Virgin Group is a multinational company founded in 1970 by Richard Branson and headquartered in London, England. It operates over 200 companies across various sectors such as travel, finance, music, and telecommunications, employing over 25,000 people worldwide. Richard Branson serves as the company's chairman and continues to lead expansion into new industries. Virgin uses strategic partnerships and branding to guarantee quality across its diverse portfolio of products and services while pursuing both revenue growth and social objectives.

2. Company Presentation

7. CEO Profile Born in July 18, 1950. Surrey England His business career started at the age of 17, when he founded Student magazine the “Voice of Youth” By age of 35 he built a net worth with diverse businesses all under the Virgin brand. In present he is the chairman and leader of the company. He is probably the only CEO who gets asked for autographs. His practice is to immerse himself in a new venture until he understands the ins and outs of the business. RICHARD BRANSON

9. Company Organization BUSINESS SECTORS:

12. Advertising Objectives To encourage people to try our services and products To raise awareness of new product developments Capture the attention of the media and consumers To gain new consumers and brand recognition Media TV, press, magazines, outdoor posters and taxi sides Target Potential consumers living and working in cities throughout Europe and around the world. Support The company uses direct mail to send ads so people can be aware of any new product, service, and our promotions. Approach Advertises uses famous artists and singers

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