Developing the organizational environment and people for value innovation - Michelle Bellanca

1 © 3M 2013. All Rights Reserved.
Developing the Organizational Environment and People
for Value Innovation
Innovation is our biggest
competitive advantage
and the heart of 3M.
“
“
Inge Thulin, 2012

A Century of Value Innovation
1921
3M patented and
introduced WetordryTM
waterproof sandpaper --
the world’s first water-
resistant coated abrasive
1995
3M introduced the first metered dose
asthma inhaler, free of ozone depleting
chlorofluorocarbons.
1979
Thinsulate™ thermal
insulation introduced
1939
First traffic sign featuring
Scotchlite™ reflective sheeting
erected in Minneapolis
1991
3M introduced
Scotchshield™ window film,
shatter-resistant, heat-and
cold
resistant window protection.
1985
Academy of Motion Picture Arts and
Sciences gave 3M a Scientific Engineering
Award for magnetic film, improving audio
capabilities of movie sound tracks
1945
Scotch TM vinyl
electrical
tape introduced
1952
Scotchlok™
electrical
connectors and
Scotchkote™
insulation
introduced
1947
ScotchTM magnetic
audiotape introduced
3M’s first non-
woven product-
decorative
ribbon for gifts
introduced
1954
RCA used ScotchTM
magnetic tape to
record TV programs
for the first time
1960
ScotchTM Brand
Magic transparent
tape introduced
1969
3M products were used in the first moon
walk on July 20. Astronaut Neil
Armstrong left a footprint in the lunar
dust in boots made from Fluorel™
synthetic rubber from 3M
1974
3M introduced Post-
it® notes, greatly
enhancing office
communication
1967
3M developed the first
disposable facemasks and
respiratory protection products
1931
3M began producing
Colorquartz™ roofing granules
1925
ScotchTM
masking tape
introduced
1996
New products include flexible
circuits for electronic products
and HFEs (hydrofluoroethers),
replacing ozone depleting
chlorofluorocarbons 2000
3M introduced the Vikuiti™ brand for light
management products that make electronic
displays easier to read
2005
3M developed Aluminum Conductor
Composite Reinforced (ACCR) as a
solution to thermally constrained
transmission bottlenecks
3M debuted its
first surgical
drape
1927
ScotchTM Cellulose tape
introduced
2010
3MTM CubitronTM II
using precision shaped
abrasive granules creating
the future of the abrasives
industry
2009
3MTM MPro pocket-sized
projector for mobile
presentations and sharing
photos on the go
1948
2012
3M LED advanced
light, most energy
efficient, longest-
lasting light bulb

3M’s First Customer-Inspired Innovation…
Two-toned cars
were in demand …
3Mer Dick Drew observed
this dilemma in action while
visiting customers to sell
sandpaper …
… but a clean paint line
was very hard to achieve.
1925

… and he remembered
some stuff he’d seen
in the laboratory…
… and went on to invent
3M Scotch Masking Tape
3M’s First Customer-Inspired Innovation…
1925

Innovation doesn’t happen just by chance
Harnessing the
Chain Reaction of Ideas
Collaboration: Leaders, Employees, Customers
Planned, Purposeful System
Relentless Implementation

Culture of
Innovation
Creating a Value Innovation Oriented Company
Invest in
People
Organization
Structure
How do you SUPPORT and ENCOURAGE Innovation?

Culture of
Innovation
Organization
Structure

Organization Structure
“Strategy drives Structure”
• Teams
– Holistic, co-located cross functional teams
– Establishment: Incubation versus Integration

“Strategy drives Structure”
• Teams
• “Boundaryless” Structure
– Technology & Data owned at the corporate level
– Innovation model encourages sharing & combination of
platforms  Uncommon connections

FsFiltration,
Separation,
Purification
Im
Imaging
Lm
Light
Management
Ec
Energy
Components
Op
Opto-
electronics
Tt
Track and
Trace
Ac
Acoustic
Control
Di
Display
Mf
Mechanical
Fasteners
Md
Medical Data
Management
Fe
Flexible
Electronics
Wo
Wound
Management
MiMicrobial
Detection
and Control
Dd
Drug
Delivery
Bi
Biotech
Applications
PrProcess
Design &
Control
Se
Sensors
We
Accelerated
Weathering
In
Inspection &
Measurement
IsIntegrated
Systems &
Design
FcFlexible
Converting &
Packaging
An
Analytical
As
Application
Software
Es
Electronics &
Software
Capabilities
Rp
Radiation
Processing
Su
Surface
Modification
Vp
Vapor
Processing
PePredictive
Engineering &
Modeling
Pm
Polymer
Processing
Pp
Precision
Processing
Mo
Molding
Mr
Micro-
replication
PdParticle &
Dispersion
Processing
Processing
Fl
Fluoro-
materials
Nt
Nano-
technology
Ab
Abrasives
Ad
Adhesives
Am
Advanced
Materials
DoDental &
Orthodontic
Materials
Fi
Films
Nw
Nonwoven
Materials
PoPorous
Materials &
Membranes
Sm
Specialty
Materials
Ce
Ceramics
Em
Electronic
Materials
Co
Advanced
Composites
Materials
46 Core Technology Platforms
Successful New Product Growth Builds on Uncommon Connections
Shared Technology is the Heart of New Product Innovation

12
3M Innovation Story
© 3M 2013. All Rights Reserved.
Radial
Solar
Concentrator
Multi-focal
Intraocular
Lens
Low-profile
Overhead
Projector
Microlenses
Stem Web
Tape
Control
TAC
Smart
Adhesives
Micro Comply
Electrical Connectors
Structured
Surface
Filter ISO
porous
Structured
Surface Sensor
Micro-channel
cooling
Fluid
Transport
High Flow
Filter
Linear
Solar
Concentrator Day
Lighting
Scotchlite DGS Internally Lit Signs Light Pole
Lighted Guidance Tube Lighted Lane Marker
Lane Markers
Fluorescent
DGS
Conspicuity
High-Intensity
Prismatic
Programmed
Optics for Signs
Wide Angle
DGS
Trizact ™
Abrasives Perfect-It™
Finishing Compound
Perfect-It™
Abrasives
Prism
Reflectivity
Cube Corner
Diamond
Grade
Sheeting
Traffic
Signal
Cubitron ™ II
Abrasives
Flexible
Prismatic
Engineering-
Grade
Prismatic
Prismatic
License Plate
Headlight
Restoration
System
Griplets
Fabric
Cubicle Grips
Craft & Fabric
Fasteners
Reclosable
Fasteners
Control TAC Plus
1960 1970 1980 1990 2000 2010
Microreplication Technology
Product and Technology Migration
Brightness
Enhancement
Film
LCD
Film
LED Light Mixing
Light Control
FLG
X-ray Scan Notched Fiber Large-Diameter Optical Fiber
Glare-free
Overhead
Projector
Lens
Total
Internal
Reflection
Optical
Lighting
Film
Lens
Film
Overhead
Projector Lens LENSES
ILLUMINATION
REFLECTIVE
MATERIALS
ABRASIVES
ADHESIVES
MATERIALS
ELECTRONICS
FASTENERS
FILM

• Teams
• “Boundaryless” Structure
– Technology & Data owned at the corporate level
– Innovation model encourages sharing & combination of
platforms  Uncommon connections
• Localization: Customer Proximity

Localization  Asia Display Tech Center
 Asia Tape & Adhesives
 Labs: Non-wovens, RFID,
Electronics, Energy, Nano
Korea
 Customer Technical
Center (CTC)
 Focus: Abrasives, Auto
 Consumer & Office CoE
Russia
 Medical & Consumer
Healthcare CoE
Poland
 Customer Centers (Mumbai,
Delhi), Design Studios
 Engineering Centers:
Automotive, Corrosion
Protection, Textile products
 Water filtration, fire protection
 Analytical development
India
 Centers of Excellence (CoE):
Automotive, Dental,
Telecom, Specialty
Materials, Polymers,
Consumer,
Oil & Gas, Drug Delivery
Germany/France/UK
 Expansion to safety/
orthodontic products
 Technologies: Bio, Nano
 Specialty Materials, Hook/Loop,
Molding, Non-PVC Films,
Acrylic Foam Tape
Brazil
 SEMS (software)
 Electronics, Auto
 Technologies:
Track & Trace,
Microreplication,
Liquid Filtration
Japan
 China Tech Center
 Global Labs: HV electrical, SMS
 Asia Lab: Telecom
 Technologies/products: Non-woven,
Reactors, Medical, Corrosion Protection
 Display backlight center
China
 Southeast Asia region: product
localization, Corp Research Lab,
Medical product development &
regulatory
 Electronics, Fine Pitch Flex
Circuitry, RFID, Cuno
Singapore
Think Local.Act Local. Be Local.

Culture of
Innovation
Organization
Structure
Invest in
People

People
• Innovation Oriented Characteristics

 Innovators…
…are Curious and Creative
…are Open-minded
…have Broad Interests
…are Problem Solvers
…are Self-Motivated, Energized
…are Visionary
…are Comfortable with Ambiguity
…are Not afraid of Failure
…are Resourceful
Characteristics of Innovators

The ordinary manager has a craving for order.
The leader understands that innovation is almost always an
untidy process.
The ordinary manager wants proof for an idea before taking action.
The leader understands the value and power of faith.
L. W. Lehr, former 3M CEO - 1980

People
• Innovation Oriented Characteristics
• Developing a Spectrum of Talent
– Top talent; Conscious attention to skill sets
– Dual Ladder System

Culture of
Innovation
Culture of
Innovation
Organization
Structure

Culture
• Entrepreneurial & Collaborative Culture
– Trial & Error (“Failure”)
– Expectations & Measurement
– Reward & Recognition
“If you build fences
around people you
get sheep.”
William McKnight
Former 3M CEO

Creativity and Innovation
“You can not make creativity a process, it is
more about controlling chaos.”
Comment by George Buckley, 3M Chairman & CEO
June 2008

necessary to
delegate
responsibility
.. essential that we
have many people
with initiative
mistakes will be
made
William McKnight,
Former 3M CEO

27
3M Innovation Story
© 3M 2013. All Rights Reserved.
2012 2013 2014201020092008 2011200720062005
Our Primary Innovation Metric is NPVI
21% 22% 23%
25%
29%
31% 32% 33% 34% 35%
37% 38%
40%
Core New Product Sales
Year 1 New Product Sales
NPVI = New product vitality index (products introduced within the past five years, divided by total sales)
2015 2016 2017
International new products now ~70% of total

 Innovator Award
 Technical Circle of Excellence
Award
 Pathfinder International
Recognition
 Pathfinder Awards
 Merchant Awards
 Elite Awards
 Marketing Professionalism
Award
 Star Performance Club
 Global Marketing Excellence
Programme
 Pyramid of Excellence
 James A. Thwaits International
Engineering Achievement
Award
 Community Volunteer Award
 Product Responsibility
Recognition Programme
 Process Technology Award
 Summit Award
 Merlion Excellence Award
 Carlton Society
 Golden Step Award
 Corporate Quality Achievement
Award
 Lewis W. Lehr Career Quality
Award
 Individual Quality Achievement
Award
 Team Quality Achievement
Award
 Chairman’s Environmental
Leadership Award
 Maintenance Conscious
Engineering Award
 Engineering Achievement
Award
Rewards and Recognition
Rewarding and Recognizing Innovation inAllAreas

Culture
• Individual Initiative: 15% time

“I have a new idea that could
be useful to 3M, but it’s not
related to the business I’m
working in right now.Am I
allowed to work on it?”
15%
The 15 Percent Rule has
been the catalyst for some
of 3M's most famous
products, such as Scotch®
Tape and Post-it® Notes.
time
Freedom to Explore = Freedom to Grow

From Home Prototype to Innovative Tape Slitting
Process
Old Method of Making Adhesive Tape
15%time
Today
Multiple patents
$1 million cost
savings annually
15% Time Reaps Rewards in Manufacturing

Culture
• Individual Initiative: 15% time
• Open Innovation
– Intolerance for “Not Invented Here”
– Asia Style Innovation

Connecting
to Customers
Driving Growth Through Value Innovation
Connecting to Customers…
Anywhere and Everywhere
IBG
Developing
Cutting-Edge
Technology &
Business Models

 Know where you want to go – VISION
 Know where rest of the world is going – FORESIGHT
 Have ambition – STRETCH GOALS
 Have freedom to achieve your goals – EMPOWERMENT
 Draw from and work with others – COMMUNICATION,
NETWORKING
 Be rewarded for your efforts – RECOGNITION
To Activate Innovation you need to:
You are the Catalyst…

Thank You

Developing the organizational environment and people for value innovation - Michelle Bellanca

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (19)

Similaire à Developing the organizational environment and people for value innovation - Michelle Bellanca

Similaire à Developing the organizational environment and people for value innovation - Michelle Bellanca (20)

Plus de CIMSriLanka

Plus de CIMSriLanka (6)

Dernier

Dernier (20)

Developing the organizational environment and people for value innovation - Michelle Bellanca