This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

1. 1
Google+ & YouTube for Public Health
#SM4PH
Melissa Beaupierre, Senior Director, CDC NPIN
Ari Kurtz, Head of Industry, Google Atlanta
Heather Town, Health Communications & Digital Marketing Specialist

2. 2
Webcast Overview
• Demographics and behavior
• Producing and posting engaging, integrated and
shareable content
• Managing and maintaining your content
• What other public health professionals are doing
• Tips for tracking and measuring success
#SM4PH
Join the
conversation:
#SM4PH

3. Google+
What is Google+?
Tools and features to
promote public
health
How to create a
Google+ account
1
3
3
2
#SM4PH

4. Search Video Mobile Display Offers Local
+People +Relationships +Sharing +Recommendation
s
Improving the Google Experience
4#SM4PH

5. June July October January 2012 April June September
0
10M
40M
90M
170M
250M
400M
500M
December
235M
Taking social
actions across
Google
135M
30 day stream
actives
500M
Google+ Users
A Global Community
5#SM4PH

6. Create a Google+ Account
A personal Google+ profile
6#SM4PH

7. Circles
Use Circles to segment your audience.
#SM4PH
HIV
500
VH
100
STD
225
TB
110

8. Google+ Communities
Organizations and people come together
8#SM4PH

9. Google+ Enables Discoverability
9#SM4PH

10. Google+ Search Results
• Have a verified URL
• The domain of your
Google+ page URL
has to match the
domain of your ad's
URL
• Recent, high-quality
posts
• A significant number
of followers
10#SM4PH

11. What are Google+ Hangouts?
Google Confidential and Proprietary 11Google Confidential and Proprietary 11
Be closer to your
friends and followers
11

12. Features of Google+ Hangouts
Watch YouTube
videos together
Share screens
Automatic focus-
shifting
Review and collaborate
on Google Docs
#SM4PH 12

13. Embeddable video on your website
See a live viewer count
Hangouts On-Air
1
2
3
Live stream on your YouTube channel1
Embeddable video on your website2
See a live viewer count3
Embeddable video on your website2
Embeddable video on your website2
13#SM4PH

14. Viewable via an
automatic post to your
Google+ Followers
On your YouTube Brand
Channel as the Featured
Video
LIVE Hangout On-Air
14
#SM4PH

15. Innovative Hangouts On-Air
Host Virtual Town Halls
Launch a campaignTeach and learn
Hold a discussion
15

16. Empower Hangout Case Study
16
NPIN project to support Division of HIV/AIDS Prevention
(DHAP)
Goal:
Empowering young men to mobilize for the
fight against HIV
Guests:
6 HIV prevention experts
Discussion:
The diverse needs and recruitment of
young men
Promotion:
(1) Posted Google Hangout video vignettes
(2) Twitter Chat

17. YouTube
Creating a YouTube
channel
Best Practices
YouTube Insights
Driving Traffic to your
site
1
#SM4PH 17
2
3
4

18. Creating A Channel
• Channel goals
• Content
• Strategy to engage
audience
• Global or local
presence?
• How often can you
update?
#SM4PH 18

19. 19
YouTube One Channel Design
more details @ http://www.youtube.com/OneChannel
Continuing channelization
#SM4PH

20. CDC Case Study
Tips from Former Smokers - Terrie's Ad
20
• Reached more than
158m users
• More than 315k visits
to CDC Tips site
• 25m+ visitors
watched the
message 8+ times
#SM4PH

21. Every week a new video
is released about a
different topic:
• Social Buzz
• Arts & Culture
• Sex & Relationships
• Health & Fitness
• Unmask
21
Mpowerment YVR Case Study
#SM4PH

22. 22
Mpowerment INMx Case Study
• Balance
entertainment and
information to
convey important
lifestyle messages
• Promote health in
positive way
• Enhance members
lives and lifestyles
#SM4PH

23. Video Best Practices
• Create snackable content
• Tell a story
• Be real
• Make your videos interactive
• True View: 5 second test
• Capture an existing
audience
#SM4PH 23

24. Maximize reach and scale while reaching your
audience.
Promote Your Video Content
in-stream in-search in-display
#SM4PH 24

25. YouTube Insight
• View detailed
statistics about the
videos that you
upload.
• Access video-level
data about who,
what, when, where
and how people
came to watch your
video.
#SM4PH 25

26. • Use external
annotations
• Use the “Info”
section of your
video
• Use a call to
action
Driving Traffic to the Site
#SM4PH 26

27. YouTube Trends Dashboard
27#SM4PH

28. YouTube Trends Map
28#SM4PH

29. Our Mobile Planet
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30. GoMoMeter
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31. Acknowledgements
Presenters
Melissa Beaupierre & Heather Town
Special Guest
Ari Kurtz, Google
Executive Producers
Harry Young and Melissa Beaupierre
Technical Producer/Director
James Bethea
Social Media Coordinator
Carlos Chapman II
Health Communications Support Team
Katie Mooney, Jennifer Smith, Cynthia Newcomer
Kianta Key & Valerie Watkins
31

32. 32
Thank You -
Google+ and YouTube for Public Health
@CDCNPIN
www.cdcnpin.org
#SM4PH