The document discusses the challenges facing marketing leaders, who feel pressure to execute fast changes while delivering profitable results. Many CMOs feel they don't have the right people or feel unready for new technologies. However, one CMO acknowledges that content marketing will have a huge effect and their company needs to stay relevant and engaging. The document suggests that while CMOs feel these pressures, their views on being unprepared may be wrong.

2. Welcome To
San Francisco

9. The true challenge is the pressure of executing fast
and chaotic change while simultaneously delivering
increasingly profitable, data-driven results.

10. marketing leaders
feel the pressure
“on the clock”

11. CMO’s feel
they don’t
have the right
people

12. CMO’s feel
unready for
technology
... and yet...

13. “Content
Marketing will have
huge effect. We
have to figure out
how to stay
relevant and
engaging.”
CMO
Fortune 500 CPG Company

14. They’re not
unaware.
!
!
They’re just
wrong.

17. “You may hate gravity.
But gravity does not care.”
- Clayon Christensen