Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.

1. @danielrowles
STATE OF THE NATION:
2016'S KEY DIGITAL DEVELOPMENTS

2. @danielrowles
DANIEL ROWLES
> CIM Course Director
> Lecturer Imperial College
> Author: Digital Branding
Mobile Marketing
Building Digital Culture
> CEO TargetInternet.com
> Improve Digital Skills
> Mercedes, Ferrero, Oracle,Sony, Tesco
> Twitter @danielrowles

3. @danielrowles
AGENDA
> Digital marketing in 2016
> 5 key trends
> Where we should be focusing
> 30 Minutes
> Questions

4. @danielrowles
SHOW OF HANDS
Responsive Website
Digital Strategy
Facebook, Twitter, Instagram, Pinterest

5. @danielrowles
DIGITAL MARKETING IN 2016

6. @danielrowles
NOISE

7. @danielrowles
TACTICAL CHANGES
5 major social platforms made over 600
interface and functionality changes in first 6
months of 2016
Twitter, Facebook, Instagram, LinkedIn, Pinterest

8. @danielrowles
WEARABLES

9. @danielrowles
MOBILE PAYMENTS MAINSTREAM

10. @danielrowles
VR & AR MAINSTREAM

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BEACON ADOPTION

12. @danielrowles
5 KEY TRENDS

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ALGORITHMS AND AI
Trend 1

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GROWTH OF ALGORITHMS

15. @danielrowles
http://www.targetinternet.com/facebook-bots-and-artificial-intelligence-in-digital-marketing/
MESSENGER BOTS

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SOCIAL COMMERCE
Trend 2

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SOCIAL COMMERCE
http://www.targetinternet.com/untapped-potential-of-social-commerce/

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BUYABLE PINS

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SOCIAL ADVERTISING
https://business.instagram.com/advertising/

20. @danielrowles
GROWTH IN AD-BLOCKERS
Trend 3

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AD BLOCKERS
http://www.forbes.com/forbes/welcome/

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CONTENT QUALITY FOCUS
Trend 4

23. @danielrowles
What The Brand
Wants To
Tell People
What Target
Audience
Want To
Engage With
Bridging The Gap
With Understanding
Driven Strategy
CONTENT MARKETING

24. @danielrowles
We help people achieve their
athletic potential
Motivation
Training
Programs
Training
Data
Advice
We make great shoes
and apparel
STRATEGIC POSITIONING

25. @danielrowles
HERO TO HUB

26. @danielrowles
EVERGREEN CONTENT

27. @danielrowles
FOCUS ON TRANSFORMATION
Trend 5

28. @danielrowles
DISRUPTION

29. @danielrowles
DIGITAL
CAPABILITY
ESSENTIALS
Leadership Buy-In
Team Ability
Market Readiness
READINESS
Strategy
Governance
Infrastructure
Measurement PERFORMANCE
Financial
Innovation
DIGITAL TRANSFORMATION

30. @danielrowles
DIGITAL CULTURE IS KEY

31. @danielrowles
> Twiter: DanielRowles
> Instagram: TargetInternet
> Web: www.targetinternet.com
THANK YOU!