The document describes an upcoming webinar series with panels on digital marketing challenges brands will face in 2023. The first day will address preparing for next year, diversifying online presence, and using data amid signal loss. The second day covers social media performance with changing content, reaching new customers, and maximizing budget ROI. A Q&A session with marketing experts will discuss the biggest challenges being inflation and consumer preference shifts, as well as building omni-channel brand awareness. Attendees are encouraged to submit questions and stay updated on future content.

1. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET

2. How Do I
Prepare For
What’s Next in
2023?

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
on Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
MEGHAN CROWLEY
Director, Client Strategy
ERIN THOENSEN
Vice President, General
Manager Baby + Home

7. Baby Layette Baby Personal Care Skincare & Color Supplements Household Wellness
Mama Care
Inspiring you to love living consciously
PURPOSE
Driven values impact
community
CLEAN
Safe for you and the
planet
EFFECTIVE
Award-winning
products that work
SUSTAINABLE
Refill, reuse, recycle,
reimagine
EMPOWERING
Latinx, female founder
WE MAKE CLEAN, SUSTAINABLE, WELL-DESIGNED PRODUCTS THAT WORK
Diapers & Wipes

8. Agenda
● Panel Discussion
● Our Panel Answers Your Most Pressing
Questions
8

9. What is your biggest challenge
right now in preparing for 2023?
● Consumer need for on-demand shopping
● People not shopping in stores
● Brand recognition
● Inflation and economic uncertainty
POLL

10. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I prepare for what’s next in 2023?
What is the
biggest
challenge in
the space
right now?

11. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I prepare for what’s next in 2023?
What is the
biggest
challenge in
the space
right now?

12. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How do I prepare for what’s next in 2023?
What is the
biggest
challenge in
the space
right now?

13. Key Takeaways
1. Strategy is critical. But it’s got to be dynamic
and flexible to account for constantly changing
the market, media and consumer behavior.
2. Customer preference and sentiment has
continued to shift as prices and economic
uncertainty rise – your brand’s got to meet
customers where they are and adapt media
strategies to reflect these changes.
3. Going into 2023, everyone is tightening their
purse strings, so building brand awareness
across omni-channel is key to get out ahead of
the competition.

14. Schedule Your
Consultation
with a Digital
Marketing Expert

15. Q&A
MEGHAN CROWLEY
Director, Client Strategy
ERIN THOENSEN
Vice President, General
Manager Baby + Home

16. 16
Stay informed
on the future of
digital marketing
Visit our content hub ➜

17. Thank you!

18. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET

19. T R I V I A T I M E
What percentage of shoppers surveyed
said they would spend more than $250 on
gifts this holiday season?
Q U E S T I O N :
P R I Z E :
$100 Gift Card to The Honest Company