2. Objectives of Workshop
• Building blocks for strategy foundation
• Improve ability to advance broadband
• Basic skills for ongoing tasks
• Leverage the e-book
11. Art of the Possible
• Educate to possibilities
• Relate benefits to their world
• What’s that worth to you?
• Many will sell themselves
12. What You Ask Is Key
• If you have broadband, how can you
help yourself, help others?
• How would broadband change what
you do, how you do it?
• What are impacts of this change?
13. Constituent Data Collection
• More you know, greater the ROI
• Multiple ways to gather
• Ongoing process
• Gather info, increase supporters
14.
15. ID Marketing Partners
• Who can make/save money, operate better
• Who’s dedicated to the public good
• Who has marketing leverage
• Who’s willing to commit
16. Take Me to the Pilot
• You can pilot test anything
• Don’t try to test everything
• Prior previous planning is key
17. Build on Stakeholder Info
• Test assumptions
• Determine depth of support
• Pre-sell broadband
• Ideally – start a movement
18. Pilot Guidelines
• Be clear on goals and needs
• Create an ROI if possible
• Budget high
• Manage expectations
19. Pilot as Marketing Tool
• The pilot project as marketing
foundation
• Make it a big #$%@#! deal
• Roll out the usual suspects
20. Ottumwa Pilot
• Testing biz model, costs, time
• 6 participants
• Mainly fiber, possibly wireless
• Marketing driver of full buildout
