An overview of current and past examples of poor student athlete behavior and coach\'s salaries. Includes commerical, socio-cultural, and ethical implications, as well as recommendations to the sports, entertainment, and event industries.

1. Rising Issues in D I College Athletics Colleen Marasco, Jasmine Bartee, Steve Scinto, Daquan Hardy, Ralph Joseph, Dwayne Daley

2. Overview & Background NCAA Division I: Highest level of collegiate competition (I, II, III) Divisions I and II offer athletic scholarships Very detailed rules set forth by NCAA (recruiting, player & coach behavior, betting, academic standing etc.) Strict consequences depending on the severity of any rule violation Ex) Duke, UCONN, Notre Dame

4. Being in the spotlight adds intense pressure to win

5. Coaches are often paid higher salaries than University presidents or top professors (+victory bonuses!)

8. Star player Derrick Rose fraudulently took the SAT’s in 2007, making him academically ineligible for the 07-08 season

10. Basketball team scratches the 38 victories, returns their Final Four trophy, adjusts player’s/coach’s statistics and team banners

11. If Memphis does not get their appeal, the University could recall Coach Calipari’s bonus money

13. Most of these coaches also have incentive based bonus opportunity contracts. For example if they win certain games, tournaments, etc. they’ll get x amount of dollars.

15. The issue here is that the NCAA will shut down a program and strip a kid of his eligibility if he’s even rumored to be involved in illegal activities

16. There are players walking around who can barely afford to live on campus while at the same time generating millions of dollars for their school.

18. The lowest paid coach is making $600,000 a year

20. First conference title & NCAA tournament appearance in 08-09 season

21. Attitudes, theft, harassment, assault, drug possession

24. Athletic department placed on probation ending in 2010

25. Football team’s allowed practice time reduced and lost 14 grants

26. Baseball, track, bowling, basketball, softball, volleyball, swimming all lose 2 or 3 grants

27. Replaced NCAA compliance director, added 4 athletic advisors

29. Socio-cultural Many players come from a hard way of life to begin with They don’t change their ways just because they’re at a top school, then they misbehave and get caught Players begin to put themselves above the law if they know coaches will turn a blind eye

31. Specific procedures for reprimanding on each level

32. Universities: Loss of scholarships, forfeiting wins and/or titles, suspension from league play

33. Coaches: Fired, forced to resign, tarnished name making it hard to find another coaching position

34. Players: Suspension from team, loss of scholarships both academic and athletic, tarnished name

36. Universities bring in top level recruits to promote the team

37. This promotes the home events to fill the stadiums and arenas

38. Generates a lot of revenue for the school by bringing in a bigger fan base outside the student body

39. Also brings more prospective students

41. Environmental Consequences for violations could include cleaning up the community NCCA uses excess gas when traveling to universities to perform audits and compliance meetings Money can be used to help the school “go green” Money can also be used to update technology within schools and living conditions on campus

42. Big List Sales & Marketing Team apparel sales decline Team apparel sponsorships (U. of Oregon) Ticket sales decline F&B decline as well Becomes hard to market the sports when people view them as corrupt NCAA’s commercials during championship times usually promote student-athletes academically and in their future careers

44. Enhances presence of authority to prevent issues

45. To Universities: Do thorough check ups on each team