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Industrat - Sunflower Industry Performance

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Chandra M. Verma
Chandra M. Verma
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Firm: Sunflower Industry: Flower It blooms & withers… but passes a legacy Ashish Aparup Chandra Sivaram
Where did we start? Portfolio Brand Base cost ($) Tech Mkt share ($ terms) Actual Cost ($) Gross Contribution KENT 297 1 4.80% 322 5787 KEPI 356 1 6.40% 367 3779 KEEP 380 1 7.50% 407 4131 KELY 273 3 5.40% 315 5999
The First Step… plan for future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where did it take us? ,[object Object],[object Object],[object Object],[object Object]
Period of Research in Lomex technology Collaboration with Firm 1 for Technology-2 Downturn in Korex Launch the Lomex technology Products Rejuvenate Korex Lomex made us market Leaders again!!!
What will our successors takeover? Portfolio Strategically positioned products in East & Centre and consumer products Product Base Cost Price KENT 350 580 KEPI 308 580 KELY 292 620 KEPP 216 480 KESG 308 500 KEAS 467 700 LEAP 153 600 LECM 142 550 LESG 128 400 NMC (Estimated) 18000 Stock Price (Estimated) 34 Budget (Estimated) 7800 Sales Force 56 Technical Force 25
How we functioned as an organization… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning from decisions
Learning by doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Market Research Report did we find most useful and why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Industrat - Sunflower Industry Performance

  • 1. Firm: Sunflower Industry: Flower It blooms & withers… but passes a legacy Ashish Aparup Chandra Sivaram
  • 2. Where did we start? Portfolio Brand Base cost ($) Tech Mkt share ($ terms) Actual Cost ($) Gross Contribution KENT 297 1 4.80% 322 5787 KEPI 356 1 6.40% 367 3779 KEEP 380 1 7.50% 407 4131 KELY 273 3 5.40% 315 5999
  • 3.
  • 4.
  • 5. Period of Research in Lomex technology Collaboration with Firm 1 for Technology-2 Downturn in Korex Launch the Lomex technology Products Rejuvenate Korex Lomex made us market Leaders again!!!
  • 6. What will our successors takeover? Portfolio Strategically positioned products in East & Centre and consumer products Product Base Cost Price KENT 350 580 KEPI 308 580 KELY 292 620 KEPP 216 480 KESG 308 500 KEAS 467 700 LEAP 153 600 LECM 142 550 LESG 128 400 NMC (Estimated) 18000 Stock Price (Estimated) 34 Budget (Estimated) 7800 Sales Force 56 Technical Force 25
  • 7.
  • 9.
  • 10.
  • 11.  

Notes de l'éditeur

  1. We targeted the East and Central Region more due to higher relative growth rate aspects.
  2. unit cost will be much higher if you produce lesser units Be quick to determine the potential for a new product in new market (here Lomex), if launched properly can yield high returns (Say focus more on production manager is product is in testing or supplementary phase) Continuous R&D is an indicator of a healthy company