriptions	and	other	impactful	topics	to	enhance	
your	software	asset	manager	success.
CA	Technologies	-
Sr.	Principal	
Engineering	Services	
Architect	
Kim	
Rasmussen
4 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Agenda
CHALLENGES
GETTING	YOUR	“DUCKS	IN	A	ROW”	(FIND	THE	RIGHT	DATA	SOURCES)
CALCULATE	COMPLIANCE
USING	CONNECTORS
COLLECTING	ENTITLEMENT	DATA
DATA	QUALITY
1
2
3
4
5
6
@CAWORLD					#CAWORLD ©	2016	CA.	All	RIGHTS	RESERVED.5 @CAWORLD					#CAWORLD
Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
The	Challenge
6 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
No	standards	on	purchase	data1
Volumes	of	discovery	data2
Not	all	licenses	created	equal3
Dynamic	data,	constant	change4
There	is	no	Silver	Bullet5
■ Fines/penalties
■ Public	relations
■ Unplanned	expenses	
Out	of	Compliance	6
■ Money	could	be	used	to	fund	other	key	projects	
■ Additional	Maintenance	monies	coming	from	
already	tight	budgets	
Over	Purchases7
Software	Asset	Management
Challenges
7 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Software	Asset	Management
Define	Compliance
■ Processor	Value	Unit	(PVU)
■ Client	Access	License	(CAL)
■ Core	Based
COMPLEX	LICENSE
■ Multi	Use	License
■ Multi	Version	License
■ Downgrade	Rights
■ Downgrade	Path
LICENSE	VARIANTS
■ Buy	One,	Install	One
SIMPLE	LICENSE
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Software	Asset	Management
Effective	demand	vs.	Software	installs
Metric	Engine	Calculation
Recognition
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Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
Getting	your	“Ducks	in	a	row”	(Find	the	right	data	sources)
10 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Getting	your	“Ducks	in	a	row”
§ Resulting	data	quality	is	only	as	good	as	the	original	source
§ You	must	trust	the	input	sources	to	trust	the	result
§ Environment	data	changes	all	the	time
– Requires	continuous	data	collection
– Process	to	validate	data	and	error	handling
§ No	one	tool	can	collect	all	data
Find	the	right	data	sources
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The	Multiple	Sources
Enrichment	SourcesPrimary	Sources
CA	ITAM	–
Software	Asset	
Management
CA	ITAM	– Asset	
Portfolio	Management
CA	IT	Asset	Manager	(CA	ITAM)	
Data	Coordination	Service
1. Enrich	Device	data
CA	Client	Automation	(Servers)
SCCM	(Desktops	EMEA)
SCCM	(Desktops	Americas)
vCenter
CA	Configuration	
Automation
Custom	Software	Asset	Management	(SAM)	Connectors
Oracle
CA	ITAM	Data	Coordination	Service
1. Base	Data
Hardware	Reconciliation
MDB
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3rd	Level	Metrics
Non-generic	data,	for	example:
Features	Enabled
#	of	Concurrent	users
#	of	Active	users
Many	Server-based	enterprise	
wide	Software	solutions	
require	specific	KPI’s
1st	Level	Metrics
Count	of	devices,	number	of	
sites,	number	of	employees
Typically	for	things	like	site	
licenses	or	enterprises	wide	
licenses
2nd	Level	Metrics
A	combination	of	Generic	
Device:
Capacity
Relationships
Installations
Most	common	licensing	
metrics
Data	typically	available	in	an	
Inventory	tool
Finding	the	Right	Data	Source
We	categorize	License	Metrics	into	three	categories
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Finding	the	Right	Data	Source
§ Typically	this	is	a	count	from	HR	or	Finance
– Number	of	employees
– Number	of	sites	around	the	world
– Number	of	devices	bought
§ Normally	you	would	not	need	a	tool	to	collect	this,	but	it	can	
help	in	automating	the	process…
– …IF	the	software	vendor	accepts	that	count	as	“proof	of	usage”
What	do	we	need	for	1st	Level	Metrics	?
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Finding	the	Right	Data	Source
§ A	combination	of:
– Installation
– Device	Capacity
– Relationships	
§ Virtualization
§ Users
§ Device	attributes	important	for	effective	demand	calculation	
(capacity)
– Device	type	
– CPU	Type
– CPU	Count
– Overall	Core	Count
What	do	we	need	for	2nd	Level	Metrics	?
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Finding	the	Right	Data	Source
§ Identify	software	installation
– APR	
§ Master	catalog	includes	a	lot	of	Recognition	information
– Native	method	
§ Most	likely	requires	new	Signatures	and	Recognition	rules	
§ Virtualization	Relationship
– Device	type	– Physical	– Software	partition	– Hardware	partition	
– Relation	to	Physical	Host,	Cluster	and	Pools
§ User	Relationship
– User	– Device	information	
§ Secondary	use	right
§ Metric	conversion	for	user-based	software	installed	on	a	device
§ MSDN
What	do	we	need	for	2nd	Level	Metrics	?
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Finding	the	Right	Data	Source
§ Product	specific,	for	example:
– Oracle	features	and	options	enabled
– Number	of	concurrent	service	desk	users
– Number	of	managed	devices	in	the	CMDB
What	do	we	need	for	3nd	Level	Metrics	?
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Primary	Source	vs.	Enrichment	Sources	
§ Primary	Source
– Creates	and	maintain	the	Device	Record
– Your	typical	1st	and	2nd	Level	Metric	data
§ Enrichment	Source
– Adding	data	to	existing	object
§ Cluster	information
§ Oracle	discovery
§ Organizational	info	(i.e.	Cost-center,	location	and	user	relations)
– Some	inventory	tools	might	deliver	some	of	the	data
– In	special	cases	it	can	enrich	the	actual	base	data
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Primary	Source
§ You	should	only	have	one	primary	source	for	each	device
– Create	the	device,	classify	device		and	CPU	type
– Hardware	attributes
– Preferably	installed	software
§ You	can	have	multiple	primary	sources
– Not	to	overlap	devices
By	type
• Desktops
• Unix	servers
• Windows	servers
By	location
• EMEA
• APJ
• Americas
By	organization
- Finance
- Development
- Sales
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The	Multiple	Sources
Enrichment	SourcesPrimary	Sources
CA	ITAM	–
Software	Asset	
Management
CA	ITAM	– Asset	
Portfolio	Management
CA	IT	Asset	Manager	(CA	ITAM)	
Data	Coordination	Service
1. Enrich	Device	data
CA	Client	Automation	(Servers)
SCCM	(Desktops	EMEA)
SCCM	(Desktops	Americas)
vCenter
CA	Configuration	
Automation
Custom	Software	Asset	Management	(SAM)	Connectors
Oracle
CA	ITAM	Data	Coordination	Service
1. Base	Data
Hardware	Reconciliation
MDB
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Find	the	Right	Primary	Source
§ Typically	the	Inventory	management	tool
– Microsoft	SCCM,	Symantec	Altiris,	CA	Client	Automation
§ If	overlap
– Best	practice,	uninstall	the	agents	from	one	of	the	tools
§ You	should	not	need	two	management	tools	on	each	device
– Nominate	the	Primary	tool	for	the	set	of	devices
§ Modify	both	connectors	to	enforce	that	rule
– Do	not	create	Device	from	other	tool
– Do	not	overwrite
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Enrichment	Sources
§ Should	not	change	any	hardware	attributes
– Will	mess	up	the	history	
– If	you	have	to,	the	primary	source	should	not	include	the	attribute
§ e.g.	Core	count,	then	the	Primary	will	have	to	deliver	Core	count	and	the	
Enrichment	only	include	Core	count
§ Typically	supply	RAW	or	Software	Install/usage
§ General	Rule:
– If	you	update	anything	from	the	Enrichment	source	it	can	NOT	be	
included	in	the	Primary	source	data
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Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
Using	Connectors
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Standard	Connectors
§ Over	40	Standard	Connectors	(for	Inventory	and	License)
§ Admin	->	Standard	connectors	overview
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Standard	Connectors
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Data	Coordination	Service	
OOTB	Enrichment	Source
Consolidated	Asset	Views
CA	IT	Asset	Manager		
Asset	Portfolio	
Management
Software	Asset	
Management
CA	Service	Management	Components
CA	Service	
Catalog
CA	Service	
Desk	Manager
SAM	
DB
Data	Coordination	Service
(Hardware	Discovery/Ownership)MDB
TADzSCCM
§ License	Compliance	
§ Internal	Allocations	
§ SAM	Lifecycle
CA	Client	
Automation
DDMI
Discovered	Data	Sources
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Reference	Data
Source
(E.g.	Cost	Centers)
Hardware	
Reconciliation
And	Enrichment
Reference/Ownership	Data
Owned	Data	Source
(E.g.	Hardware	Assets)
Owned	Data	Source
(E.g.	Software	Licenses)
Owned	Data	
Source
(E.g.	Software	
Contracts)
CA	ITAM	
– Asset
Portfolio
Management
CA	ITAM	– Software	Asset	Management
Discovered	Data	Source
(E.g.	DDMi)
Discovered	Data	Source
(E.g.	CA	Client	
Automation)
Discovered	Data	Source
(E.g.	SCCM)
Reference	Data	– Organizational	Structure
Reference	Data	– Geographical	Structure
Owned	Data	– Contacts
Discovered	Data	– Hardware	Devices
Enriched	Hardware	Assets
- Contact
- Location
- Cost	center
Data	Coordination	Service	
OOTB	Enrichment	source
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CA	ITAM	– Data	Coordination	Service
OOTB	Enrichment	source
Division
Company
Cost	Center
Region
Country
Location
Group All
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Combining	Data	Sources
§ SCCM	do	not	know	about	clusters
and	virtualization
§ Maintain	Virtualization	Relationships	
§ Need	to	handle	the	data	awareness	to	not	update	same	thing	
from	2	sources
§ Doc:	CA	ITAM	Software	Asset	Management	Multi-Source	
Discovery	v2.pdf
Use	Case	– SCCM	and	vCenter
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Combining	Data	Sources	cont.
§ Consideration
– Should	vCenter create	devices	?
§ ESX	hosts	and	Clusters	as	this	is	not	in	SCCM
§ What	about	partitions?
§ Yes:	Get	incomplete	data	if	it	does	not	exist	in	SAM
§ NO:	Get	Import	error	if	Device	do	not	exist	in	SCCM
§ My	preference	– NO..	As	it	is	better	with	no	data	than	with	incomplete	data
– Software	inventory	for	the	Servers….	Yes	– no	other	source
– Software	inventory	for	Partitions…	NO	incomplete	data
– Device	types
§ Yes	:	SCCM	does	not	know	about	virtualization	so	device	type	has	to	change..
– Implement	awareness	for	device	type
Use	Case	– SCCM	and	vCenter
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Combining	Data	Sources	cont.
§ Device	type
– 400_sccm_devices.xml
§ Only	update	if	changed
§ OK	with	history
– 400_devices_vcenter_5.xml	
§ Add	code	to	change	device_type_id Partision and	not	containing	vmware
§ Do	not	import	VM	Devices	from	vCenter only	Cluster	and	Host	information		
§ See	doc.
Use	Case	– SCCM	and	vCenter
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3rd Level	Metrics
§ Some	OOTB	connectors	(e.g.	Oracle	LMS)
§ Typically	Generic	RAW	inventory	
– Signature	recognitions
– Flexible
§ Register	as	software	installation/account	usage
– Require	you	to	know	ProductID to	store	it
– Eliminate	recognition	
– Not	as	flexible
Connectors
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3rd Level	Metrics
§ Rely	on	Primary	source	to	create	Base	Device	data
§ Require	a	common	reproducible	device	ID
§ All	OOTB	connectors	use	Hostname
§ Alternatively	use	FQDN	(DNS	names)
– Requires	all	connectors	modified	to	align
Connectors
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What	if	the	data	is	unavailable	or	hard	to	get	to?
§ Manually	register	Usage	(Manual	Attestation)
§ Can	be	on	Individual	Device	(Software	Installations)	or	Users	(Account	
Usage)
§ Typically	it	will	be	a	cost-center	usage
– 1	count	for	a	whole	cost	center
– Many	use	a	CC	for	the	full	company
Manual	attestation
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What	if	the	data	is	unavailable	or	hard	to	get	to?			Cont.
§ Need	a	process	to	keep	data	current
– e.g.	every	month	or	every	3	months
§ Need	documentation
– Use	Remark	field
§ Use	intermediately	when	implementing	
3rd	Level	Metric	connectors
Manual	attestation
@CAWORLD					#CAWORLD ©	2016	CA.	All	RIGHTS	RESERVED.35 @CAWORLD					#CAWORLD
Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
Collecting	Entitlement	Data
36 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Collecting	Entitlement	Data
Challenges
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Collecting	Entitlement	Data
§ Central	controlled	process
– Can	be	de-centrally	managed
§ NO	entitlement	should	be	unregistered
– Robust,	but	easy	to	use
– Ease	of	use	encourages	use	of	process
§ Register	one	Contract	/	Purchase	Order	at	the	time
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Collecting	Entitlement	Data
§ Build	Process	for	future	purchases
– Ensuring	all	entitlement	is	managed
§ Older	data	
– Identify	old	system
§ Excel,	Database,	manual,	non	existing
– Identify	old	storage	cabinets
§ Collect	one	Vendor	at	the	time
– One	contract/PO	at	a	time
– Starting	with	the	one	you	have	most	knowledge	of
– Highest	risk
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Collecting	Entitlements
§ Use	a	CSV	or	
Excel	sheet	to	
capture	all	
data	and	then	
import	them.
– Base	CSV
Using	a	CSV	system	or	Excel	to	collect
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Collecting	Entitlements
§ CA	Services	uses	an	Excel	Template	
– Build	in	SKU	checker
Using	a	CSV	system	or	Excel	to	collect
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Hints	for	Collecting	Data
§ Do	it	in	small	controlled	“chunks”	
– e.g.	one	Contract	at	the	time
§ Ensure	you	have	all	data	before	starting	the	registration	
– Including	EULA	if	the	SKU	does	not	exist
– Once	registered	it	is	typically	archived
§ Consult	License	Responsible	/	Internal	Produce	Owner
– Always	have	sign	off	from	Product	Owner
@CAWORLD					#CAWORLD ©	2016	CA.	All	RIGHTS	RESERVED.42 @CAWORLD					#CAWORLD
Pre-Con	Ed:	Covering	Your	"Assets"	-
Don't	get	Caught	with	Your	[Software]	
Pants	Down
Data	Quality
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Data	Quality
§ Reliable	results	come	from	reliable	data	sources
§ Data	quality	also	includes	completeness
§ Continuously	verify	the	data
– Reports	comparing	systems
§ Documenting	Data	Verification	process
– Is	as	important	as	documenting	the	data	sources
§ Always	use	common	sense	in	your	data	assessment
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Data	Quality
§ Compare	Asset	Management	with	discovery
– Are	all	Owned	Assets	available
– Are	all	discovered	assets	managed	by	owners
§ Active	Directory	(AD)	contains	all	computers	on	the	network
– Many	AD	computer	lists	hold	allot	of	legacy	data
§ ALL	data	sources	require	maintenance
§ Automation	and	processes	are	KEY
Completeness	- Devices
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Data	Quality
§ Manage	Users	in	one	place
– Typically	AD
– Need	a	process	to	ADD,	CHANGE	and	REMOVE
§ Enrich	in	tools	when	needed	
– i.e.	CA	ITAM	– Asset	Portfolio	Management	adds	Locations	and	
Device	relationships
Completeness	- Users
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Data	Quality
§ Many	metrics	need	more	than	just	installations
§ Device	attributes
§ Installation	records	
§ Verify	by	License	Metric	
– i.e.	Core	Count	is	not	normally	available	in	older	SCCM	installations
§ Add	extra	discovery	to	your	inventory	tool
§ Add	manual	data	– There	is	no	other	way
– Needs	to	be	reproducible
– Needs	to	be	documented
Completeness	– Compliance	calculation
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Understand	the	Data
A	tool	is	not	everything;	if	you	
do	not	understand	the	EULA	
you	may	not	be	able	to	ensure	
correct	compliance	status
Always	apply	human	logic	and	
common	sense	to	the	result	to	
ensure	correct	compliance	
status	
Know	Your	Data	Sources
Remember	to	collect	and	
manage	both	Discovery	and	
Entitlement	data.
Document	every	data	stream	
to	be	able	to	understand	the	
different	data	elements	that	
comply	to	the	result.
Ensure	Data	Quality
(and	completeness)
Data	is	everything	is	you	can	
not	trust	the	data	you	can	not	
trust	the	result.	
CA	ITAM	– Software	Asset	
Management	provides	a	wide	
range	of	data	quality	
indicators.	Use	them	in	a	
structured	manner.
Summary
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Recommended	Sessions
SESSION	# TITLE DATE/TIME
AMX23E	 CA	Software	Asset	Management	- Key	Customer	Topics 11/15/2016	at	3:30	pm
AMX21S
Case	Study:	Create	Time	out	of	Thin	Air	- Automate	and	
Stop	Manual	Software	License	Compliance
11/16/2016	at	3:00	pm
AMX122S
Case	Study:	Taking	IT	Asset	Management	to	the	Next	
Level	With	Process	Automation
11/17/2016	at	3:45	pm
49 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Must	See	Demos
Service	Desk	
and	Support	
Analyst	xFlow	
Experience	
Software	and	
Hardware	Asset	
Management
Request	
Management	
and	Self-service
Management	
Insights	–
Reporting	and	
Dashboards
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Questions?
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Thank	you.
Stay	connected	at	communities.ca.com

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