COMIT/Fiatech Conference 2015, Hallam, London Sanjeev Kapoor, Senior Project Manager, Emerging Technologies, Ford Motor Company Note: This presentation is an amalgam of the two presentations in the agenda. • Introduction to Manufacturing Automation, Digital Factory and Industry • Smarter, safer robots bringing automation in manufacturing industry • The Digital Factory Lifecycle and Case Studies • How Digital Factory has positively impacted manufacturers enabling them to produce Faster, Cheaper and Better Products • Difference between “looking digital and being digital” • The DNA of a Digital Enterprise & how Digital Factory is enabling Digital Industry What is SMAC (Social, Mobile, Analytics and Cloud)? • Key Trends in Social, Mobile, Analytics and Cloud Technologies • How SMAC Technologies collectively can digitally transform your organization? • Case Studies – How organizations across industries are leveraging SMAC Technologies for innovation and business growth? • Future of SMAC Technologies

1. Title of Presentation
Presenter Name
Organization Name
Date
SMAC: The New Enterprise Technology Model
Sanjeev Kapoor
University of Michigan/Ford Motor Company

2. SMAC: The New Enterprise
Technology Model
Sanjeev Kapoor

3. Presentation Flow
What is SMAC?
SMAC Trends and Opportunities
Digital Transformation
Digital Factory
Industry 4.0
Contact & More Information

4. SMAC
• Social Networking brings customer together to
share data about products/services.
• Mobile brings those data insights to life by
delivering personalized products/services into
customer’s environment.
• Analytic bring this social data in cloud to life by
analyzing & correlating it to develop insights into
customer behavior about product/services.
• Cloud platforms provides backbone to required
elasticity & scalability of customer’s social data
about products/services.

5. SMAC – Evolving Business Models

6. Global Digital World Snapshot in Jan 2015
• Worldwide social media users exceeded
2 billion
• Worldwide penetration of mobile phones
passed 50%
• The number of global internet users
passed 3 billion
• The number of active mobile connections
surpassed the total world population

7. Internet user growth: +21%
Social media user growth: +12%
Mobile user growth: +5%
Mobile social media user growth: +23%
Year-on-Year Growth in Digital World

8. Active Users By Social Platform
• Facebook dominating the global
landscape, accounting for 1.37 billion
users
• World’s favorite social platform added
180 million new users over the past 12
months, up 13.7% year-on-year
• Adding about half a million new users
every day, or almost 6 new users every
second

9. Global Social Business Revenue Growth

10. Global Mobile Devices Growth

11. Global Smartphone Market Growth

12. Questions
Enabler
s
Outcomes
What happened?
What is happening?
Business reporting
Dashboards
Scorecards
Data warehousing
Well defined business
problems and opportunities
What will happen?
Why will it happen?
Data mining
Text mining
Web/media mining
Forecasting
Accurate projections of the
future states and conditions
What should I do?
Why should I do it?
Optimization
Simulation
Decision making
Expert systems
Optimized business decisions
and transactions
DESCRIPTIVE PREDICTIVE PRESCRIPTIVE
Analytics

13. Source: Qmee
What Happens in an Internet Minute?
From the dawn of
civilization until 2003,
humankind
generated five
Exabyte of data.
Now we produce
five Exabyte every
two days…and the
pace is
accelerating.
Eric Schmidt,
Chairman, Google

14. DATA ANALYTICS INSIGHTS ACTIONS
Understanding
relations
Tools: charts and
graphs
Example: statistical
analysis for
financial insights
Understanding
patterns
Tools: clustering
algorithms and
pattern recognition
Example: data
mining can show
failure trends
Understanding
principles
Tools: simulations
and behavioral
modeling
Example: simulate
effects of machine
failure on plant
operation
COMPETITIVE
ADVANTAGE
Use Data for Insightful Actions

15. 4x
An
Analytics
Leader is
9x
8.5x
10x
More Likely
than an
Analytics
Laggard
Capture
Information
Aggregate
Information
Analyze
Information
Disseminate
Information and Insights
Competitive
Advantage
Within the
Industry
• Best-in-class analytics capabilities are a competitive differentiator
• Data driven and evidence based approaches towards planning & business
optimization are more effective, minimizing surprises
• Analytics unearths new information and new insights that lead to more informed
strategic planning
• New technologies are making previously hard to achieve analytics much easier
Analytics – A competitive differentiator

16. Cloud Computing Market Growth
Cloud computing market is growing at
a CAGR of 22.8% from 2014 to 2018,
will reach $127.5B by 2018

17. Cost-driven to customer-centric mindset

18. Cloud Market Growth By Cloud Service Type
Compelling
Image Here
• SaaS is expected to be the fastest-
growing cloud service through 2018
growing at a CAGR (compound
annual growth rate) of 33%
• Overall cloud market is expected to
grow at a CAGR of 24%

19. SMAC

20. Digital Transformation
• The biggest value is in integrating all 4 -
Social, Mobile, Analytics and Clouds
technologies.
• Multiple transformational projects
implementing these emerging technologies
are executed simultaneously to develop
better products/processes/services to
ensure better long term strategic goals
• You miss these when you focus one at a
time and also slow down the digital journey

21. Bimodal IT offers stability… and agility
Bimodal IT refers to having two modes
of IT, each designed to develop and
deliver information- and technology-
intensive services in its own way
Mode 1: Traditional, emphasizing
scalability, efficiency, safety and
accuracy
Mode 2: Nonlinear, emphasizing
agility and speed
Bimodal IT

22. Inventory Dashboard Project
Developed Inventory Management Dashboard
(Mobile) for senior executives of a global
retailer to display and why how much they are
selling (Analysis) specific items based on
customers’ feedback (Social) using Hadoop
ecosystem on Cloud.

23. Challenges of Adoption of Digital Transformation

24. Journey from Industry 1.0 to Industry 4.0
Industry 1.0
Cottage
Industry
Industry 2.0
Mass
Production &
Productivity
Industry 3.0
Digital Factory
Industry 4.0
Smart
Manufacturing
1785 1870 2000 2012
Based on the introduction
Of mechanical production
Equipment driven by
Water and steam power
Based on mass production
achieved by division of
labor concept and the use
of electrical energy
Based on the use of
Electronics and IT to
Further automate
production
Based on the use of
Cyber-physical systems

25. Manufacturing Automation
• 1.1 million working robots in the world.
• About 80% of car manufacturing work is
now done by machine
• Baxter - a new generation of smarter,
more adaptive industrial robots
• Very safe, adaptable, easy to program
with sophisticated computer vision
software

26. Quick, flexible, managed and
intelligent integration of
information
Real-time linking with shopfloor
data
Highly modular event-driven
architecture
Digital Factory domain covers the digitalization of the
product along the manufacturing chain, from the design
phase to the production of goods, in order to optimize the life
cycle management.
Digital Factory

27. Digitize your processes
CAAD
CAD
CADD
CAE
CAM
CAPP
CAQ
CAR
CAS
CASE
CFD
CIM
EDA
FEA
KBE
MPM
MPP
PDM
PLM
T
e
c
h
n
o
l
o
g
i
e
s
+

28. Industry 4.0
Industry 4.0 targets development of an
intelligent factory applying cyber-
physical systems (CPS) and Internet of
Things (IoT) to reach high adaptability
and efficiency in resource, time and
energy usage.
Cyber physical systems should be
understood as a combination of
communications, IT, data and physical
elements
Source: http://dtpoland.com/

29. Digital Compass
• Which technologies would deliver the biggest
return on investment for a company, given its
unique circumstances?
• Which data would be most beneficial?
• Which data leakages are causing the most
pain?
• Digital compass consists of eight basic value
drivers and 26 practical Industry 4.0 levers.
• Cross-functional discussions that will help
companies find the levers that are best suited
to solve their particular problems.

30. Thank You… Are There Any Questions?
Name: Sanjeev Kapoor
Title: Senior Project Manager
Company: University of Michigan/
Ford Motor Company
Email: skkapoor@umich.edu
Links
Etc.
Photo
SMAC: The New Enterprise
Technology Model

31. Speaker Guidelines
• Your presentation should be like TED talks: inspiring, forward looking and
thought provoking.
• Presentations should be approx. 20 min to allow time for questions.
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to keep presentations moving with good pace and resulting interest.
• The Conference attendees will expect us to stay to our agenda times.
• Use images as much as possible to convey messages along with key points
• Bullet points should be highlights with a few key words and act as a reminder for
what you would like to say
• Avoid using complex images or text, refrain from using acronyms or jargon
terminology that is not widely used in the industry or explain terms when used.
• Focus on key messages. Highlight recommendations, benefits and value.
Minimize description of features and background information.

32. Speaker Guidelines Cont’d.…
• The presentation slides are in 16:9 format. You may need to revise some
slides if importing from 4:3 format
• Do not directly market your company, instead describe the service, process,
system or features of the recommendations
• Provide follow up information such as links and other references
• We will schedule a virtual rehearsal with you to provide you an opportunity to
walk through your presentation with feedback on messages and time.
• Final Presentation must be Pre-Submitted to allow time to dry run and so we
can go through the presentation smoothly at the Conference without the
interruption of loading presentations between speakers
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33. Speaker’s Tips…
Some tips we have gathered from speakers that received highly effective ratings
from meeting participants:
• Create Anticipation with your initial take away and then describe how that is
fulfilled in your presentation
• Share Progressive, forward looking Observations & Opinions, Then Back Up
With Evidence
• Share the Best Ideas related to your topic from Around the Web
• Include Exclusively Actionable Advice, TED talks are almost entirely built on
non-actionable stuff, good format but make advice actionable
• More Slides Faster is better than Fewer Slides Slower - simplify the message
on each slide, and go through at a good pace to keep audience interest