The holiday season is up and it is the right time to plan for huge traffic and high sales! eCommerce Holidays play a very important role for the businesses, as along with them they bring in humongous sales too. In a survey, most of the eCommerce businessmen revealed the time they start planning for these holiday seasons and it was seen that a large number of them started at the beginning of Q3 and take it to the peak by its end i.e. July – September. http://bit.ly/2OkVoXV

1. 8 eCommerce
holiday dates you
should not miss
for your business!

2. eCommerce Holidays play a very important role for the
businesses, as along with them they bring in humongous sales
too.
In a survey, most of the eCommerce businessmen revealed the
time they start planning for these holiday seasons and it was seen
that a large number of them started at the beginning of Q3.
The total money spent during these holidays has shown a gradual
increase- starting from $608.0 Billion in 2014 to $717.5 Billion in
2018. The year 2019, is also expected to see a good percent
increase in the numbers.

3. Key Points
Back to School
Halloween’s Day
Singles Day
Thanksgiving Day
Black Friday
Cyber Monday
Doubles Day
Christmas Day

4. Back To
School

5. In research done by Prosper Insights & Analytics, there could
be a 10% year over year growth in the number of consumers
shopping over online, summing it around 55.4% of them.
There was a prominent increase in 2018 in the usage of mobile
for searching and price comparisons of the products in
comparison to 2017: 53% in 2018 versus 49% in 2017.
In the US and few other regions, the schools and colleges(most
of them) go on a long summer break and they reopen in the
first week of September.

7. Halloween's
Day

8. Your planning and strategies for most of the holiday seasons
can be resembling each other, but when it comes to Halloween,
a pinch of spookiness is what the aptest strategy seems to be.
The Halloween’s Day has always been a prominent Holiday in
various parts of the world and specifically the US and other
Western Regions.
The trends have been making buyers buy majestic and spooky
costumes, candies, horror posters, colorful lights, and other
traditional stuff.

9. Singles
Day

10. The four 1s’ of the date are the reason for its name as ‘Single’s
Day’. It has also becomeone of the major holiday sales dates
now.
Within the first hour of the 2018 Single’s Day sale, the sales hit a
surprising 1 billion in 85 seconds and by the time it as a minute,
the numbers touched 10 billion!
While the time the sellers and merchants in the US region
prepare for their Cyber Monday and Black Friday sales, in the
meanwhile, Chinese vendors, utilize the month on October aptly.

11. Thanksgiving
Day

12. This cultural festival and a prominent eCommerce holiday,
Thanksgiving Day is celebrated in various regions of the US as a
mode of expressing gratitude for the good harvest and blessing
of the preceding year.
This day, most of the retail/offline stores stay close, thus this
gives rise to the online shopping in the region on the holiday.
With the commercialization of this holiday over the years,
Thanksgiving has become one of the important eCommerce
Holiday, that the sellers and vendors cannot afford to miss

13. Black
Friday

14. The prominent holiday Black Friday got its name as in the early
days the retail shop owners stated that the day brings in red
lines to their books of accounts.
The common belief, that right after Thanksgiving shopping,
consumers feel no need to make a purchase, making it dark for
their sales graph.
As per the trends that the past years have been showing, the
shoppers expect discounts over the following items, and the
sellers have been putting the stuff on an average discount that
is calculated, accordingly.

15. Cyber
Monday

16. The high amount of sales with amazing offers and deals for the
customers, Cyber Monday, is a boon to the eCommerce holidays.
After the holidays and rest of Thanksgiving, on Cyber Monday
people are in their offices in front of a desktop or a laptop
working, thus in such situations, the mobile-first strategy,
unfortunately, doesn’t work!
Planning for Cyber Monday would require you to give apt
attention at the email marketing strategy of yours.

17. Alipay's Doubles
Day

18. Exactly One month and One day laters falls the Alibaba’s sub-
company- Alipay’ 1Doubles Day.
These 11.11 and 12.12 shopping festivals are artificial in nature,
but the commercialization of these holidays have left a great
impact on the eCommerce world and these two dates have now
become renowned shopping festivals in the eCommerce industry.
The Southeast Asian Marketplace cannot be missed when talking
about these two festivals.With giant eCommerce Brands like
Shopee and Lazada, in the game of sale, the eCommerce scenario
becomes more interesting and competitive.

19. Christmas
Day

20. The past years show that the highest average amount spent on
Christmas by a US household results at $906, which is quite high.
High spending habits of the population during the Christmas
make it the best event for the eCommerce vendors and sellers to
dig out the best profit.
Every year, during Christmas, the sales graph turn high and this
makes this eCommerce holiday one of the most important ones!.

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