4. YOUR JNI TEAM Christopher Banowski 3 Years Business Development Toby Cowan 30 Years Creative Director Jack Monghollasetarin 12 Years Production Artist Rose Slominski 5 Years Project Coordinator Debbie Abergel 10 Years Merchandise Manager Craig Nadel 28 Years President Mark Hacker 20 Years VP Logistics David Falato 10 Years Account Manage
9. CHANNEL PROMOTIONS B2B Dealer Promotion Client: Kyocera Wireless Project: New Product Launch Kit Program Audience: Carrier Executives, Retail Store Manager’s and Sales Reps Objective: Develop a kit that emulates the brand, is unique, stands above the competition and makes a lasting impression. Solution: 40,000 custom-designed kits designed to give recipient the feeling of discovering something very special and new. Results: Response to Kyocera’s non-traditional launch kit has been overwhelming. The kit accomplished all Kyocera’s objectives and more. Customers are keeping the kits as a catch all and Kyocera has re-ordered an additional 40,000 kits.
10. CHANNEL PROMOTIONS B2B Creative Sourcing Client: Avon Project: Promotional Gift Audience: Editors Objective: To create visibility for Avon Solution: Using Avon PR’s exclusive relationship with a stationery company, JNI develop a “Greetings Box”, a clear acrylic recipe holder to house custom imprinted stationery and a greeting from Avon. Results: 150 sets we’re taken and the program press received was very favorable
11. CHANNEL PROMOTIONS B2C Movie Launch Client: MTV Project: Jackass 2 Launch Audience: Colleges/Universities Objective: To generate interest in the film among college students Solution: 100,000 packs designed as a giant condom-shaped blister pack containing face markers, bottle openers and other “off-color” items Results: MTV described this as the best premium in MTV history
12. CHANNEL PROMOTION B2C Gift with Purchase Client: Sephora Project: Get-a-way Kit w/Purchase Audience: Online Membership Objective: Generate using gift with purchase Solution: Delivered 75,000 Checkpoint friendly bags Results: Increase in online sales
13. CHANNEL PROMOTIONS B2C On-Pack Promotion Client: Alberto Culver Project: On Pack Promotion Audience: Beauty Consumers Objective: Gain valuable marketing data on end consumer Solution: Created an on pack promotion that drove the consumer to a micro site to capture profile and contact info. Results: 22% response rate and over 250000 names and data collected
14. CHANNEL PROMOTIONS B2C Custom Medical model Project: Diabetes Demo Kit Audience: Beauty Consumes Objective: C lient was having a hard time demonstrating their Diabetes product to patients and Dr.’s. They asked us to create a replica of their product complete with the “swooshing” sound that it makes when the insulin is injected. Solution: Using a CO2 cartridge we recreated the product in our offshore facilities. Results: Client has reordered this Demo kit several times over
15. CHANNEL PROMOTIONS B2C In-Store Promotion Client: Milkbone Project: Purchase with Purchase Audience: Retail clients Objective: Generate sales of Crunchy treats. Solution: Delivered 17,500 pieces to stores nationwide. Results: Reordered for 2011. Sold out of stores in 1 week.
16. CHANNEL PROMOTIONS B2C In-Store Promotion Client: Kmart Project: Santa Gift with Purchase Audience: Santa Visitors Objective: A giveaway to generate traffic to Kmart stores Solution: Delivered 150,000 pieces in 2 months from China. Results: Ornament was so well successful a rush re-order had to be created to meet demand
20. CHANNEL PROMOTIONS B2C Gift Program Client: Staples Project: Back to School Promotion Audience: Target 13-18 year olds during summer Objective: Increase sales during back to school promotion period Solution: “Geared4School ” sweepstakes in-store signage and targeted national ads prompted entry via mobile or online July 16 to Sept. 17 Daily & weekly prizes of hottest back to school products Grand prize of $10K shopping spree in Los Angeles with Ashley Tisdale, one of America’s hottest young celebrities, and star of the Disney Channel’s High School Musical and The Suite Life of Zach & Cody Results: 50% entered via text? Average of 800 text entries DAILY Almost 60,000 entries!
21. MERCHANDISE SELECTION Custom Product Development Client: Dooney & Bourke Program: Product Development Audience: Tweens to adult women Objective: Develop a price-point driven tote for Dooney & Bourke to sell in their stores, online and in their catalog. Solution: JNI Created a whole line of clear PVC & leather tote bags in different shapes and sizes Results: The collection has become one of Dooney & Bourke's best selling collections of all time.
22. Client: Paramount/Dreamworks Project: Madagascar II Movie Launch Audience: Motion picture press Objective: Create a movie-themed toy to be sent to the press Solution: A “jack in the box” was created using a vinyl King Julian in a shipping crate style box using art from the film poster. A custom sound-chip plays “I Like to Move it” when opened. Results: 8,000 units shipped 3 weeks before film opening. MERCHANDISE SELECTION Custom Product Development
23. EVENT SUPPORT Guerrilla Services Field Support Event Staff Brand Ambassadors Field Market Managers In-Store Demonstrators Street Teams Costumed Characters Bilingual Talent Photographers Samplers Street Marketing Campus Activation Mobile Media Hand-to-Hand Sampling Publicity Stunts Wearable Media Video Projection Flash Mobs Outdoor Postering Guerrilla Projections Chalk Stenciling Flyer Distribution Pull-Tab Posters Hotel Key Cards Branded Cups & Sleeves Mock Protests Program Management Custom Reporting Event Photo Gallery Location Scouting Program Portal Program Scheduling Fulfillment Data Collection
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25. CHANNEL PROMOTIONS B2B Event Support Client: Qualcomm – MediaFLO Technology Project: IBC Amsterdam [trade show] Audience: 49,000 Objective: PR – Consolidation + New business Solution: Branded private area next to main hall for invite-only evening party of entertainment and networking. Invitation and thank you gifts were all designed around theme. 2007 Theme - Havana Nights at the Beach 2008 Theme - Hollywood Nights at the Beach Results: Year-on-year increase in attendance yielding business consolidation. Now seen as “the” place to go during the event.
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28. ECO FRIENDLY SOLUTIONS This site is dedicated to promoting products that benefit our community environmentally, socially, economically and to help maintain a sustainable future.