Evaluation Question 3

1. Evaluation Question 3 – What have
you learned from your audience
feedback?
Chandler, James, Celina, Jasmine

2. Target Audience
To identify who our target audience was, we had all used
survey monkey individually to give us an idea of who the
target group is. Our target audience would be both
female and male, aged at 15 and over. This is because the
genre of gangster crime is mainly aimed at males but at
the same time a female protagonist can intrigue the
female audience. The other types of questions that we
would have on the survey were:
- Favorite genre
- Hobbies
- Gender of a gangster protagonist
- The social networks they use

3. Looking back on the surveys we
conducted for research, it is evident
that the audience feedback we
obtained from these surveys
influenced us greatly.
When asked “What is the first thing
that comes to mind when you think
of a gangster film?” most people
mentioned “mafia”, “mob”, “gang”
(see fig.1) so we made sure to include
a scene where a groupshot of
gangsters aka the yakuza.
The audience expected a male
protagonist (see fig. 2) so we
subverted this expectation by using a
female protagonist which became
our unique selling point. We gave the
audience the unexpected rather than
tradition ideas.

4. Another way we would identify our target audience was we created a demographic
brainstorm. Here this would display what type of things that our target audience
would be interested in. This would help with who is exactly our target audience. This
would later help with how we could appeal our final products to them.

5. Feedback Questions
• Chandler and Celina posted the trailer on
Facebook and asked if people could watch it
and leave a comment on YouTube. We got
more than 15 comments. We also asked
people to watch out trailer and recorded their
reactions live.

7. YouTube comments part 1
• Overall feedback was positive, the comments underlined in
green show positive feedback and the red is
criticisms/improvements. The subtitles worked well and a
person picked out our unique selling point (female lead)
• However one person found that the dialogue seemed a bit
scripted. Perhaps we could have said it with less emphasis.
• We had some issues with the dialogue/diegetic voices
during post-production. When we imported the music,
making sure the dialogue could still be heard was our
biggest challenge because even at the highest volume, the
dialogue was still quiet. To fix this we should have tried
audio software such as Audacity.

9. YouTube comments part 2
One person gave a lot of constructive feedback about the dialogue and
the order of the trailer. They thought that the production company and
distribution logo should have come before the introduction to
reinforce the Yakuza principles. Again, the low volume of the diegetic
dialogue detracted from the impact of what she was saying.
They thought the montage should have been slower, although we
thought that if it was slower it would have lingered too long on the
establishing shot.
A few people noticed that some shots were out of focus but we
purposefully did that especially when it came to the gun pointing as
we wanted the scene to be ambiguous.
They also proposed a punch sound effect in the ending scene of the
trailer to make it more effective.

10. Social media was
one of the ways
to distribute our
film trailer to gain
feedback from
different
audiences.
On the left are the
apps that were
accessible to the
majority of our
target audience
such as
Whatsapp,
Snapchat and
Instagram.

11. One of the people (Aaron) distributed a link to our film trailer to others, meaning that more people
would give feedback on YouTube and that our film was shared around rather than just us distributing.
Aaron passed the trailer onto his friends who are studying media related subjects, they left the
comment on YouTube that gave the constructive feedback and this helped us a lot to find out what
needs improvement on our trailer.
Also, other people gave criticism on the trailer through Snapchat, Richard said he liked the shots and
editing of the trailer, he also liked the bonsai tree ‘tattoo’.

12. Using WhatsApp, we sent the video of our trailer to many of our group chats and also sent it to individual people, we had many
replies from people and their reaction after watching the trailer draft.
One person replied with what he thought was the plot of our trailer, he was not completely right with the narrative, but when he
volunteered to watch the final trailer, he finally understood with the voiceover that was added on.
Also, another person commented about music that we added to our trailer and liked how it fit the trailer, they also understood the
narrative more with the voiceover and how it ‘makes more sense’.

13. Audience Feedback 1 – Trailer Draft

14. For the trailer draft feedback, our audience had guessed
that our genre of our film trailer was action/thriller.
Mainly the fighting scenes would make them think think
this way, as most gangster films rely on shooting with
guns rather than hand to hand combat. What we have
learned from this is that we should have used more
gangster iconography rather than using cultural aspects of
Japanese gangsters.
One person had recognized that it was the gangster crime
genre. Some of the audience were unable to distinguish
whether the film was about Chinese or Japanese mafia.
Perhaps because the montage was filmed in Chinatown.
However when the subtitles came on some people
recognized the Japanese language.

15. Audience Feedback 2 – Final Trailer

16. In both the drafts and the final cut, the most
confusing part of our trailer was the the
flashback scene; using the voiceover improved
the audience’s understanding of the plot.
Another point of improvement is that the
dunking scene, showing one of the enemies on
the hit list being tortured, should have been
extended a bit longer.
Other than that the audience was impressed by
our trailer.