1. WHAT COMMUNITY MANAGER ARE YOU?
SHELDON LEVINE, COMMUNITY MANAGER
NOVEMBER 14, 2013

2. WHO I AM
SHELDON
LEVINE
Community Manager
@40deuce
in/40deuce
gplus.to/40deuce
slevine@marketwired.com
2

3. MOVEMBER
You
can
donate
to
my
MOvember
Campaign
at:
mobro.co/sheldon-­‐40deuce
3

4. NOW FOR SOME REAL STUFF…
4

5. WHAT DOES IT
MEAN TO BE A
COMMUNITY
MANAGER?
5

6. 2 WAY S TO F I R S T A P P R O A C H C O M M U N I T I E S
AS YOURSELF ON BEHALF
OF YOUR COMPANY
AS YOUR COMPANY ON BEHALF
OF THE COMPANY
6

7. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
•
Real person behind your logo
7

8. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
•
Real person behind your logo
•
Makes your voice the official
voice of the company
8

9. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
•
Real person behind your logo
•
Makes your voice the official
voice of the company
•
Could make many voices
into one (OR rabbit ears)
9

10. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
•
Real person behind your logo
•
Makes your voice the official
voice of the company
•
Could make many voices
into one (OR rabbit ears)
10

11. COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
•
Real people representing their
company out in the world
11

12. COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
•
Real people representing their
company out in the world
•
Can be done with a special
made account
12

13. COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
•
HOWEVER…
•
There can be a downside to
this approach
13

14. 3 TYPES OF COMMUNITY MANAGERS
PUBLISHER
CUSTOMER SERVICE
FULLY IMMERSED
14

15. PUBLISHERS
•
•
There to share their own information
Usually content producers
>
•
Newspapers, magazines, blogs,
video communities
Stores and deal sites can fall under this
category as well
15

16. PUBLISHERS
•
Done like traditional publishing
>
Toronto Star
>
Mashable
CNN
>
Buzzfeed
>
Etc
>
16

17. PUBLISHERS
•
A new kind of publisher
17

18. PUBLISHERS
•
A new kind of publisher
>
Still pushes out their content
18

19. PUBLISHERS
•
A new kind of publisher
>
Still pushes out their content
>
But also give a bit more
19

20. PUBLISHERS
•
A new kind of publisher
>
Still pushes out their content
>
But also give a bit more
20

21. CUSTOMER SERVICE
•
•
•
There to help and assist
Mainly a reactive only approach
Respond, help, manage when
people are calling out for them
21

22. CUSTOMER SERVICE
22

23. CUSTOMER SERVICE
23

24. FULLY IMMERSED
•
•
•
Constant Interaction
Becomes part of their community’s lives
Usually also incorporates the other two
categories
24

25. FULLY IMMERSED
25

26. FULLY IMMERSED
26

27. FULLY IMMERSED
27

28. FULLY IMMERSED
28

29. FULLY IMMERSED
29

30. HOW I COMMUNITY MANAGE
T h e T h r e e I ’s
30

31. THE THREE I’S
• Inform
31

32. THE THREE I’S
• Inform
• Interact
32

33. THE THREE I’S
• Inform
• Interact
• Integrate
33

34. INFORM
•
Put out content about our company
>
Blogs
>
Reports
Tweets
>
Anything you think your public should know
>
•
•
The more information you give your community the more they get to know you/
your product/ your brand
Share other information
>
Curate content your community is interested in
•
Sharing information doesn’t always need to be about YOU
34

35. INTERACT
•
Talk to people
>
Just talk with your community and/or potential community members
>
Talk about what they’re interested in (not just yourself)
Answer questions
>
Look for opportunities to bring new people into your community
>
•
Remember that your community is made up of real people and want to talk to
you like real people talk
35

36. INTEGRATE
•
Bring your community together
>
Give them somewhere to interact amongst each other
•
•
>
Forum on your site
Facebook page
Do things to bring them together
•
Meet-ups
•
Twitter chats
•
•
Like #SMmeasure (Thursday’s at noon(EST)
It’s not enough to just call them a community. Make them feel like one.
36

37. THANK YOU – ANY QUESTIONS?
SHELDON
LEVINE
Community Manager
@40deuce
in/40deuce
gplus.to/40deuce
slevine@marketwired.com
Mining Social Media | #MiningSocial
37