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Target Audience Research
By Sufia Begum 13A2
Respondent gender?
 29 people responded to our survey.
 86.2% of people who responded were
females.13.6% of the respondents were male.
 This bar graph tells us that the was a low response
rate from boys.
Female Male
0
5
10
15
20
25
30
What is your gender?
Age Group
12 -15
16 - 18
19 - 21
0 5 10 15 20 25 30
What age group do you belong to?
Age group
 The majority (86%) of our respondent are
aged between 16 to 18. This is useful as
our film is targeted towards teenagers
from this age group.
Gender of the protagonist?
 69% of our respondent prefer a male to
be the protagonist. Whereas only 31% of
people liked female protagonist.
 This survey was very useful as it told us to
cast a man for the lead role.
Male Female
0
2
4
6
8
10
12
14
16
18
20
What gender do you prefer the protagonist to be?
Gender of the protagonist
Do you enjoy comic-drama?
 The bar graph shows that 93% of our
respondent like comic drama films.
 This information was very useful as it tell us
that people would enjoy our film as its is a
comic drama film.
Yes
No
0 5 10 15 20 25 30
Do you enjoy comic-drama?
Challenging the convention
 Bar chart tells us that 79% of the
respondent do enjoy comic-drama that
challenges the convention.
 This is useful as our group will be
challenging the convention of a comic-
drama to make our film.
Yes No
0
5
10
15
20
25
Do you enjoy comic drama that challenges the conventions of a drama film?
Climatic point
 The pie chart show that 69% of the
respondents like the conflict to be
developing through out the film. This
make the film more interested and
captivate the audience attention.
When do you prefer the conflict to be revealed in a comic-drama?
Opening scene
Devolping through the film
Ending Scene
69%
28%
3%
Ending preference
 55% of the respondent like film that end
with a twist. This information is crucial for us
as our film will be ending with a twist.
 This bar graph is very useful as it has
helped us to discover our target audience
ending preference.
Happy ending
Sad ending
Ends w ith a tw ist
Ends w ith a cliff-hanger
0 2 4 6 8 10 12 14 16 18
Which endings do you prefer?
Type of comic-drama
 The pie charts tells us that the target
audience prefers either action comedy
drama or romantic comedy. This is
important as it tell us what type of
comic-drama people enjoy.
Which comic-drama do you prefer?
The proposal
Rush Hour
Pirates of the carribbean
38%
38%
24%
Type of comic-drama
 The pie charts tells us that the target
audience prefers either action comedy
drama or romantic comedy. This is
important as it tell us what type of
comic-drama people enjoy.
Which comic-drama do you prefer?
The proposal
Rush Hour
Pirates of the carribbean
38%
38%
24%

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Target Audience Servey Results

  • 1. Target Audience Research By Sufia Begum 13A2
  • 2. Respondent gender?  29 people responded to our survey.  86.2% of people who responded were females.13.6% of the respondents were male.  This bar graph tells us that the was a low response rate from boys. Female Male 0 5 10 15 20 25 30 What is your gender?
  • 3. Age Group 12 -15 16 - 18 19 - 21 0 5 10 15 20 25 30 What age group do you belong to? Age group  The majority (86%) of our respondent are aged between 16 to 18. This is useful as our film is targeted towards teenagers from this age group.
  • 4. Gender of the protagonist?  69% of our respondent prefer a male to be the protagonist. Whereas only 31% of people liked female protagonist.  This survey was very useful as it told us to cast a man for the lead role. Male Female 0 2 4 6 8 10 12 14 16 18 20 What gender do you prefer the protagonist to be? Gender of the protagonist
  • 5. Do you enjoy comic-drama?  The bar graph shows that 93% of our respondent like comic drama films.  This information was very useful as it tell us that people would enjoy our film as its is a comic drama film. Yes No 0 5 10 15 20 25 30 Do you enjoy comic-drama?
  • 6. Challenging the convention  Bar chart tells us that 79% of the respondent do enjoy comic-drama that challenges the convention.  This is useful as our group will be challenging the convention of a comic- drama to make our film. Yes No 0 5 10 15 20 25 Do you enjoy comic drama that challenges the conventions of a drama film?
  • 7. Climatic point  The pie chart show that 69% of the respondents like the conflict to be developing through out the film. This make the film more interested and captivate the audience attention. When do you prefer the conflict to be revealed in a comic-drama? Opening scene Devolping through the film Ending Scene 69% 28% 3%
  • 8. Ending preference  55% of the respondent like film that end with a twist. This information is crucial for us as our film will be ending with a twist.  This bar graph is very useful as it has helped us to discover our target audience ending preference. Happy ending Sad ending Ends w ith a tw ist Ends w ith a cliff-hanger 0 2 4 6 8 10 12 14 16 18 Which endings do you prefer?
  • 9. Type of comic-drama  The pie charts tells us that the target audience prefers either action comedy drama or romantic comedy. This is important as it tell us what type of comic-drama people enjoy. Which comic-drama do you prefer? The proposal Rush Hour Pirates of the carribbean 38% 38% 24%
  • 10. Type of comic-drama  The pie charts tells us that the target audience prefers either action comedy drama or romantic comedy. This is important as it tell us what type of comic-drama people enjoy. Which comic-drama do you prefer? The proposal Rush Hour Pirates of the carribbean 38% 38% 24%