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2019 Amazon Sales &
Advertising Acceleration
Round-Table
Today’s Logistics
● Session recording and slides will be sent
● Submit questions to our panelists
● Join in on our poll questions throughout
Analicia Santaella
Partner Marketing Coordinator
Today’s Agenda
● Amazon Updates All Advertisers Must Adapt to
● Expected Changes in Amazon Advertising to Anticipate
● Securing Your Brand with Increased Competition
● Building Brand Equity
● Adapting to Your Customer
● Reviewing Successful Strategies & Trends
Overview
Founded in 2007
Google Premier Partner
600+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
Stuart Dooley
Sr. Marketplace
Channel Analyst
Today’s Moderator
Numerator, formerly Market Track and InfoScout,
brings together omnichannel marketing,
merchandising, and sales data to make pursuing
new possibilities simple.
We offer the most complete view of the
omnichannel marketplace, with the fastest
intelligence available.
Brad Bane
Executive Vice
President of Marketing
Today’s Panelist
Courtney Manuel
Marketing Manager, eTail
Strategy & Development
Today’s Panelist
Daquent (DQ) Robinson
Director of Sales, eTail
Today’s Panelist
What is your Amazon Selling Platform?
● Seller Central
● Vendor Central
● Both Seller & Vendor Central
● I am not yet selling on Amazon
Poll Question for Audience
Amazon Updates
What has been the most impactful Amazon
Advertising change from this past year to your
brand’s advertising strategy?
Question for Panelists
What was the most surprising trend that boosted
your brand’s profit in 2018?
Question for Panelists
Did you increase your Amazon
advertising budgets in 2019?
● Yes, by 0-25%
● Yes, by 25-50%
● Yes, over 50%
● No
Poll Question for Audience
Securing Your Brand
What new strategies are you implementing to acquire
net new customers?
Question for Panelists
Are there specific ways you are strengthening your
brand equity on Amazon?
Question for Panelists
How is your brand adapting to being everywhere
your customer is?
Question for Panelists
How is your brand adapting on Amazon to ensure
customer retention and brand loyalty?
Question for Panelists
Changes to Anticipate
What changes do you hope to
see from Amazon in 2019?
● Metrics of advertising success
● Advertising placements
● Targeting options
● Buyer insights
Poll Question for Audience
Any predictions on what new changes brands can
expect from Amazon Marketplace / Amazon
Advertising in 2019?
Question for Panelists
In closing, if there’s one key takeaway and/or piece of
advice from today’s session, what would you
recommend our audience to focus on?
Question for Panelists
SMALL TEXT
STACK TEXT ROW 1
STACK TEXT ROW 2
Would you like
to continue the
conversation?
2019 Amazon Sales &
Advertising Acceleration
Round-Table

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2019 Amazon Sales & Advertising Acceleration Round-Table

  • 1. 2019 Amazon Sales & Advertising Acceleration Round-Table
  • 2. Today’s Logistics ● Session recording and slides will be sent ● Submit questions to our panelists ● Join in on our poll questions throughout Analicia Santaella Partner Marketing Coordinator
  • 3. Today’s Agenda ● Amazon Updates All Advertisers Must Adapt to ● Expected Changes in Amazon Advertising to Anticipate ● Securing Your Brand with Increased Competition ● Building Brand Equity ● Adapting to Your Customer ● Reviewing Successful Strategies & Trends
  • 4. Overview Founded in 2007 Google Premier Partner 600+ Active Retail Clients Top 50 Fastest Growing Company San Diego Solutions Retail-focused PPC & Shopping Amazon Sales Acceleration Facebook Performance Marketing Creative Services Stuart Dooley Sr. Marketplace Channel Analyst Today’s Moderator
  • 5. Numerator, formerly Market Track and InfoScout, brings together omnichannel marketing, merchandising, and sales data to make pursuing new possibilities simple. We offer the most complete view of the omnichannel marketplace, with the fastest intelligence available. Brad Bane Executive Vice President of Marketing Today’s Panelist
  • 6. Courtney Manuel Marketing Manager, eTail Strategy & Development Today’s Panelist
  • 7. Daquent (DQ) Robinson Director of Sales, eTail Today’s Panelist
  • 8. What is your Amazon Selling Platform? ● Seller Central ● Vendor Central ● Both Seller & Vendor Central ● I am not yet selling on Amazon Poll Question for Audience
  • 10. What has been the most impactful Amazon Advertising change from this past year to your brand’s advertising strategy? Question for Panelists
  • 11. What was the most surprising trend that boosted your brand’s profit in 2018? Question for Panelists
  • 12. Did you increase your Amazon advertising budgets in 2019? ● Yes, by 0-25% ● Yes, by 25-50% ● Yes, over 50% ● No Poll Question for Audience
  • 14. What new strategies are you implementing to acquire net new customers? Question for Panelists
  • 15. Are there specific ways you are strengthening your brand equity on Amazon? Question for Panelists
  • 16. How is your brand adapting to being everywhere your customer is? Question for Panelists
  • 17. How is your brand adapting on Amazon to ensure customer retention and brand loyalty? Question for Panelists
  • 19. What changes do you hope to see from Amazon in 2019? ● Metrics of advertising success ● Advertising placements ● Targeting options ● Buyer insights Poll Question for Audience
  • 20. Any predictions on what new changes brands can expect from Amazon Marketplace / Amazon Advertising in 2019? Question for Panelists
  • 21. In closing, if there’s one key takeaway and/or piece of advice from today’s session, what would you recommend our audience to focus on? Question for Panelists
  • 22. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 Would you like to continue the conversation?
  • 23. 2019 Amazon Sales & Advertising Acceleration Round-Table