Contenu connexe Similaire à An Overview of Dow Jones' Use of Semantic Technologies (20) Plus de Christine Connors (8) An Overview of Dow Jones' Use of Semantic Technologies1. An Overview of Semantic Technologies at
Dow Jones
Cambridge Semantic Web Meetup
Christine Connors
Global Director, Semantic Technology Solutions
Dow Jones
October 14, 2008
© Copyright 2008 Dow Jones and Company, Inc.
2. Christine Connors - Who?
B.S. Theatre Arts Management
Survived SABRE
M.S. Library & Information Science
Survived DIALOG
Hated Cataloging & Classification class
Analyst firm --> Dot-Com --> Library --> IT --> Content
Operations/IKM -->Management
“Over” taxonomies at Raytheon, started learning
about semantic web
Prefer the hybrid, practical approach
Need to solve UI/IxD and security/DAM issues
Content not technology
Many hats…
© Copyright 2008 Dow Jones and Company, Inc.
3. The World of News Corporation
© Copyright 2008 Dow Jones and Company, Inc.
4. Dow Jones
Consumer Media Group Enterprise Media Group Local Media Group
Founded: 1882
First year distributed ‘electronically’: 1897
Full-time employees: 7000+
Business & Financial News Staff: 1900
© Copyright 2008 Dow Jones and Company, Inc.
5. Dow Jones Enterprise Media Group
Business & Relationship Intelligence
© Copyright 2008 Dow Jones and Company, Inc.
6. What is the Semantic Web?
A universal medium for exchanging information that can be processed
electronically and still have meaning and relevance
It provides a common, standardized framework that allows data to be
shared and reused across applications, enterprises, and community
boundaries.
Why do we care about it for our solutions?
We need to provide import and export support for the Semantic Web
to enable easier data exchange
Greater interoperability means better standardization and integration
into Web based applications – more customers can use it!
© Copyright 2008 Dow Jones and Company, Inc.
7. Massive amounts of real-time data
On average we code 5 million articles per month
180,000+ articles per day
9000+ images per week
Publications and pictures from more than 159
countries and 350 geographical regions worldwide
5500 journals, 2300 newspapers, 400+ newswires, 300
media transcripts, 15,000 websites, blogs & forums,
2.4M company reports, 1.3M people profiles
8 24x7 coding desks around the globe
Real-time delivery
Scrolling headlines
Tickers
Feeds
Some product’s delivery time is measured in milli-
seconds
© Copyright 2008 Dow Jones and Company, Inc.
8. Information Processing model
Information Sources
Quality
Data Capture Normalization Coding Distribution
Control
© Copyright 2008 Dow Jones and Company, Inc.
9. It’s all about the metadata
Dow Jones Intelligent Indexing™
7 million+ company codes
7 million+ executives
880+ industry codes
355+ region codes
655+ subject codes
22 language codes
© Copyright 2008 Dow Jones and Company, Inc.
10. Why is Vocabulary Management Valuable to your
organization?
Standardize your corporate vocabulary and improve information management.
Adding structure to information assets streamlines product development, regulatory
compliance and risk mitigation
Improve product development with a global business vocabulary that feeds right into
downstream applications such as portals, reporting programs and CRMs
Enable Corporate intranet or portal users to easily and quickly locate relevant
information by leveraging taxonomy to improve productivity
Gain valuable productivity benefits by connecting users and workgroups with the
relevant information they need, when and where they need it
Streamline information access and license pre-built taxonomies that can be easily
integrated into your enterprise search technology to streamline information access
Drive online revenue and increase customer satisfaction by improving how online
customers find your information, products or services by cross-referencing industry
classification codes and brand names
Monetize media content by unifying digital platforms to enable a better search
infrastructure and a competitive advantage in the media marketplace
© Copyright 2008 Dow Jones and Company, Inc.
11. A managed taxonomy using connects information to
build a global semantic network
Employed
By
Manufacturer
Of
Employer
John Of
Manufactured
Widgets
Doe By
Vendor
Located To
In
ABC Corporation
Client
Location Of
Of
PQR Corporation
Client
Of
New York Vendor
To
XYZ Corporation
© Copyright 2008 Dow Jones and Company, Inc.
12. Global Organizations Need Synaptica:
As a centralized repository for multi-lingual semantic management that is:
- Independent from web-portal search and categorization systems
- Scalable; capable of evolving with emerging corporate semantic standards
HTML
Synaptica® CSV
P
e MS Word Portals
Portals
r Categorizers
Multiple users XML
working in
m Centralized
i Z39.5
collaborative and s Taxonomy Portals
Portals
SKOS Search Engines
compartmentalized s Management
i
space o
System RDF
n OWL Portals
Portals
Content Portals
s Web
Services
© Copyright 2008 Dow Jones and Company, Inc.
13. Use Case Example: How a taxonomy will help
your corporate intranet succeed:
Adds structure to a portal/intranet project
– Focuses on user requirements
– Discovers what content is valuable
– Achieves convergence on issues like semantics & terminology
– Manages organizational change
Drives people to the portal/intranet
– Improves user experience and increases usage
Makes information professionals more valuable to the business
– Info pros become information architects
– Enables them to drive actionable information to specific user
environments
© Copyright 2008 Dow Jones and Company, Inc.
14. Save time finding, creating and editing terms
with a new one step process
Synaptica’s new
side by side
relationship editor
makes the creation
and editing of terms
a one step process.
© Copyright 2008 Dow Jones and Company, Inc.
15. Managing and editing vocabulary
hierarchies just got easier
Synaptica drag and
drop hierarchical
relationship editing
provides a simple,
convenient way to
manage vocabulary
hierarchies.
© Copyright 2008 Dow Jones and Company, Inc.
16. Gain quick views of term information right
inside your current window
Term Information
Summary
Window provides
quick views of
term details
© Copyright 2008 Dow Jones and Company, Inc.
17. Leverage Expanded Reporting Functionality for
Easier, More Flexible Information Sharing
In addition to CSV,
HTML and XML
formats, reports may
be created in
Microsoft Word and
Excel.
© Copyright 2008 Dow Jones and Company, Inc.
18. View Comprehensive Executive Profiles
Biographies
Bio Clips
News
Relationships
Affiliation Strength
Web Search
© Copyright 2008 Dow Jones and Company, Inc.
20. Access Dow Jones g2 at the Click of a Button
Single click access to trusted
information in context to the
news article in seconds with
no typing
© Copyright 2008 Dow Jones and Company, Inc.
21. Gain a Strategic Vantage Point
Search Alert Visualization Discovery
© Copyright 2008 Dow Jones and Company, Inc.
23. Create Intelligence with Innovative Tools
Technologies to help people quickly analyze
and understand large volumes of information
Content whenever, wherever, however
Intranets, portals, public Websites, trading
applications, CRM, mobile devices
Design and build custom solutions
© Copyright 2008 Dow Jones and Company, Inc.
25. References
DowJones.com
Fact Sheets
http://www.dowjones.com/Pressroom/FactSheets.htm
DowJones Elementized News Feed
http://www.djnewswires.com/us/djenf.htm
Dow Jones Enterprise Media Group
http://www.dowjones.com/Products_Services/Electroni
cPublishing/EnterpriseMedia.htm
icb Industry Classification Benchmark
http://www.icbenchmark.com/
Outsell. Market Intelligence Service: Market Size,
Share & Forecast Report - Information Industry Market
Size and Share Rankings: Preliminary 2007 Results.
Volume 2, January 10, 2008.
Celent. IT Spending in Financial Services: A Global
Perspective. December 2007.
© Copyright 2008 Dow Jones and Company, Inc.
26. Thank You!
Christine.Connors@dowjones.com
© Copyright 2008 Dow Jones and Company, Inc.