1. New Webinar Series Fridays With
Cindy F. Solomon, Showcasing Tools
For Product Managers
Empowering Product Managers To Drive Sales Webinar Friday,
March 7, 2014 Sponsored By Contondo.com Launches Series
Brought To You By The AIPMM
FOR IMMEDIATE RELEASE
PRLog (Press Release) - Mar. 4, 2014 - SAN FRANCISCO -- Product
Managers and Product Marketing Managers depend on sales
enablement tools to ensure that sales teams have the right training and
messages to make the most of their product opportunities. However,
when introducing new products or features to market, sales enablement
often fails - resulting in an under-performing product launch or sluggish
product.
Product managers and product marketing managers often confront an
inability to build necessary confidence to overcome the sales team's
reluctance to sell the new product, steep competition that annihilates the
first attempts to create a market segment, difficulty translating successful
tactics and scaling approaches from one sales team to many.
Overcoming these challenges has a lot to do with what PMs and PMMs
choose to do at the early stages of product introduction.
In this webcast you will learn:
1. How to uncover unproven assumptions that can poison motivation
when going to market
2. How to deal with uncertainties within the sales force

2. 3. How to overcome sales aversion to selling the new features and
products
4. How to deal with lack of competitive information and references
We will learn this, and more, looking at Contondo the Field Enablement
tool for PMs and PMMs at the first Fridays With Cindy Webinar brought
to you by the AIPMM on Friday, March 7, 2014 at 9:00 AM Pacific Time
for 60 minutes.
Register: https://www2.gotomeeting.com/register/752386906
More
information: http://www.calendarwiz.com/calendars/popup.php?op=view
&am...;
Win!
Participants will be among the first to receive the brand new 2014
whitepaper - "Sales Enablement Tactics for PMs and PMMs"
Who should attend:
Product Managers, Product Marketing Managers and anyone who owns
product P&L
This event is the first Fridays with Cindy Webinar brought to you by the
AIPMM, curated and moderated by Cindy F. Solomon, Host, Global
Product Management Talk. Today's event is sponsored by
Contondo.com
About Assaf Litai
A seasoned entrepreneur, Assaf has over 20 years experience defining,
developing and selling various B2B products to mid and large scale
enterprises globally. His previous company, PortAuthority, was acquired
by Websense, where Assaf served as vice president of Strategic
Accounts.
About Aviv Ben Zeev

3. Aviv Ben Zeev has over 15 years' experience at large, global, high-tech
companies in roles including engineering, sales and sales-management.
Before co-founding Contondo, Aviv was Vice President of Sales, Europe
at Orckit.
About Contondo
Contondo was founded by a team of product managers and sales
executives who realized that many of their products failures could have
been avoided. Product launch failure is a slippery slope – even a welldesigned product that was an easy sell to the first reference customer
may get to be ignored by sales teams in a vicious cycle until everyone
assumes “it is a bad product”. At Contondo we believe this can be
largely avoided for most, well thought out, products. At Contondo we
help Product Managers and Product Marketing Managers create initial
momentum for their products by providing an improved, more immediate
access to the field teams selling the products.
@ContondoMedia
http://www.contondo.com
About Cindy F. Solomon, Moderator
Cindy F. Solomon is a product marketing leader and product
management expert. She hosts and produces the popular Global
Product Management Talk, a top 10 business podcast on the
BlogTalkRadio network reaching >30,000 listeners per episode. She is a
contributing author to several books, including the Guide to the
ProdBOK, Product Management & Marketing Body of Knowledge and 42
Rules of Product Marketing. Solomon founded the Startup Product
Academy, LLC and the movement for product excellence to provide
innovative approaches, experiential learning opportunities, conferences
and events that forward product leaders and product management

4. organizations. Solomon brings over 20 years of driving successful
product marketing initiatives at enterprise level and early stage software,
hardware, web development, services, and software product
organizations including Apple, Vadem, NetObjects and start-ups in
Silicon Valley. She holds CPM/CPMM certification. @CindyFSolomon
http://startupproduct.com
About AIPMM
Association of International Product Marketing and Management
(AIPMM) Founded in 1998, the AIPMM promotes worldwide
excellence in product management education with trainings,
education, certification and professional networking opportunities
providing corporate members an assurance that their product
professionals are operating at peak performance.
http://www.aipmm.com
AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/
Disclaimer
Specifications are subject to change, without notice. While due caution
has been exercised in the production of this document, possible errors
and omissions are unintentional.
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