Mobile application promotion service keyapp.top. Promote your iOS and Android applications to the TOP in search. Buy unlimited keyword installs of your app in more than 200 countries for Android and in 115 countries for iOS. The biggest amount of GEOs and high volumes of available installs among competitors.

1. How to generate more organic
traffic by keyword installs
for a better monetization app in 2023

2. Hello everyone!
My name is Olena Vedmedenko
Sales&Support Team Lead at Keyap
Work in mobile apps keyword promotion

3. App reviews
(app reputation
management)
Free app
analytic tools
7 years of experience
in keywords promotion
Over 43,000
Customers Choose us
Keyword
promotion

4. What will we talk about today?
what organic traffic i
how App Store Optimization (ASO) influences the amount of organic traffic
the application get
how keyword promotion influences the application organic download
which results it is possible to get with keyword promotion

5. Organic traffic is downloads made by users who discovered
the app by themselves
Organic traffic Keyword search traffic Browse traffic
= +

6. Keyword search Browse / Explore

7. Search traffic are downloads that are generated by organic users who find
the app through the search requests while typing them in the search bar
on Google Play or AppStore

8. Non-gamingapplications
traffic
Informationfromhttps://ru.asodesk.com

9. Gameapplicationstraffic
Informationfromhttps://ru.asodesk.com

10. The search results
on Google Play
and AppStore

12. Pros of keywords
cloud optimization
List of keywords for text metadata
Detailed analysis of current app positions
List of indexed keywords
Keywords popularity understanding

13. 11
Keywords cloud optimization
suggestions from store competitors analysis
brainstorm ASO services suggestions

14. Keyword promotion is a process of app
positions increasing in the search list
for a particular search request made
with the help of keyword installs.

15. Stepstodobeforestartingkeywordpromotion
optimizeanapplication,bothtextsandvisuals(ASO
workouttheappratingandreviews(appreputation
workouttheappconversionrate
checkiftheapphasanycrushes

16. Howtochoosekeywordsforpromotion
remember:itispossibletopromotetheappforkeywordsonlyiftheapp
isindexedforthesekeywords(underindexeditismeantthattheapp
canbefoundinthesearchlist
chooseonlyrelevantkeywordsforpromotion(irrelevantkeywordsmay
bringnoorganictrafficeveniftheyhavehighpopularityscore
mixkeywordsofdifferentpopularityinpromotioncampaigns(topranks
foralotofrequestswillhelptoattractmoreorganicusers)

17. Promotion strategies to use
Lower, start with 5-10
At least 5-7 days
Google Play
In groups
At least in 3-4 days after campaign
Higher
Amount of installs
Length of campaign
How to promote keywords
Results
Importance of app metrics
Higher, start with 40-50
1-2 days
AppStore
Possible by one keyword
In 1-2 days after campaign
Lower

18. Let’s check some examples!

19. “car simulator” TOP 3, Great Britain
Google Play
3
35

20. “2048 online” TOP 1, Germany
Google Play
1
88

21. “mathe spiele” TOP 1, Austria
Google Play
1
8

22. “gry matematyczne” TOP 1, Poland
11
1
AppStore

23. “quiz games” TOP 1, the USA
1
181
AppStore

24. “shark simulator” TOP 1, Great Britain
1
32
AppStore

25. The success
of keyword promotion
depends on
App Store Optimization
Choosing of the keywords
App reputation
Choosing of the right strategy
App metrics

26. Thank you!
If you have some more questions, contact me
Telegram: @Elena_keyapp