SlideShare une entreprise Scribd logo
1  sur  16
Low Budget – High Impact David Barker - Director of Communications
This morning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A simple premise You do your most creative work in times of lean,  not in times of plenty
Low budget – High Impact ,[object Object],[object Object],[object Object]
The  BIG   Question ,[object Object],[object Object],[object Object],[object Object],[object Object]
iBreastCheck
Traditional PR
Digital Influencers
Digital Influencers
Digital Influencers
[object Object],[object Object],[object Object],[object Object]
Integration, Integration, Integration
Free Stuff
The moral of this story. . . ,[object Object],[object Object],[object Object],[object Object]
Questions?

Contenu connexe

Similaire à Freshly Squeezed - Low budget - High impact

COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
Corporate Startup Summit
 
CitizenPoweredCouncil Wales.June2016
CitizenPoweredCouncil Wales.June2016CitizenPoweredCouncil Wales.June2016
CitizenPoweredCouncil Wales.June2016
Rebecca David-Knight
 

Similaire à Freshly Squeezed - Low budget - High impact (20)

Post rebrand - is it too early to reinvest? Making the case for comms worksho...
Post rebrand - is it too early to reinvest? Making the case for comms worksho...Post rebrand - is it too early to reinvest? Making the case for comms worksho...
Post rebrand - is it too early to reinvest? Making the case for comms worksho...
 
Queensland Speaking Tour: Learnings from the UK
Queensland Speaking Tour: Learnings from the UKQueensland Speaking Tour: Learnings from the UK
Queensland Speaking Tour: Learnings from the UK
 
Digital Transformation - Is Your Company Ready?
Digital Transformation - Is Your Company Ready?Digital Transformation - Is Your Company Ready?
Digital Transformation - Is Your Company Ready?
 
Digital Business Britain Manifesto - Penny Power
Digital Business Britain Manifesto - Penny PowerDigital Business Britain Manifesto - Penny Power
Digital Business Britain Manifesto - Penny Power
 
Penny Power Launching Digital Business Britain Manifesto 10th March 2011
Penny Power Launching Digital Business Britain Manifesto 10th March 2011Penny Power Launching Digital Business Britain Manifesto 10th March 2011
Penny Power Launching Digital Business Britain Manifesto 10th March 2011
 
Digital Business Britain Manifesto - Penny Power
Digital Business Britain Manifesto - Penny PowerDigital Business Britain Manifesto - Penny Power
Digital Business Britain Manifesto - Penny Power
 
COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
 
Digital tools to supercharge your real-world events. The internal communicato...
Digital tools to supercharge your real-world events. The internal communicato...Digital tools to supercharge your real-world events. The internal communicato...
Digital tools to supercharge your real-world events. The internal communicato...
 
BIMA Breakfast Briefing | Keep it Kind | Work With A Social Conscience
BIMA Breakfast Briefing | Keep it Kind | Work With A Social ConscienceBIMA Breakfast Briefing | Keep it Kind | Work With A Social Conscience
BIMA Breakfast Briefing | Keep it Kind | Work With A Social Conscience
 
Geoff Wedgwood Beyond 2010
Geoff Wedgwood Beyond 2010Geoff Wedgwood Beyond 2010
Geoff Wedgwood Beyond 2010
 
Digital Innovation - Breast Cancer Care
Digital Innovation - Breast Cancer CareDigital Innovation - Breast Cancer Care
Digital Innovation - Breast Cancer Care
 
Tara Donnelly
Tara Donnelly Tara Donnelly
Tara Donnelly
 
Making the case. Making the case for comms, workshop, 22 October 2014.
Making the case. Making the case for comms, workshop, 22 October 2014.Making the case. Making the case for comms, workshop, 22 October 2014.
Making the case. Making the case for comms, workshop, 22 October 2014.
 
Widening Digital Participation | Bob Gann | March 2015
Widening Digital Participation | Bob Gann | March 2015Widening Digital Participation | Bob Gann | March 2015
Widening Digital Participation | Bob Gann | March 2015
 
Adopting a ‘digital first’ approach to health information. Digital transforma...
Adopting a ‘digital first’ approach to health information. Digital transforma...Adopting a ‘digital first’ approach to health information. Digital transforma...
Adopting a ‘digital first’ approach to health information. Digital transforma...
 
Cancer Research Media Com
Cancer Research Media ComCancer Research Media Com
Cancer Research Media Com
 
CitizenPoweredCouncil Wales.June2016
CitizenPoweredCouncil Wales.June2016CitizenPoweredCouncil Wales.June2016
CitizenPoweredCouncil Wales.June2016
 
Deborah El-Sayed, Director of Digital and Multi-Channel Development, NHS Engl...
Deborah El-Sayed, Director of Digital and Multi-Channel Development, NHS Engl...Deborah El-Sayed, Director of Digital and Multi-Channel Development, NHS Engl...
Deborah El-Sayed, Director of Digital and Multi-Channel Development, NHS Engl...
 
Ethical aspects of advertisement
Ethical aspects of advertisementEthical aspects of advertisement
Ethical aspects of advertisement
 
Breast cancer awareness campaign 2012
Breast cancer awareness campaign 2012Breast cancer awareness campaign 2012
Breast cancer awareness campaign 2012
 

Plus de Chartered Institute of Public Relations

Plus de Chartered Institute of Public Relations (20)

AI tools and the impact on public relations practice
AI tools and the impact on public relations practiceAI tools and the impact on public relations practice
AI tools and the impact on public relations practice
 
Levelling Up Public Relations
Levelling Up Public RelationsLevelling Up Public Relations
Levelling Up Public Relations
 
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
IoD CIPR Report - The Role of Public Relations in Strategic Planning and Cris...
 
Mental Wellbeing in Public Relations 2022.pdf
Mental Wellbeing in Public Relations 2022.pdfMental Wellbeing in Public Relations 2022.pdf
Mental Wellbeing in Public Relations 2022.pdf
 
CIPR Inside; Line Manager Comms Report
CIPR Inside; Line Manager Comms ReportCIPR Inside; Line Manager Comms Report
CIPR Inside; Line Manager Comms Report
 
CIPR State of the Profession 2022
CIPR State of the Profession 2022CIPR State of the Profession 2022
CIPR State of the Profession 2022
 
CIPR Professional Lobbying Booklet
CIPR Professional Lobbying BookletCIPR Professional Lobbying Booklet
CIPR Professional Lobbying Booklet
 
Value of Chartership (CIPR and CIM)
Value of Chartership (CIPR and CIM)Value of Chartership (CIPR and CIM)
Value of Chartership (CIPR and CIM)
 
Communicating in a Crisis
Communicating in a CrisisCommunicating in a Crisis
Communicating in a Crisis
 
CIPR AI and Big Data Readiness Report
CIPR AI and Big Data Readiness ReportCIPR AI and Big Data Readiness Report
CIPR AI and Big Data Readiness Report
 
CIPR IOIC Helping Organisations When They Need to Communicate Suicide
CIPR IOIC Helping Organisations When They Need to Communicate SuicideCIPR IOIC Helping Organisations When They Need to Communicate Suicide
CIPR IOIC Helping Organisations When They Need to Communicate Suicide
 
CIPR PRCA Workplace Mental Wellbeing Audit 2021
CIPR PRCA Workplace Mental Wellbeing Audit 2021CIPR PRCA Workplace Mental Wellbeing Audit 2021
CIPR PRCA Workplace Mental Wellbeing Audit 2021
 
CIPR PR in a Pandemic
CIPR PR in a PandemicCIPR PR in a Pandemic
CIPR PR in a Pandemic
 
CIPR Annual Report 2020
CIPR Annual Report 2020CIPR Annual Report 2020
CIPR Annual Report 2020
 
Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...Wikipedia Best Practice Guidance For Public Relations Professionals - version...
Wikipedia Best Practice Guidance For Public Relations Professionals - version...
 
CIPR - Comms Pro to CEO
CIPR - Comms Pro to CEOCIPR - Comms Pro to CEO
CIPR - Comms Pro to CEO
 
CIPR - Brexit a practical guide
CIPR - Brexit a practical guideCIPR - Brexit a practical guide
CIPR - Brexit a practical guide
 
CIPR Annual Report 2019
CIPR Annual Report 2019CIPR Annual Report 2019
CIPR Annual Report 2019
 
CIPR AI in PR ethics guide
CIPR AI in PR ethics guideCIPR AI in PR ethics guide
CIPR AI in PR ethics guide
 
CIPR State of the Profession 2020
CIPR State of the Profession 2020CIPR State of the Profession 2020
CIPR State of the Profession 2020
 

Dernier

Dernier (20)

Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
 
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
 
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
 
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 9630942363 Top Class Pondicherry Escort Servi...
 
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service AvailableTrichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
Trichy Call Girls Book Now 9630942363 Top Class Trichy Escort Service Available
 
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
 
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 9332606886 𖠋 Will You Mis...
 
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 8250077686 Top Class Call Girl Service Available
 
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In AhmedabadO898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
O898O367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on WhatsappMost Beautiful Call Girl in Bangalore Contact on Whatsapp
Most Beautiful Call Girl in Bangalore Contact on Whatsapp
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 9332606886 ⟟ Call Me For Genuine ...
 
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
Model Call Girls In Chennai WhatsApp Booking 7427069034 call girl service 24 ...
 
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
 
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
 
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur  Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Guntur  Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Kurnool Just Call 8250077686 Top Class Call Girl Service Available
 
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
 
Top Rated Bangalore Call Girls Majestic ⟟ 9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Majestic ⟟  9332606886 ⟟ Call Me For Genuine S...Top Rated Bangalore Call Girls Majestic ⟟  9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Majestic ⟟ 9332606886 ⟟ Call Me For Genuine S...
 

Freshly Squeezed - Low budget - High impact