How well are you communicating your company’s product strategy? This webinar will discuss different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. Join Jim Semick as he shares insights and tips for creating a compelling product roadmap vision. What you will learn: · How to present strategic initiatives to different audiences · How to group initiatives into themes · Different ways to organize product roadmap documents · Tips to engage executives · Methods to prioritize your roadmap initiatives Who Should Attend Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone responsible for creating product roadmaps About the Speaker: Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting. About ProductPlan ProductPlan is the best way to visualize, organize, and communicate your company’s product strategy. http://www.productplan.com/ About AIPMM AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com

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Follow: @AIPMM @cindyfsolomon
@jimsemick
Use: #AIPMM #ProdBOK
Tweet!

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Participate and Win!
Must be present to win!
One lucky winner will get a free copy of
the Guide to the Product Management and
Marketing Body of Knowledge (ProdBOK®)

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Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Today’s Speaker
Presenter:
Jim Semick
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
@jimsemick

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Creating a
Compelling Vision
for Your Product
Roadmap

7. How well are you
communicating
your company’s
product strategy?

8. Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
decisions
• Roadmaps disjointed across org
• Execs not on board or lost in
weeds

9. Poll
How often do you meet with the executive
/ management team to review the product
roadmap?

10. Consider Your Audience
Executives?
Engineers?
Sales?
Customers?

11. Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story

12. Group features into
themes that deliver
value

14. Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfaction,
strategic
value
Kano Model
Product Effort versus Customer Delight

15. The conversation matters as much as
the score

16. Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team
• Outcomes, Goals
• Sales Channel
• Status

17. Poll
How are you updating and sharing your
strategic roadmap document today?

18. Roadmap Samples

19. Typical Executive Facing Roadmap
Product Lines
or Categories
Long-term
Timeframe
Strategic Goals
Details: Value,
Features, Risk

22. Poll
What are the primary elements that you
use to organize your product roadmap?

23. Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap

24. Sign up for a free trial at
www.productplan.com
Thank You!

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Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick,
Co-Founder, ProductPlan
www.productplan.com
jim@productplan.com
805-618-2975

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Join AIPMM!
For a limited time, get a
one-year AIPMM
membership when you
purchase a copy of the
Guide to the Product
Management and Marketing
Body of Knowledge
(ProdBOK®). Learn more
here: http://bit.ly/1iUknEx.

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Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach
those who are serious about learning these skills but have
budget constraints. For more information visit:
http://bit.ly/CILCourse.

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Upcoming Courses
Course & Location Dates Days Time
CPM® Certification Prep Course & Exam
McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & Exam
McLean, VA June 13, 2014 F 8:30 am – 5 pm
For more information, visit:
Transform Your Career.

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Upcoming Courses
Athens, Greece
Belgrade, Serbia
Athens, Greece
Follow the links above for more information, or contact:
certification@aipmm.com.

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Please Join Us Again!
Mastering Product Positioning May 30th
AIPMM Webinar Series:
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