Search engine marketing (SEM) may sound like a simple concept, but with the ever-evolving world of changing algorithms, enhancing search engine results pages and the increasing focus on local and social results, this world has become increasingly complex for even the most experienced marketers to navigate. Fortunately, there are some simple audits for your SEM plan to find out why your strategy isn't working.

1. Why Your SEM
Strategy Isn’t Working

2. This world has become increasinglycomplex for
even the most experiencedmarketers to navigate.

3. Here are 3 reasons why your current SEM strategy isn’t working…

4. 1| Your Keyword Strategy
Isn’t Good Enough

5. 1. determines user intent
2. attempts to find pages that match
broad topics rather than specificwords.
Google’srecently updatedsearch enginealgorithmnow:
(Forbes)
Marketers need to mix in short-tail& long-tailkeywords to broaden their reach.

6. 2| You’re Relying On the
Same Old Call to Action

7. The best CTAs in the modern marketing climate will be…
(Entrepreneur)
Simple | Personal | Inspiring
Think out of the box and invest in A/B testing
to ensureyou have a strong Call-to-Action.

8. 3| You’re Changing
Too Radically

9. If you’re radicallychanging your strategy every few weeks in responseto
small changeswith Google’salgorithmupdate, you could sabotageyourself.
Instead, stick to establishedSEO practices
and keep your eye on upcomingtrends.

10. Want to learn more?
Check out the full article on our blog at:
http://blog.cmglocalsolutions.com/why-your-sem-strategy-isnt-working