Slides from Andy's briefing to the SMDL participants on how to live tweet. Attendees also heard a talk from Nathalie Walker, CJBS's Head of External Affairs which they live-tweeted using the #CJBSsmdl hashtag.

1. Social Media Driving Licence
Tweet-a-thon!
Andy Priestner
Georgina Cronin
with special guest: Nathalie Walker
Week 4

2. • Understanding why people live-tweet
• Learning how to live-tweet
• Understanding more about hashtags
• Learning more about how to craft tweets
Session objectives

3. Why live-tweet?

4. • Record the event / electronic note-keeping
• Share the event with a wider audience
• Promote the host/conference
• Observe instant response to the content
• Offer your views / demonstrate your understanding
• Gain more followers
• Stop you day-dreaming
Why live-tweet?

5. What are the downsides?

6. • Really tiring
• Miss content
• Only soundbites end up as tweets
• External audience can misunderstand
• Distractions and lure of the backchannel
• Dreadful photos
• Annoying other people at the event
• Annoying your followers
Downsides?

7. Hashtag & Prizes

8. #CJBSsmdl
Prizes:
• Best tweet
• Most RT’d tweet
• Team with the most tweets
Hashtag & Prizes

9. Over to Nathalie

10. How did you
get on?

11. • Blog about your experience of live-tweeting
• Share your blogpost on twitter
• Look back over the tweets and RT or Favourite tweets you like
Prepare for Week 5
• Watch the Week 5 playlist on YouTube: http://bit.ly/week5youtube
• Listen to the Week 5 podcasts on Audioboo: http://bit.ly/week5podcasts
• Read Ange’s Storify on Chris Hope’s research paper: http://bit.ly/storifychope
• Read Georgina’s Storify on the Chinese Dream Forum: http://bit.ly/storifyCDF
Tasks

12. IMAGE CREDITS
Flickr Creative Commons
• Why Live-Tweet?: http://www.flickr.com/photos/linhngan/3101950593/ (inh.ngan)
• What are the downsides?: http://www.flickr.com/photos/joanne_lummy/3736089940/ (joannelummy)
• Hashtag and Prizes: http://www.flickr.com/photos/14296351@N00/9741003119/ (Kejava)
• Over to Nathalie: https://audioboo.fm/boos/939678-nathalie-walker-alumni-relations-fundamentals
(CASE_Europe)
• How did you get on? http://www.flickr.com/photos/thecampbells/5042764163/ (shawncampbell)

13. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License