1. PERFORMANCE NEVER GOES OUT OF Style

2. WITHSTANDING THE TEST OF TIME The HP 12c is one of two calculators permitted for use during the CFA exam and remains a vital tool for Real Estate, Finance and Business Professionals. HP marks 30 years of innovation and industry acclaim with the Limited Edition HP 12c calculator. The Gold Standard in business calculation; the HP 12c product line has sold upward of 2 million units in the past 5 years world-wide.

3. APPLAUDED BY THE PRESS “ Ignorance of the 12c can flash more warning signs than a scuffed pair of shoes.” --The Wall Street Journal; A Cult Calculator Endures, May, 2011 “ Most consumer technology products fade soon after they appear. Then there’s Hewlett-Packard’s 12c calculator.” -- Fast Company, Built to Last and Last May, 2006 “ The HP 12c is THE calculator! How it looks is what you think of when you think of a calculator. It’s an example of how to build a product if you want it to stay around.” -- Technology Review Magazine, May, 2007

4. PRAISED BY FANS “ Every once in a great while, something comes along that is so perfectly designed from the beginning, that no modification is ever needed. The shark is one example, the HP 12c is another” HP 12c Financial Calculator. [May 11, 2009]. In Facebook [fan page]. Retrieved July 14, 2011 from http://www.facebook.com/HP-12C-Financial-Calculator

5. RELIED UPON BY USERS “ I carry it with me all the time and get frustrated if I forget it and have to use something other than my 12c!” “ I’ve become so addicted to my 12c that I am unable to use the iPhone calculator correctly.” “ My HP 12c is a real testimonial to the technology that HP is able to put into its products.”