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Product mix2003
1. “ A product is a set of tangible and intangible
attributes, including packaging, color, price,
manufacturer’s and retailer’s services, which
the buyer may accept as offering satisfaction of
needs and wants.”
CHARU NAGPAL
2. Product mix involves planning,
developing and producing the right type
of product and services to be marketed
by the firm.
CHARU NAGPAL
3. 1. Change in demand of the product
2. Change in purchasing power
3. Change in company targets
4. Competitors
5. Long tem objective of the firm
6. Change in fashion
7. Change in income
8. Advertising policies
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5. 1.Idea generation
2.Screening of ideas
3.Business analysis
4.Market research
5.Product development
6.Test marketing
7.commercialization
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6. The adoption process is the set of successive
decisions an individual makes before accepting an
innovation
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
6. confirmation CHARU NAGPAL