CIM Summit: The Changing Face of Marketing - FairFX, Mariette Ferreira

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CIM | The Chartered Institute of Marketing

FairFX's Mariette Ferreira demonstrates how one can understand the features and requirements of successful agile marketing.

Going Agile
Mariette Ferreira, FairFX

Prepaid Card Travel Cash Money Transfers

Life before agile

A typical day

Time for change

a mindset…a way of working…
a methodology…a system…a simple idea
“whenever you start a project, why not
regularly check in, see if what you’re doing
is heading in the right direction, and if it’s
actually what people want?”
• an iterative, incremental approach
• a way to easily adjust to stakeholder needs
• continuous improvement
Agile is…
- Jeff Sutherland

Agile Manifesto: Key Values
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

Scrum Kanban
Scrumban Lean
Methodologies

Sprints
T-shaped
Velocity
Burn-down charts
Backlog
Scrum master
Agile ≠ scrum
Sprint Planning
Daily Scrum (stand-up)
Sprint Review
Sprint Retrospective
Product Owner
Scrum Master
Developers
CEREMONIESROLES

Scrumban
Ceremonies of Scrum + flexibility of pull-based
Kanban with WIP limits

How agile has helped our team
Focus
Transparency
An empowered team takes ownership
Improved stakeholder management
Flexible planning
No more silos – collaboration!
Better prioritisation of things that matter
Respond faster to customer needs
Clear understanding of dependencies

But aren’t we all agile?
Have cross-functional collaboration?
Prioritise customer needs over business needs?
Prioritise learning and experimentation over opinions?
Allow responding to change vs following a plan?
Have a team that takes accountability?

Agile in B2B
Company culture
Get Sales involved
‘Formalise’ learnings
Marketing needs to drive
transformation

Is it for tech only?
Senior management buy-in is key
Consider team sizes
Works best with proximate teams
No vanity exercises
Need expert support?

What I’ve learnt along the way
Continuous improvement
Defining ‘done’
Always ask: is it adding value?
It’s okay if we’re not T-shaped
You can be agile and scrum without a product owner or scrum master
There’s the perfect agile world…then there’s the real world…
It’s not a replacement for strategy!

Thanks

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A short guide to CIM qualifications - Webinar presentation

CIM | The Chartered Institute of Marketing

We recently relaunched our Keep Social Honest research which explored the path to positive engagement between consumers and brands online. We found that two of the main barriers when trying to achieve this is transparency and trust. With the level of engagement on social media increasing, and new social channels coming to the forefront, consumers are being immersed into this digital world more than ever before. Which is why it's crucial for brands to ensure they are transparent and honest online. https://goo.gl/vT1fxN

Keep Social Honest - Brand transparency on Social Media

CIM | The Chartered Institute of Marketing

Why sponsor the Digital Summit Event? • Stand out from the competition and increase your companies’ presence amongst 300+ senior marketers, thought-leaders and digital experts. • Invite your existing customers or prospective clients, tap into new business opportunities and meet influencers and decision makers through our networking app. • Receive an advertisement in CIM’s Catalyst which is distributed to 33,706 marketing professionals If you would like to receive a full sponsorship proposal, please contact:sponsorship@cim.co.uk For full details of CIM Digital 2016 please visit http://goo.gl/7xFZbx

Why you should get on board with Digital Summit 2016

Why you should get on board with Digital Summit 2016

Why you should get on board with Digital Summit 2016

CIM | The Chartered Institute of Marketing

The 17th Annual CIM Ireland Awards (http://goo.gl/8DaQw8) will celebrate, recognise and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. The programme and categories are designed to attract entries from businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland. Last year the awards attracted their highest ever number of entries – with over a 100 entries from many sectors all choosing to gain recognition through the CIM’s signature event. Highlight the positive value of your work in today's business and society. http://goo.gl/8DaQw8

CIM Ireland Marketing Awards Launch Presentation

CIM Ireland Marketing Awards Launch Presentation

CIM Ireland Marketing Awards Launch Presentation

CIM | The Chartered Institute of Marketing

Plus de CIM | The Chartered Institute of Marketing (20)

CIM Summit: The Changing Face of Marketing – Steve Forde, ITV

CIM Summit: The Changing Face of Marketing – Steve Forde, ITV

CIM Summit: The Changing Face of Marketing – Steve Forde, ITV

CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen

CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen

CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen

CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

CIM Summit: The Changing Face of Marketing - Customer Experience Consultancy,...

CIM Summit: The Changing Face of Marketing - Customer Experience Consultancy,...

CIM Summit: The Changing Face of Marketing - Customer Experience Consultancy,...

CIM Summit: The Changing Face of Marketing - CIM, Gemma Butler

CIM Summit: The Changing Face of Marketing - CIM, Gemma Butler

CIM Summit: The Changing Face of Marketing - CIM, Gemma Butler

CIM Summit: The Changing Face of Marketing - Act-On, Andrew Wise

CIM Summit: The Changing Face of Marketing - Act-On, Andrew Wise

CIM Summit: The Changing Face of Marketing - Act-On, Andrew Wise

Marketing Analytics Masterclass April 2017

Marketing Analytics Masterclass April 2017

Marketing Analytics Masterclass April 2017

CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation

CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation

CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation

CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation

CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation

CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation

CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation

CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation

CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation

CIM Digital Summit 2016 - Target Internet: Daniel Rowles' Presentation

CIM Digital Summit 2016 - Target Internet: Daniel Rowles' Presentation

CIM Digital Summit 2016 - Target Internet: Daniel Rowles' Presentation

CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation

CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation

CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation

CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation

CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation

CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation

Internet.org in Africa

Internet.org in Africa

Internet.org in Africa

Top tips for balancing work, play and study - CIM Qualifications Webinar Slides

Top tips for balancing work, play and study - CIM Qualifications Webinar Slides

Top tips for balancing work, play and study - CIM Qualifications Webinar Slides

Bespoke in-company training from CIM

Bespoke in-company training from CIM

Bespoke in-company training from CIM

A short guide to CIM qualifications - Webinar presentation

A short guide to CIM qualifications - Webinar presentation

A short guide to CIM qualifications - Webinar presentation

Keep Social Honest - Brand transparency on Social Media

Why you should get on board with Digital Summit 2016

Why you should get on board with Digital Summit 2016

Why you should get on board with Digital Summit 2016

CIM Ireland Marketing Awards Launch Presentation

CIM Ireland Marketing Awards Launch Presentation

CIM Ireland Marketing Awards Launch Presentation

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TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

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personal branding kit for music business

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Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

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Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

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Crypto Quantum Leap - Digital - membership area

Crypto Quantum Leap - Digital - membership area

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

Aiizennxqc Digital Marketing | SEO & SMM

Aiizennxqc Digital Marketing | SEO & SMM

Aiizennxqc Digital Marketing | SEO & SMM

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Tata Punch brochure with complete detail of all the variants

Tata Punch brochure with complete detail of all the variants

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Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Resumé Karina Perez | Digital Strategist

Resumé Karina Perez | Digital Strategist

Resumé Karina Perez | Digital Strategist

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Mastering Affiliate Marketing: A Comprehensive Guide to Success

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Discover Ardency Elite: Elevate Your Lifestyle

Discover Ardency Elite: Elevate Your Lifestyle

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Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

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Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

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W.H.Bender Quote 61 -Influential restaurant and food service industry network...

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Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

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TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

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personal branding kit for music business

personal branding kit for music business

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Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

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Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

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Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

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Crypto Quantum Leap - Digital - membership area

Crypto Quantum Leap - Digital - membership area

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Aiizennxqc Digital Marketing | SEO & SMM

Aiizennxqc Digital Marketing | SEO & SMM

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10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

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Resumé Karina Perez | Digital Strategist

Resumé Karina Perez | Digital Strategist

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Mastering Affiliate Marketing: A Comprehensive Guide to Success

Mastering Affiliate Marketing: A Comprehensive Guide to Success

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Discover Ardency Elite: Elevate Your Lifestyle

Discover Ardency Elite: Elevate Your Lifestyle

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Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

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Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

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W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

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Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

CIM Summit: The Changing Face of Marketing - FairFX, Mariette Ferreira

1. Going Agile Mariette Ferreira, FairFX

2. Prepaid Card Travel Cash Money Transfers

3. Life before agile

4. A typical day

5. Time for change

6. a mindset…a way of working… a methodology…a system…a simple idea “whenever you start a project, why not regularly check in, see if what you’re doing is heading in the right direction, and if it’s actually what people want?” • an iterative, incremental approach • a way to easily adjust to stakeholder needs • continuous improvement Agile is… - Jeff Sutherland

7. Agile Manifesto: Key Values Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan

8. Scrum Kanban Scrumban Lean Methodologies

9. Sprints T-shaped Velocity Burn-down charts Backlog Scrum master Agile ≠ scrum Sprint Planning Daily Scrum (stand-up) Sprint Review Sprint Retrospective Product Owner Scrum Master Developers CEREMONIESROLES

10. Scrumban Ceremonies of Scrum + flexibility of pull-based Kanban with WIP limits

11. How agile has helped our team Focus Transparency An empowered team takes ownership Improved stakeholder management Flexible planning No more silos – collaboration! Better prioritisation of things that matter Respond faster to customer needs Clear understanding of dependencies

12. But aren’t we all agile? Have cross-functional collaboration? Prioritise customer needs over business needs? Prioritise learning and experimentation over opinions? Allow responding to change vs following a plan? Have a team that takes accountability?

13. Agile in B2B Company culture Get Sales involved ‘Formalise’ learnings Marketing needs to drive transformation

14. Is it for tech only? Senior management buy-in is key Consider team sizes Works best with proximate teams No vanity exercises Need expert support?

15. What I’ve learnt along the way Continuous improvement Defining ‘done’ Always ask: is it adding value? It’s okay if we’re not T-shaped You can be agile and scrum without a product owner or scrum master There’s the perfect agile world…then there’s the real world… It’s not a replacement for strategy!