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Social analytics in action - Bryan Tookey
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Social analytics session from CIPR Social Media Conference
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Social analytics in action - Bryan Tookey
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Social analytics in
action Bryan Tookey COO, Brandwatch bryan@brandwatch.com Tel: +44 (0)1273 358 601 ©2010 Brandwatch | www.brandwatch.com
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Product research example
– crisps example © 2011 Brandwatch | www.brandwatch.com What are you eating at the moment - “...: A packet of Beef Monster munch Got me inspired and I knew I had some at the back of the cupboard so i've just had a bag of those Packet of BBQ Mini Chedders Big Mac & fries Maltesers Fur burger. Toast Toast with Marmite. raspery go ahead bar. I prefer the yoghurt coated ones though! Chilli Heatwave Brand X Ham and...” www.digitalspy.co.uk Your guilty pleasure food - Food and Drink - “Cheddar cheese toastie with a big bag of Chilli Heatwave Brand X.. Crisp sarnies are top stuff. It differs between Cheese & Onion, Salt & Vinegar. Hmm what else, oh cheesy gravy chip. Bar of whole nut with a packet of crisps. Chocolate and crisps are so heavenly. Chicken and cheese...” www.digitalspy.co.uk Brand X review “...... Smokin’ Chedder BBQ I'm a Brand X fan. I always have been from way back in the day when all you had was the original red bag of Brand X. I moved onto the Cool Ranch in.... One chip that I really enjoy eating is the Brand X Salsa Verde tortilla chips www.reviewstream.com The Cool Ranch Brand X Commercial - “The Cool Ranch Brand X Commercial Larry finds his way from his ordinary ranch to Billy's ranch..."The Cool Ranch!" Brand X crash the superbowl crash the superbowl finalist 2011 crash the superbowl The cool ranch cool ranch Brand X lupher arts commercial super bowl...” www.youtube.com what good is dorito's without salsa or nacho cheese :( noooone www.facebook.com
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Try it out
THANK YOU for listening Bryan Tookey bryan@brandwatch.com @bryantookey © 2010 Brandwatch | www.brandwatch.com Come and see what’s going on around your company for free Go to www.brandwatch.com/ and register for a demo put CIPR in the description field