2. Agenda
Disensa Franchise
Relation: Franchisor and Franchisee
Master Franchisee Duties

3. Agenda
Disensa Franchise
Relation: Franchisor and Franchisee
Master Franchisee Duties

4. DISENSA FRANCHISE
Disensa was created by Holcim Ecuador with the
objective of improving the selling points and
distribution of Holcim’s products.
Disensa has more than 500 distributors
The franchise costs $25,000.00

5. Agenda
Disensa Franchise
Relationship:
Franchisor and Franchisee
Master Franchisee Duties

6. RELATIONSHIP BETWEEN
FRANCHISOR AND FRANCHISEE
The Fee includes professional training and support.
The range of investment to establish a Disensa store is
between $40,000.00-130,000.00 , because the
franchisee has to buy material, pay the rent and make
adjustments.

7. ADVANTAGES OF THE FRANCHISOR
Improve the distribution
Quality Standards
Improve the consumer’s needs

8. ADVANTAGES OF THE FRANCHISEE
Professional support and training about the products
Franchisor helps to find the place to establish the store and design
Brand Rights
Operation manuals and customer service
On line services for material requirements and discounts on purchase of
Construction Materials
All the franchisee stores are similar in design and colors, to be easy to be

9. LIST OF IMPORTANT SUPPLIERS
Holcim Calizas Huayco
Andec Indura
Plastigama de Amanco Rooftec del Ecuador Ideal
Intaco Alambrec
Hormipisos Imesco
Electroca Bloqcim

10. DISTRIBUTORS

11. Agenda
Disensa Franchise
Relationship: Franchisor and
Franchisee
Master Franchisee Duties

12. MASTER FRANCHISEE DUTIES
Carry out the selection process and training of individual
franchisees
Train, monitor and verify compliance obligations of

13. THANK YOU