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8 J Cooper Media, Tech Campaigns

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Gordon Renouf
Gordon Renouf
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when more is not enough The birth story of the world’s only treatment for Dysphoric Social Attention Consumption Deficit Anxiety Disorder
Why make another pharmaceutical? More and more prescription drugs are being developed and sold which can be lifestyle enhancing rather than life-saving. So in response to the marketing and advertising tactics of the pharmaceutical industry I created a fictional marketing campaign to launch my own magic-bullet lifestyle pharmaceutical HAVIDOL™.
Why HAVIDOL ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is HAVIDOL ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Each print ad was designed for a particular mass readership magazine, tailored to fit their demographic.
 
 
 
 
Importance of the website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complex Relationship between the ads and the consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaigning with new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes of HAVIDOL ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Future of HAVIDOL
The Future of HAVIDOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. when more is not enough The birth story of the world’s only treatment for Dysphoric Social Attention Consumption Deficit Anxiety Disorder
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