How to do social media by focusing on your target market interest first

1. SOCIAL MEDIA IS A
MARATHON, NOT A
SPRINT!
By Lenny Ayensu-Simmons!

2. SOCIAL MEDIA!
BE READY FOR THE LONG HAUL!

3. SOCIAL MEDIA CAN
D R I V E Y O U R
BUSINESS GOALS!

4. BY APPLYING THE EDH MODEL TO YOUR SOCIAL
BUSINESS GOALS !
FOLLOW THIS MODEL BY SHIFT COMMUNICATION, AND YOUR
SOCIAL MEDIA LIFE WILL BE A WHOLE LOT BETTER.

5. WHEN THE CUSTOMER DECIDES TO BUY, MAKE
SURE YOUR BUSINESS COMES TO MIND FIRST !
CONTINUE TO SHOW UP IN YOUR TARGET FEED WITH CONTENTS THAT LEAVES
AN ETCHED ON THEIR MEMORY AND THEY WILL REMEMBER YOU WHEN THEY
ARE READY TO BUY

6. FIND OUT ABOUT THE CONVERSATIONS AROUND
YOUR BRAND, CUSTOMERS AND COMPETITORS !
FIND
DON’T JUST START TALKING, YOU NEED TO PUT YOUR CONTENT INTO CONTEXT,
AND THAT COMES BY LISTENING AND RESEARCH. USE SOCIAL MEDIA TOOLS
LIKE MELTWATER BUZZ, JUGNOO. TALKWALKER ETC

7. ATTEND TO YOUR CUSTOMERS INTEREST WITH
YOUR CONTENT, AND THEY WILL ALLOW YOU TO
ATTEND TO THEIR NEED WITH YOUR PRODUCT. !
BUILD
WITH A SINGLE TWEET PUT IN CONTEXT, OREO GAINED WHAT
WHAT YOU SEEK “ATTENTION”

8. OWNED MEDIA: LEVERAGE YOUR CHANNELS TO
HOOK YOUR AUDIENCE!
ENGAGE
USE RESPONSIVE AND CLEAN DESIGN, AND CREATE CONTENTS THAT
INSPIRES ON YOUR OWN CHANNELS.

9. PAID MEDIA: LEVERAGE OTHER CHANNELS TO
ATTRACT YOUR TARGET AUDIENCE!
ENGAGE:
USING
MEDIA
FACEBOOK WANTS YOU TO PAY IN ORDER TO REACH MORE PEOPLE, AND THEY
ARE RIGHT. USE OTHER CHANNELS AS WELL.

10. EARNED MEDIA: LEVERAGE YOUR AUDIENCE TO
ATTRACT OTHER AUDIENCE!
CREATE LIQUID CONTENT THAT APPEAL TO YOUR TARGET, ELICITING THE
RESPONSE YOU WANT. “SHARE”
EARN