2016 Digital CPA Update
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CPA.com CEO, Erik Asgeirsson, will provide his annual update on the state of today’s digital firm. Specifically, Asgeirsson will share his perspective on what firms need to do in order to remain relevant in the coming year. He will also provide insight on the key innovations he sees occurring across the different practice areas from new business models, to advances in regulation, to growth strategies driving success. Aligning with this year’s conference theme, Asgeirsson will also introduce ways that firms can truly take the lead while transforming into a Digital CPA.
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2016 Digital CPA Update
- 1. Digital CPA Update ERIK ASGEIRSSON President and CEO of CPA.com
- 2. Thank You Exiting Members Jen Wilson ConvergenceCoaching, LLC Serving since 2012 Maribel Torres-Pinero CPA Lumix CPA’s & Advisors Serving since 2014 Matthew Talley Group 11 Advisors Serving since 2014 Tim Shortsleeve CPA TYS, LLP Serving since 2014 Jim Bourke CPA Withum+ Serving since 2012
- 3. Kevin Stephens CPA Hinton Burdick Serving since 2014 Thank You To Our Chairman
- 4. Innovative Practitioners of the Year 2016 Rachael Higginbotham Marketing Manager Postlethwaite & Netterville Caitlin Lacher Senior Marketing Coordinator Postlethwaite & Netterville
- 5. Move to Relevancy has Never Been More Critical
- 6. Entering the Digital Business Phase 2000 2005 2015 2020 Autonomous Business People Business Things, Smart Machines Digital Business People Business Things Digital Marketing People Business E-Business Business Web People Business competition has been marked by technology phases. DIGITAL BUSINESS: The creation of new business designs reached by blurring the digital and physical worlds.Source: Gartner
- 7. Source: Gartner (2016) Hype Cycle for Emerging Technologies, 2016 Blockchain, Cognitive Expert Advisors, and Machine Learning At Peak of Inflated Expectations
- 9. Tax WORKFLOW ADVISORY FINANCIAL PLANNING Advisory VIRTUAL CFO REAL TIME REPORTING BUDGETING/FORECASTING Audit ELECTRONIC CONFIRMATIONS FIN STAT CLEARINGHOUSE AUDIT SOFTWARE Accounting VIRTUAL CONTROLLER CLOUD ACCOUNTING BILL MANAGEMENT FIRM TRAINING IMPLEMENTATION CONSULTING LMS PLATFORM BEST PRACTICES CASE STUDIES WHITEPAPERS COMMUNITY Supporting The Core Pillars Of The CPA Firm
- 11. Data Extraction Automation Analytics Data Standards Continuous Audit New Audit Services Evolution of Financial Statement Audit SEC EDGAR RIVIO Clearinghouse USERS (Investors, Banks, Private Equity, etc) Public Company Audit Private Company Audit New Services: Business Analytics & Insights We are at an critical inflection point for profession around audit process and tools
- 12. • Auditing is a manual form completion process • Planning forms are over 120 pages and can take over 25 hours to complete • Efficiency is defined as “rolling” the forms forward How Audit Works Today
- 13. Phases of the Audit Where Firms Believe Technology Can Have Greatest Impact TOP TWO AREAS IN EACH PHASE Percent Hours/Phase 15% 57% 14% 14% Planning Fieldwork Wrap Up Reporting
- 14. Dynamic Audit Solution Methodology Risk Dashboard Transactional Data Client Big Data Structured and Unstructured External Data Industry data, adverse news feeds, external client information Dynamic Audit Solution at Work EXAMPLE 1 1) Automates “smart” grouping of trial balance accounts for financial statement 2) Eliminates lead sheets with “Ledger Account Window” 3) Reveals all account transactional detail in the “Transactional Detail Window” 4) Among other things, pulls industry and company information from external sources to populate risk assessment dashboard Grouped Cash Ledger Accounts Window
- 15. Dynamic Audit Solution at Work Trial Balance Transactional Data Dynamic Audit Solution Methodology Client Big Data Unstructured Data Leases Financial Statements Lease Dashboard Client Big Data Structured and Unstructured EXAMPLE 2 Manual Process: Approximately 3 Hours Dynamic Integrated Process: Less Than 30 Minutes You might be interested in RESEARCH AND LEARNING. Click for Research Learning
- 16. REPOSITORY OF INTELLIGENT VALIDATED INPUTS & OUTPUTS Clearinghouse CPA firm validationCPA firm Financial statements Other financial Documents Financial document repository Clients Private businesses 3rd party recipients Banks Investors Other users
- 17. Addressing the Marketplace Need for a Private Company Clearinghouse CPA Firm Validation Source Confirmation & Document Authentication Reduced Risk & Liability Exposure Control Over Distribution & User Notification Document Requests & Tracking
- 19. US Individual Tax Return Market* Category Market Share Total Returns Five Year Trend Average Price Total Market Value Comments Manual 3% 5M -9% N/A N/A Steady decline over past decade DIY So#ware (TurboTax, etc.) 40% 60M 5% $0-100 $2 B Growth driven mainly by gaining share from manual and storefront categories Storefront (H&R Block, etc.) 11% 16M -4% $100-200 $3.5 B Majority of their clients make less than $50k a year. EITC key driver. Non CPA Prepared 36% 54M 0-1% $100-300 $6.5 B Non complex returns losing share. New CPA compe4tors emerging CPA Prepared 10% 15M 0-1% $300 – 800 $11 B Fundamentals solid. CPA firms primarily support upper 10% of US Market. US Return Market 100% 151M 1-2% $150 $23 B *2015-2016 Data from Intuit, H&R Block, IBIS, & IRSPrepared Returns: 57% , Software/Manual: 43%
- 20. Brokerage Accounts Client CPA Firm Aggregated Digital Dashboard Expense Mgt Online Banking Lending Tax Return 401k, 529 Client Document Vault Complete System of Record (tax returns, statements, insurance, key records) InsuranceFamily Accts & Planning Financial Aggregator Platform
- 21. Value Proposition Value Automa&on Today Tomorrow Trusted Advisor Trusted Advisor Growth Specialization Business & Individual Insights Software will win at low end Higher Margin & Value Low margin/fee pressures Automa4on Of Services Transac4onal Decline Transac4onal Tax & Bookkeeping 2016: H&R Block Exits Small Business Advisory Services
- 22. How the Stock Market Sees Value Transaction services (H&R Block) down by 35% while software services (Intuit) and advisory services (Accenture) up by 12-17% HRB INTU ACN
- 24. Professionalization of Client Accounting Services Firm Strategy Market Demands Training & Certificate Growth of Practice Standards SSARS 21 Media Coverage Adoption Curve CAS is now a core practice area for firms
- 25. Deloitte 2016 Global Outsourcing Survey: Key Findings No Longer Viewed as Just Cost Arbitrage • Solves capacity issues • Creates scalability • Provides access to intellectual capital Creates New Opportuni&es for Service Providers and Clients • Improves quality • Improves user experience • Captures and enables innova4on Cloud Technology Can Be Used to Transform Processes • Accelerate speed to value • Reduces implementa4on 4mes • Improves func4onality
- 26. 2016 MAP Survey Now Includes CAS Cloud adoption grew by 17% (to 56%) CAS Now Key Component of Survey o Nearly 10% of firm revenue come from Client Accounting Services o Higher growth in large firm segment
- 27. A Growing Number of Firms Have Formalized CAS Practice
- 28. Building Blocks of Strategic Advisory Services Strategic Value Transactional, Compliance Automated Processes and Workflows Business insights and Strategic Advisory Human Capital Management Sales and Use Tax Budgeting & Forecasting Tax & Financial Planning CFO Services Strategic Planning Bill Management Expense Management Cash Flow Management Financial Dashboards Account Reconciliations Payroll Write-up Financial Preparation Income Tax Compliance
- 29. Expansion of CAS Ecosystem Pre-Accounting GROWING FOCUS Real time inputs outside of finance (expenses, transactions, etc.) Accounting IN PLACE Cloud Accounting (G/L, Payables, Payroll, etc.) Post-Accounting GROWING FOCUS Business Intelligence (Budgeting & Forecasting, Planning, KPI Dashboards, etc.)
- 31. Standards – SSARS21 Implementation Look Back On Year Of Implementation • Focus has been on education of standard, branding option, client roll-out, etc. • Lots of Questions & Internal Firm Debate • Firm Branding • Connection between client accounting and quality control of firm • Additional reviews and potential cost “
- 33. Client Accounting Advisory Certificate Available in January Digital Badge
- 34. Getting Certified In Client Accounting Advisory Services Defining CAAS Client Interaction Technology Roadmap Client Assessment Guidance On-Boarding Workflow Design KPIs
- 36. Education Through Case Studies & Best Practices
- 37. Building a Community for YOU and with YOU