Design for Sustainability - Past and Future

3. DESIGN FOR SUSTAINABILITY -
PAST AND FUTURE
Moderator : Diana de Graaf | de Graaf & Co.

4. DESIGN FOR SUSTAINABILITY -
PAST AND FUTURE
Ed van Hinte | Ed van Hinte

5. Silver> Great Green Wall of China

6. Club of Rome limits to growth

7. RBF World designer

8. Viktor Papanek pioneer

9. 1994 Strategic organisation

10. Doughnut
Economics
2018 Circles on our minds

11. Two get one free: quantity trap

12. It’s not techno, it’s us

13. 1 Value futures: scenario design

14. Value is: a sense of potential

15. Rule: vehicle lighter than load

16. Rule: no pointless packaging

17. BORING INSPIRATION?
Mark Goedkoop | Pré Sustainability

18. Boring inspiration?
Mark Goedkoop

19. Nothing new?
• The first eco-design conference was in 1990;
Environmental care behind the drawing
board, as it was called
• On the agenda:
– How to assess the impact, including a workshop
with SimaPro
– Eco-labeling
– Design for recycling
– Takeback systems
– Cleaner production
– Drinks!
• Anything new?

20. The designers like big concepts
• C2C and Circular economy
appeal; they embody a
vision; it inspires creativity
• However, some C2C or CE
designs are environmental
disasters
The analyst like data
• Life cycle assessment is as
boring as accountancy: they
tell you that visionary ideas
do not work
• The fact that accountancy
seems boring was not a
good reason to abandon
Two worlds apart

21. We always had a circular economy: it is
designed to spin faster and faster…….
• Economic growth is an accepted goal: 3%
economic growth, means 3% more products and
services
• Growth will increase pollution, unless we
achieve lower load per value
Consumer
IndustryGovernment
Infra structure
Taxes

22. So…… Lower the impact per euro
• An eco-designed
and recycled car
will be cheaper
to drive, hence
more driving
• So we need to
move to product-
service systems
that limit
consumption
1.00E-07
1.00E-06
1.00E-05
1.00E-04
1.00E-03
1.00E-02
1.00E-01
1.00E+00
product
fractionoftotalproblemEU25,logaritmicscale
abiotic depletion
global warming
ozone layer depletion
human toxicity
average ecotoxicity
photochemical oxidation
acidification
eutrophication
aggregated score
Environmentalloadpereuroonalogscale.
Rangofonemillionbetweenworst
andbestproduct

23. Next frontier: Product
Social Metrics Roundtable
All information is available
free of charge at
http://product-social-impact-
assessment.com/

24. Core concepts
24
Performance
indicator examples
Social topic
(examples)
Stakeholder
group
Workers
Health
and
safety
Occupational
health is
monitored
Workers have
access to pers.
Protective
equipment
Forced
labour
If incidents are
found, company
has corrective
action plan

25. How to perform a Product Social Impact Assessment (2)
1 Workers 3 Local communities
1. Health and safety
2. Remuneration
3. Child labour
4. Forced labour
5. Discrimination
6. Freedom of association and coll. bargaining
7. Work-life balance
1.Health and Safety
2.Access to tangible resources
3.Community engagement
4. Employment
2 Users 4 Small-scale entrepreneurs
1. Health
2. Product safety
3. Responsible communication Privacy
4. Inclusiveness
5. Effectiveness and comfort
1. Meeting basic needs
2. Access to services and inputs
3. Women`s empowerment
4. Child labour
5. Health and safety
6. Land rights
7. Trading relationships

26. 28 years of debate… move on
• Combine inspiring concepts with boring metrics
– Think of design strategies; closing loops is just one of them
• Focus on sustainable consumption rather than
sustainable products:
– Understand what limits and what changes consumption
• Product social metrics as the next boring accountancy
framework?

27. 25 YEARS SUSTAINABILITY
Eelco Rietveld | EY

28. Studio Rietveld - 1998
sustainable product design
Formula Zero BV - 2002
Consultancy Agency -
2011
25 YEARS SUSTAINABILITY
Eelco Rietveld
DRIVE -25 October 2018
1994
2012

30. inspired by materials
Refuse
=
RESOURCE
1994

31. Curva by
VISION, CREATE
and
alternate

32. Zero
EMISSION
Racing
2002

33. 2006
PROTOTYPE Formula Zero promotes well-to-wheel
zero emission mobility.

34. Publicity Making Machine on Discovery > 30 M viewers
Printed press >150k editions, internet – 300k visits, FZ community > 5.000 members

35. Impact+ products and services are all
the innovative products and services
that do more than generating a profit.
This includes creating social,
environmental and social-economic,
value on top of sheer profit.
Generate
IMPACT+
2012

36. Emissions
FREE
2014 Launch of Formula E

39. INTEGRATED
profit & loss

40. Soup
FREE2019 The Ocean Clean up

41. Thank you!
MOBILE +31 6 21 25 17 31
EMAIL Eelco.Rietveld@nl.ey.com

42. MAKING (KEEPING) MOBILITY SEXY
Marcel Schreuder | Springtime

44. ZeusRoodrunner

45. Bikedispenser

46. Mobike E-bike

47. Mobike E-bike

48. Free-floating =
onlylove

49. Free-floating =
onlylove
• It’s not just about the product, it’s about solving
the whole customerjourney
• Every city is different: read the city and balance
the service toit
• License to operate: love the city and be loved
• Involve the all stakeholders (not just the users)
• A free-floating service needs structure

50. Mobikedispenser?

51. space from
cars

52. space from
cars

53. space from
cars

54. Gotta love theinnovators!

55. Thanks!

56. DIALOGUE WITH
PUBLIC AND PANEL
Ed van Hinte | Ed van Hinte
Mark Goedkoop | Pré Sustainability
Eelco Rietveld | EY
Marcel Schreuder | Springtime

58. WRAP UP
Diana de Graaf | de Graaf & Co.

59. 16:45
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