CIPR Social Media Conference 2013 - Sharon flaherty

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Chartered Institute of Public Relations

Technologie Business

SHARE
THIS
LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM

SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Sharon Flaherty & James Cuff

#CIPRSM
Use content for story-telling
Engagement
Loyalty
Likeable
SEO
Traffic & conversion
The Plan

#CIPRSM
Online news publishing strategy
Content newsletter launched
Social (multi-media) strategy
How We Did It

#CIPRSM
• Infographics
• Video
• Images
• Apps
• Blogs/news/articles
What Content?

#CIPRSM
Learning To Share

#CIPRSM
• Over 1 million YouTube Views
• 36,000 Twitter followers
• Over 32,000 Facebook fans
• Web traffic up 11-fold
• Converting 000’s of customers
• SEO Success
The Results

The + Impact Of Content

Blending Content, Social & PR
In-house campaign
Minimal cost vs agency
83 pieces of coverage
Radio interviews
High value links
Content/PR/Social
76k+ video views
2 Marketing Awards
Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s
presidential election campaign.

#CIPRSM
Launching BRIAN

#CIPRSM
• All branding kept in!
• ITV News slots x2
• + 240K YouTube views
Man Vs Robot

YouTube
Jimmy1101
7,411
followers
@chelseadebs
2,015 followers
@ady_rian
2,206
followers

Results Snapshot
Launch and
teaser videos
exceeded
Instagram
pictures published
from Out & About
reaching
90 % positive
sentiment for
BRIAN on Twitter
over launch
weekend
Organic and
promoted
tweets generated
a reach of over
ITN online video of
Man V Robot
exceeded
54 x pieces
of editorial
coverage
for Man V Robot
450,000 views
Reach:
311,409,662
240,000 views

#CIPRSM
• First # on our TV adverts #Briantherobot
• Launch night Twitter focus personalised
tweets and video content from BRIAN
New TVC- BRIAN The Robot

#CIPRSM
– Use the platform and content to drive more visitors to
Confused.com
– Reach and engage with new audiences
– Grow follower base
– Demonstrate Confused.com as a motoring authority
– Share content with ‘content hungry’ Twitter users
– Have conversations with ‘potential’ customers
– Integrate TV and the second screen
What Channels? Why Twitter?

#CIPRSM
13% Engagement!

SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Thank You!

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Increase engagement and revenue with Muvi Live Paywall! In this presentation, we will explore the five key benefits of using Muvi Live Paywall to monetize your live streams. You'll learn how Muvi Live Paywall can help you: Monetize your live content easily: Set up pay-per-view access to your live streams and start generating revenue from your content. Increase audience engagement: Provide exclusive, premium content behind the paywall to keep your viewers engaged. Gain valuable viewer insights: Track viewer data and analytics to better understand your audience and tailor your content accordingly. Reduce content piracy: Muvi Live Paywall's security features help protect your content from unauthorized distribution. Streamline your workflow: The all-in-one platform simplifies the process of managing and monetizing your live streams. With Muvi Live Paywall, you can take control of your live stream monetization and create a sustainable business model for your content. Learn more about Muvi Live Paywall and start generating revenue from your live streams today!

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Real Time Object Detection Using Open CV

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Why Teams call analytics are critical to your entire business

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Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

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Real Time Object Detection Using Open CV

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CIPR Social Media Conference 2013 - Sharon flaherty

1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM

2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Sharon Flaherty & James Cuff

3. #CIPRSM Use content for story-telling Engagement Loyalty Likeable SEO Traffic & conversion The Plan

4. #CIPRSM Online news publishing strategy Content newsletter launched Social (multi-media) strategy How We Did It

5. #CIPRSM • Infographics • Video • Images • Apps • Blogs/news/articles What Content?

6. #CIPRSM Learning To Share

7. #CIPRSM • Over 1 million YouTube Views • 36,000 Twitter followers • Over 32,000 Facebook fans • Web traffic up 11-fold • Converting 000’s of customers • SEO Success The Results

8. The + Impact Of Content

9. Blending Content, Social & PR In-house campaign Minimal cost vs agency 83 pieces of coverage Radio interviews High value links Content/PR/Social 76k+ video views 2 Marketing Awards Cited as “Top Ten Uses of Pinterest by Brands” alongside Barack Obama’s presidential election campaign.

10. #CIPRSM Launching BRIAN

11. #CIPRSM • All branding kept in! • ITV News slots x2 • + 240K YouTube views Man Vs Robot

12. YouTube Jimmy1101 7,411 followers @chelseadebs 2,015 followers @ady_rian 2,206 followers

13. Results Snapshot Launch and teaser videos exceeded Instagram pictures published from Out & About reaching 90 % positive sentiment for BRIAN on Twitter over launch weekend Organic and promoted tweets generated a reach of over ITN online video of Man V Robot exceeded 54 x pieces of editorial coverage for Man V Robot 450,000 views Reach: 311,409,662 240,000 views

14. #CIPRSM • First # on our TV adverts #Briantherobot • Launch night Twitter focus personalised tweets and video content from BRIAN New TVC- BRIAN The Robot

15. #CIPRSM – Use the platform and content to drive more visitors to Confused.com – Reach and engage with new audiences – Grow follower base – Demonstrate Confused.com as a motoring authority – Share content with ‘content hungry’ Twitter users – Have conversations with ‘potential’ customers – Integrate TV and the second screen What Channels? Why Twitter?

16. #CIPRSM 13% Engagement!

17. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Thank You!