Strategies for Managing Human Centered Design Projects 

1. DESIRABLE
POSSIBLE VIABLE
What is desirable from a user
perspective?
What is possible from a
technology and legal
perspective?
What is viable from an
organisational
perspective?
Taking a design-led approach prioritizes three
key things:
1. Ensures a desirable experience;
2. Optimizes operational efficiency; and
3. Maximizes operational effectiveness.
Why we applied Design?

2. Care Community Hub
Innovative solution to address
barriers in health worker
motivation
Provides knowledge, learning,
motivation and communication
tools through mobile technology

3. Social Connectivity
Family
Colleagues
Environment (e.g., religion, personal
relationships)
Professional Connectivity
• Career development
• Environment (e.g.,
accommodations, security, pay
disbursement, working conditions)
Intent and
Plan
Research
and
insights
Ideas and
prototypes
Formulate
and
Evaluate ImplementedChange
Initiate
1 2 3 4
Learning
Center
Point-of-
Care
Center
Achievement
Center
Staying
Well
Center
Planning
Center
Supervisor
Dashboard

4. How Did We Get Here?
D i s p i r i t e d R e s i l i e n t
P u r p o s e -
d r i v e n
P a y c h e c k -
d r i v e n
M A R Y
Nurses user group
For this user group we identified three key
dominant user profiles.
N A A N A
M I C H A E L
N
P e r s o n a s
Project initiation
1:1 Interview
Intent statement Business
modeling
Context mapping Specifying
requirements
Scenario planning Usability testing
insights
Strategy
development
Process mapping
Efficiency review System
re/modeling
Personas User research
Evaluate
Build and test
Journey mapping
Ideation Visual design
PrototypingCollaborative
workshop
facilitation
Information
design
Capability
building
Managing change Managing risk
Blueprinting
documentation
Success
assessment
Release plan
& resourcing

5. Community Benefits Health
is testing a community
incentive model to improve
MNCH outcomes
in Ghana
U

6. to assess how well the CBH activities adhered to the original
design of the project during implementation (fidelity) including
the level of activities delivered and participation (dose delivered
and received/reach), the level of satisfaction among
participants, the methods of participant recruitment, and
quality of program management.
to examine the proposed change pathways in the theory of
change to document the emergence of preconditions,
intermediate and direct outcomes, explore the underlying drivers
of change, and assess the integrity of the project design
to examine the role of contextual factors on CBH intervention.
to provide data during the course of implementation to
facilitate real-time, or close to real-time, feedback to program
staff thus facilitating a continuous learning process and
program adaptation
Process
Documentation
allows us to apply
design principles
when doing period
intensive user level
research on the
overall
implementation of
the program.