1.
Opportunities for Digital Innovation in
Advanced Manufacturing
Plymouth, July 14th, 2016
PMG Industry 4.0 Conference and
Exhibition
Michele Nati
Lead Technologist Personal Data and Trust
@michelenati
@DigiCatapult
#DigiCatapult

2.
What is
Digital Catapult?

3.
Here to help grow the UK’s
digital economy
Office of National Statistics shows only 7% of UK national output comes
from the digital sector significantly behind the global leader South
Korea at 11%.

4.
DIGITAL CATAPULT IS
Here to accelerate economic growth and
productivity for the UK
1
A not-for-profit, private limited company2
Completely neutral3

5.
HOW DO WE DO THIS?
1.Through adding technological, business expertise and academia
o Help SMEs to scale faster
o Help businesses with digital transformation
2.Tackle large scale digital challenges that are too complex, financially risky
or take too long
3.Use Research & Development to open up new markets and commercial
opportunities

6.
FIVE CENTRES ACROSS THE UK
We work across the UK with
• Digital communities
• Innovation clusters
• Businesses (all sizes)
• Public sector
• Research
• Government
• Universities and academics
• Not-for-profit organisations

7.
WE WORK ACROSS A RANGE OF
TECHNOLOGY LAYERS
Next generation
Internet:
Internet of Things,
distributed ledger
technologies,
decentralised web,
5G and low powered
wide area networks
Data-driven:
trust, privacy, identity
and security
Intelligent:
machine learning
and artificial
intelligence

8.
We help others work together.

9.
ADVANCED MANUFACTURING –
LANDSCAPE
Industry 4.0:
• cross-factories vertical
expansion
• more efficient business
processes
Industrial Internet
Consortium (ICC):
• cross-domains horizontal
expansion
• new value-added services

10.
ADVANCED MANUFACTURING –
THE VALUE
Def. “Using innovative (digital) technology to improve products or processes” (cit.
Wikipedia)
Data driven innovation
• Manufacturing and transport (IDC)
• $35.5 and $24.9 billion (manufacturing, freight and building monitoring)
• Spending on IoT services will reach of $235 billion in 2016, up 22% from
2015 (Gartner)
Value of Personal Data
• The worldwide wearable device market will reach a total of 111.1 million
units shipped in 2016, up 44.4% from the 80 million units shipped in 2015.
By 2019, total shipments will reach 214.6 million units, a five-year
compound annual growth rate (CAGR) of 28% (IDC)
New emerging (personalized) markets
• Remote health management, smart homes, connected cars industry, in-
store contextualized marketing, personalized insurance

11.
OPPORTUNITIES
• Resource and Maintenance efficiency
• Physical objects are the assets
• Connect more objects, connect more factories, more “optimized”
process
• Operational and Service efficiency
• Individuals are the “new assets”
• New personal data become available and should be included in the value
chain
• Connect more people with more objects and create more personalised
services and customer relations
What industrial process can be applied to new domains, managing people
assets?

12.
CHALLENGES
Edge Tier
Platform Tier
Enterprise Tier
More sensing and connectivity:
5G and Low Power Wide Area
Networks
More data and interoperability:
federated identities, user-centric
model, personalized knowledge
More business interoperability:
ecosystem development, trust,
control and compliance (GDPR)

13.
Engaging with
Digital Catapult
Open Innovation and
Experimentation

14.
INNOVATION OPPORTUNITIES
Stakeholders
engagement
Understand data
value
Ensure
compliance
Identify new
business and
remove existing
barriers
14
Open Innovation (Co-creation WS and Pit-stops)
- Identify the problem/work the solution
- Develop the ecosystems (problem owners,
solutions providers)
- From your own domain
- Mixing within different domains
- Leveraging expert knowledge
- Identify governance structure
- Provide tools for consent, control over personal
data (GDPR compliance)
- Liaise with
government and
regulatory bodies
- Provide
recommendations
- Identifying funding
streams and assist
in the application
process
SMEs

15.
• Digital Catapult and sponsors:
• Define objectives
• Identified required skills
• Digital catapult:
• Leverage its network of innovators to recruit desired participants (SMEs, scale ups, individual innovators,
academic experts, in-house experts)
• The format:
• 10 to 15 innovators, 6 to 8 sponsor staff, 6 to 8 subject matters experts, 1 moderator
• Presentations, breakout sessions and co-creation workshops
• The benefit:
• For partners: develop and test new ideas; speed up open innovation with external resources
• For participants: test and validate new ideas; reach new markets
15
PITSTOP: THE JOURNEY

16.
16
19
Days
237
SMEs
113
Experts
100s
of ideas
Convening Start / Scale-ups……
Alongside industrial partner challenges
9 new relationships
4 prototypes in business case
PITSTOPS: FACT and FIGURES

17.
SMEs ENGAGEMENT –
SOME EXAMPLES

18.
Convene Data Providers
Provide project framework2
1
Security is made available through a set
of specific controls
A set of legal contracts defines the rules
for all participants of the platform
3
4
Access to best of breed Insight
Producers through a selection process
Overall, a data science solution built on
enterprise grade tech
6
1 5
6
http://datacatalyser.org.uk
DATA CATALYSER: OVERVIEW

19.
• The problem (Nissan Social Media Challenge):
• Monitor sentiment and identify trends and issues with Nissan luxury ‘Infiniti’ brand
• The challenge:
• Mix closed organisational data: Warranty and Quality Assurance data
• Closed Sales data owned by third party
• Social media data
• The goal:
• Predict churn
• Optimize supply chain
• How
• Open Innovation
• Making assumption, test with external experts, refine them, identify next steps
DATA CATALYSER: AN EXAMPLE

20.
Creating a new market
Personalized insurance
example

21.
Patient Clinician

22.
Patient Clinician
Clinical
Monitoring
Established systems for secure health data
Electronic Medical Records

23.
Patient Clinician
Clinical
Monitoring
Smartphone
Apps
Home
Devices
Sensitive Personal Data
Tested or Recommended Apps
Medical Devices
Clinical Trials
Wearables

24.
Patient Clinician
Clinical
Monitoring
Smartphone
Apps
Home
Devices
Connected
Cars
Smart
Cities
Social
Media
Wearables
Utilities/Fin
ancial
Smart
Homes

25.
Patient Clinician
Clinical
Monitoring
Smartphone
Apps
Home
Devices
Connected
Cars
Smart
Cities
Social
Media
Insurer
Employer
Retailer
Advertiser
Smart
Homes
Wearables
- Health insurance
- Property
insurance
- Car insurance
Utilities/Fin
ancial

26.
Access
Control
Minimisation
Transparency
Correctness
Compliance
Simplicity
pdtn.org

27.
Open Consent
Framework
Open Consent Hub
Individual/Pa
tient
Consent, Notice,
Receipt and
Transparency Tools
Attribute Provider Relying Party Clinician
Insurer
Employer
Retailer
Advertiser
Wearables
Smartphone
Apps
Home
Devices
Connected
Cars
Smart
Cities
Social
Media
Utilities/Fin
ancial

28.
• Open Calls
• Pit Stops
• Use of the Centre
• Events
• UK & EU Research Projects
• Join a community
• Become a Clusters and Communities
Associate
• Our Projects
• Hackathons
• Innovation Workshops
• Researcher in Residence
• Boost Programme
• Become a Supporter
• Showcase in our Centre
GET INVOLVED

29.
THANK YOU!
#DigiCatapult
info@digicatapult.org.uk
0300 1233 101
Digital Catapult
digicatapult.org.uk
/DigitalCatapult
@DigitalCatapult

30.
Backup

31.
ECOSYSTEM EXPANSION -
VERTICAL
Drivers:
• Avoid competition
and resource to
deliver a “clone”
service
• Acquire new
customers
• Sell more devices
Asset: Individuals Service

32.
ECOSYSTEM EXPANSION -
HORIZONTAL
Drivers:
• Routes
optimizations
• Un-used drivers
• Operational
efficiency?
Assets: Cars
and people
preferences
New market
opportunities

33.
Vertical = Limited use cases e.g fraud
Horizontal = Many use cases
• Better understanding of individual
emotions combining economic
situation, health and wellness data
• More detailed anonymous
personas can be created
combining spending habits,
locations, etc
• As results:
• Services are more
personalized
• Operations and processes
are more optimized
PERSONAL DATA: THE REAL VALUE