In this session, we partner with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.

1. We’re on a break!
We’re on a break!
Thanks for joining
the 2022 Amazon &
Retail Media
Virtual Summit!
We’ll be back at
11:45AM PT | 02:45PM ET

2. 2022 Amazon & Retail Media Virtual Summit
WEDNESDAY, FEBRUARY 16TH
How to Leverage the Latest Data Trends in Amazon Advertising
10AM PT | 1PM ET
The Most Pressing Amazon Operations Challenges — and How to
Address Them
10:35AM PT | 01:35PM ET
Using Market Share Data to Improve Your Amazon Sales
11:10AM PT | 02:10PM ET
Amazon as a Brand Building and Demand Gen Platform:
Emerging Trends in Amazon Posts, Stores, Video, and Streaming
11:45AM PT | 02:45PM ET
How to Successfully Forecast on Amazon — Even During Year
Three of Ecommerce Disruptions
12:20PM PT | 03:20PM ET
THURSDAY, FEBRUARY 17TH
The Time for Execution in Retail Media Is Now: Priorities for 2022
10AM PT | 1PM ET
Walmart’s Omni-Channel Opportunities: Creating an Insights-based
Ad Strategy
10:35 AM PT | 01:35 PM ET
Scaling Growth Across Digital Grocery Marketplaces
11:10AM PT | 02:10PM ET
Getting Your Products on (and then off) the Shelf: Working with
Brokers and Creating Winning Advertising
11:45AM PT | 02:45PM ET

3. Amazon as a Brand
Building and Demand
Gen Platform
Emerging Trends in Amazon Posts,
Stores, Video and Streaming

4. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday
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Join our poll questions - including if you want to talk to
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5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
JUSTIN MCCURDY
Marketplaces Team
Strategist
EVA HART
Enterprise Ecommerce
Expert

8. 250+ 600k+ $40B
Global employees Customers worldwide Annual assisted sales on Amazon
$110M 1.8B 5
Growth Capital from Summit
Partners & Greg Mercer
Data points processed daily Global offices
is the leading all-in-one
platform for selling on Amazon

9. Some of
Our Clients
Our
Recognition
Jungle Scout is a trusted solution for brands, agencies & investors

10. Agenda
● The Importance of Building Your Brand on Amazon
● How to Use A+ Content for Brand Building
● Utilizing Video to Build Your Amazon Brand
● Creating an Omnichannel Presence for Your Brand
● Q&A
10

11. What type of brand building are
you focusing on most right now?
● A+ content
● Brand story
● Video streaming
● Sponsored Brand Video Ads
● Something else - tell us in the chat!
POLL

12. What is the importance of
building a brand on
Amazon?
12

13. Amazon’s Role In Building Your Brand
More To Come
These Tools Apply
to Every Seller
Keeping Up w/ The
Bezos’
In order to succeed as an Amazon seller, a brand must always
be one step ahead of their competition. Over the years that
bar has risen considerably due to the professionalization of
the space
“There is no such thing as low-interest categories, just
low-interest brands”
Over the past several years, Amazon has introduced several
features to allow you to separate your brand from others in
your category from A+ content to Posts to Sponsored Brand
Video Ads

14. Amazon Sellers Overwhelmingly Want to Build Their
Brand on the Platform
59% 95% 59% 45%
of Amazon sellers are
private label, meaning
that ⅗ of your competitors
are actively working to
build their brand
of Amazon sellers plan to
expand their business
● 43% plan to do so by
launching new
products within their
brand line
● 43% plan to do so by
optimizing their
product listings
● 32% plan to do so by
spending more on PPC
of Amazon sellers are
concerned about
increased competition
driving category prices
down
of Amazon sellers are
concerned about
overseas suppliers selling
their/similar products at
lower costs
Source: Jungle
Scout’s ‘State of the
Amazon Seller’

15. How to use A+ Content for
Brand Building
15

16. Screenshot
A+ Content
Build your Brand
Cross Sell your
Products
Increase your
Conversion
According to Amazon, A+ content increases a
product's sales by 5% (on average) and improves
ad and coupon performance.
Your A+ content is the perfect place to display
and cross sell additional products your brand
offers.
Your A+ Content should reinforce your brand
and present your brand’s unique selling
propositions.

17. Screenshot
Premium A+ Content (A++ Content)
The main
differences
● Amazon claims that A++ content can increase
conversion rates of up to 15% more than Basic A+
Content.
● A++ increases the number of modules you can
feature on your listing from 5 to 7 and provides 16
extra modules to choose from when building your
content.
● A++ gives you the ability to embed videos in the
content and offers interactive comparison charts
● A++ allows you to increase your content to the entire
width of the screen for a more professional and
sleek appearance.
● A+ is free while there is a charge for A++ (anywhere
from $250K and $500K)

18. Screenshot
Utilizing Brand Story on Amazon is a Differentiator
Shows your
Heart
Sets you
Apart
Humanizes your
Brand
Sharing your brand story is the best way to reveal the people
behind the company, demonstrate transparency, and
cultivate authentic relationships with your customers.
You should show consumers the heart behind the products
to create brand loyalty. If a customer relates to your mission
they will be more likely to continue to purchase your
products in the future and tell their friends about you!
What makes you unique? Is it your product design? Is your
company family-owned, veteran-owned, female-owned, or any
other type of ownership that sets you apart? You are different
from your competitors and shoppers want to know why!

19. Utilizing Video to Build
Your Amazon Brand
19

20. Tips on Improving Your Sponsored Brand Video Ads
20
Keep it Short
Include Text Where
Possible
Keep Your Brand
Guidelines
Know Your Consumer
Many customers will not
directly click on your
video, but may still
watch. Capture this type
of traffic by including
subtitles for any
narration in your ad, or
utilizing infographic style
imagery
Skip a lengthy
introduction and get right
to the point when
structuring your video
ads. With the advent of
video sharing services,
customers are losing
interest quicker & quicker
in video-formatted media
If you’re looking to
leverage Amazon as a
way to better build
your brand, utilize
similar color
schemes/tag lines
from other platforms
so that customers
can readily recognize
your product
Knowing who your
average customer is
will allow you to
create content that
best captures their
attention. Utilizing
demographic data
from both on/off
Amazon platforms
can be a great way to
tailor your content for
the best results

21. Creating an Omnichannel
Presence for Your Brand
21

22. Brick and Mortar
Your products can be purchased or
returned at a physical location.
Ecommerce Marketplaces
Your products are available to be
purchased and returned on Amazon,
Walmart, Shopify, your company
website, and other popular
marketplaces.
Social Media
You have a brand presence on
Facebook, Linkedin, Twitter,
Instagram, Pinterest, and TikTok. You
have links on your social media
platforms for customers to make
purchases.
22
What is an omnichannel presence?

23. What are the benefits of an omnichannel presence?
23
Brand recognition Convenience Customer Satisfaction More Sales!
Providing your
customer’s with a variety
of platforms for
purchasing and returning
your product allows you
to connect with them at
their convenience.
Increasing your
touchpoints with
customers forms
relationships and builds
brand loyalty.
Omnichannel
presence helps unify
the customer journey
across every
touchpoint creating a
more enjoyable
experience for the
shopper.
Omnichannel
presence provides a
wider market reach
for your brand and
increases the
discoverability of your
products. All leading
to more sales!

24. 1-Shoppe uses Jungle
Scout & Tinuiti to Build
their Brand Presence on
Amazon
Customer Story

25. “I want to give a huge thank you to both Jungle Scout and Tinuiti for helping us build our brand
presence on Amazon!” - Stephen Rolle, Founder at 1-Shoppe
“Jungle Scout has played an integral role in the listing optimization of our 200+ SKUs. We use
Keyword Scout to find the best keywords to use for our backend search terms, listing copy, and ad
campaigns. We love that we can see what keywords our competitors are ranking on so we can put
more force behind those terms. We then use Listing Builder to make sure we’re including as many
keywords in our listing copy as possible. We’re about to get set up with Review Automation and if
this tool is even half as great as the other Jungle Scout tools, we know magic will happen!”
“We use Tinuiti to manage our Amazon DSP and PPC campaigns. We love how hands-off the
experience has been and we fully trust Tinuiti to make the right decisions when it comes to our
campaign optimization. They have improved our ROI and Acos and have made our brand and
products widely discoverable across the Amazon channel!”

26. Key Takeaways
● “There is no such thing as low-interest categories, just
low-interest brands”
● As categories on Amazon become more & more
competitive, showcasing your brand will become an
increasingly important way to stand out
● With nearly ¾ of customers beginning their sales journey
on Amazon, it’s important to present your brand in the
best possible light
● Adding A+ content to your listing can increase your
product's sales by 5% on average.
● Creating a Brand Story for your listings will differentiate
you from your competitors and increase brand loyalty.
● Having an omni-channel presence is key to brand building
and will increase your discoverability.

27. Winning on Amazon today
requires a whole lot more
than just advertising.
Schedule Your Consultation
with an Amazon Expert

28. Q&A
JUSTIN MCCURDY
Marketplaces Team
Strategist
EVA HART
Enterprise Ecommerce
Expert

29. 29
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30. Thank you!

31. 2022 Amazon & Retail Media Virtual Summit
WEDNESDAY, FEBRUARY 16TH
How to Leverage the Latest Data Trends in Amazon Advertising
10AM PT | 1PM ET
The Most Pressing Amazon Operations Challenges — and How to
Address Them
10:35AM PT | 01:35PM ET
Using Market Share Data to Improve Your Amazon Sales
11:10AM PT | 02:10PM ET
Amazon as a Brand Building and Demand Gen Platform:
Emerging Trends in Amazon Posts, Stores, Video, and Streaming
11:45AM PT | 02:45PM ET
How to Successfully Forecast on Amazon — Even During Year
Three of Ecommerce Disruptions
12:20PM PT | 03:20PM ET
THURSDAY, FEBRUARY 17TH
The Time for Execution in Retail Media Is Now: Priorities for 2022
10AM PT | 1PM ET
Walmart’s Omni-Channel Opportunities: Creating an Insights-based
Ad Strategy
10:35 AM PT | 01:35 PM ET
Scaling Growth Across Digital Grocery Marketplaces
11:10AM PT | 02:10PM ET
Getting Your Products on (and then off) the Shelf: Working with
Brokers and Creating Winning Advertising
11:45AM PT | 02:45PM ET

32. We’re on a break!
We’re on a break!
Thanks for joining
the 2022 Amazon &
Retail Media
Virtual Summit!
We’ll be back at
12:20PM PT | 03:20PM ET