15 minutes just got closer
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The document discusses how social media has given everyone the potential for 15 minutes of fame and discusses examples of people who have used social media successfully in their job applications and careers. It notes that while social media provides opportunities, it also presents risks if not used carefully. Overall, the examples showcase creativity, skills, and experience and how social media can be leveraged as a platform to get noticed.
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15 minutes just got closer
- 3. Past ‘ In the future, everyone will be world-famous for 15 minutes’ (Andy Warhol, 1968)
- 8. Tools of the trade
- 19. Not just social media
- 22. Final thought ‘ Sometimes the little times you don't think are anything while they're happening turn out to be what marks a whole period of your life.’ (Andy Warhol, 1975)
- 23. Any questions?
Notes de l'éditeur
- I’ll start with an apology. The eagle eyed amongst us will see that I‘ll be talking about 6 creative ways to create an impact online, rather than the 10 as originally advertised. I hope nobody feels short changed.
- Before we start, a little bit about me.
- I realise people are going to be talking mostly about brands today, so I thought I’d do something a bit different and talk about individuals who have made an impact online. Perhaps they’re not world-famous as Andy Warhol predicted, but I think he was on to something. I also believe you can also apply the same principles to branding whether it be for an individual or multi-national company I also thought it was an interesting quote as often our clients come to us with a brief, to be talked out online They want to be famous. We tell them they don’t want to be. They should be trusted, authentic and credible over famous
- Fast forward 40 years and you’ll see that ommunication has changed. There are many participants in the conversation T here is an opportunity for brands to engage and hopefully have a deeper and more meaningful relationship with fans.
- Increasing access to the internet whether it be from a PC or laptop means that people can have their 15 minutes more easily
- The low cost and high availability of technology means that your 15 minutes just got closer
- Everyone can be part of the conversation But being heard is more difficult. In fact, I would use the phrase information obesity to describe the volume of information that bombards us everyday. There’s now a global audience and this has huge implications on how organisation’s behave.
- There are a plethora of social media platforms out there, which are the tools of the trade for many of us. Broadly we use them to listen, understand and engage with fans
- But seem people get don’t have any problems being getting seen, heard or commented on. Don’t worry I won’t subject you to Rebecca Black.
- So there is a lot of bad or at least very strange stuff out there that we find amusing, however I don’t think its the impact any of us in the room would like to make? I would argue its no good having a high level of fame, if you’re not credible. They have made an impact, but it’s not the outcome they wanted. Instead I’m going to show you some examples of people who have really impressed and subsequently become online hits! Branding should seek to build trust, credibility and authority. Are they credible? Are they trustworthy? Are they an authority?
- Before we begin, I spoke to the people featured within this presentation and tried to understand why they have ‘gone’ digital
- They are great examples of people not brands who have made a name for themselves Google ‘em to see what online impact they have made!
- Hyperlocal Digital publishing
- Some of my esteemed colleagues bring their ideas to life with drawings or infographics. I’ve attempted it quite badly here. What this scrawl shows us is that all the people featured in the case studies did not get jobs just because of their creative social media idea. Whilst it may have helped, it’s a combination of on and offline factors, which make the whole strategy. This is something we often forget with brands. People talk about Old Spice as a great social media success. It was. But that was just one part of a whole strategy.
- Hopefully I have talked you through a couple of good examples of how people have used social media to create an impact online.
- I’ll finish as I began, with a quote from Andy Warhol. I’m sure the case studies I’ve curated, started out as the ‘little times’, but have certainly marked ‘a whole period’ in their life
- A nod to @Wadds who recently mentioned that you can never have too many lolcats in a preso