19 09-26 local-transport_projects_presentation[1]

1. Cycling and ITS
Implementation
in Withernsea
Andy Mayo
Director - LocalTransport Projects

2.  Traffic engineering
 Transport planning
 Highway design
 Active travel planning and design
 Road safety and safety audit
www.local-transport-projects.co.uk

3. • London Quietways design
• Cardiff “Cycle Superhighway” design
• Active Travel projects in Scotland – scheme development and design
• TfL International Cycle Benchmarking project
• DfT Cycle Proofing Working Group
• DfT LTN2/08 cycling infrastructure update – steering group
• Welsh Government Active Travel Act Guidance
• Cycle Network Plans for various local authorities (urban and rural)
• Variety of cycling work for ERYC, signing, safety audit, design
• ITS, signal design,VMS, strategy
LocalTransport Projects - cycling

4. BITS Research –
“Best Practice in Smart Cycling”
• Increase bicycle use by 10%
• Reduce CO2 emissions by 9% (in the target groups)
• ‘State of the Art’ report
• Long list
• Followed by more detailed analysis
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5. Bicycle ITS Research
Identified various BITS schemes across Europe e.g.:
• “Donkey Bikes” App
o Users can pay for and unlock bikes via their
phone
o Mapping provided showing the locations of
facilities
• Plethora of cycling routeing applications available
o E.g. Naviki – Routeing tailored to user needs
Excerpt from Naviki Website (Naviki, 2019)
Donkey Bike rental locations, Rotterdam (Donkey Republic, 2019)

6. ITS Examples – Current Research
LTP currently researching ITS concerning information provision to cyclists.
Examples include:
• On-street information provision
• Online mapping/routeing services
• Cycle “green waves” (inform cyclists of traffic signal changes)
Dynamic route information panels, Utrecht (Lumiguide, 2019).
“Green wave” LED studs. Copenhagen (Swarco, 2017). Variable Message Sign (VMS), Copenhagen (ECF, 2017).

7. Application in Withernsea?
• The East Riding offers a chance to learn from
the bench marking and apply relevant
measures in an area not previously targeted
for Bicycle ITS applications
• Less urban environment
• Opportunities to combine with other
schemes / funding sources (e.g. Sport England)
• Opportunity to test different ITS applications
on different forms of cycling: tourism/leisure,
commuting, elderly, electric?
• Overarching objective – use ITS to get more
people cycling (in a rural area)!

8. AboutWithernsea
• Largest town in Holderness peninsula (6000)
• Coastal town, rural hinterland
• Influenced by tourism industry
• Relatively poor economic performance
• 4.6% long term unemployment rate
• Average house prices below East Riding /
National averages
• 28% of residents aged 65 and over
• 3% Cycle to work rate (ERYC average 3.8%)

9. Withernsea – Existing Infrastructure
• Basic existing infrastructure, including:
o Shared foot/cycleway provision (e.g.The Promenade)
o Cycle parking stands provided across the town
o Advanced Stop Lines at local signalised junction
• Off-road link available to (NCN) Route 66
• Many quiet roads throughout the local area
• Opportunity for improvement via ITS

10. Current barriers
Usual list……
• safety concerns
• ‘not fit enough’
• poor connectivity with wider cycle network
• low bicycle ownership levels
• poor access to bikes
• don’t know what routes to use
• never considered cycling

11. Opportunities for BITS
• Low traffic levels means quieter road network
• Tourism opportunities
• Promoting active travel for improved health
• Feeder settlements for surrounding area supporting schools,
medical facilities, caravan parks and employment sites
• Critically evaluate effectiveness and benefits of ITS technologies
• Formulate approach to use as starting point for other
settlements in the region
• Potential to develop new cycle routes
• Received support to increase residents levels of exercise
• Complement the LCWIP
Nearby cycle routes (ERYC, 2015)

12. How ITS can help to overcome the barriers
• Provide access to bikes
o e.g. Bike library of new, branded bikes
o Platform on which to trial ITS applications
• GPS tracking on bike location and usage
• Link usage to mobile app to encourage exercise
• Route suggestion / guidance / turn-by-turn directions
o e.g. Real-time mapping via bike-phone interface
• Feedback routes covered and cycle usage to BITS project
• Not too ‘high-tech’ but simple, robust system to build upon

13. Not focussed on existing cyclists
1) Carry out the research
2) Enable access to bikes via a bike library or similar
3) Identify recommended routes and map them
4) Build ITS in to the offer
5) Use ITS to provide data on routes and level of use
6) Learn – what works and what doesn’t. Did we get more
people cycling?
7) Apply to other rural areas in future
ITS to help get people cycling

14. www.local-transport-projects.co.uk
Questions?