Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.

1. ASK AN EXPERT:
Are Your Paid Search Campaigns
Prepared for Thanksgiving Weekend?

2. Ask An Expert Event Logistics
Join the Conversation: Submit questions and thoughts
Session is being recorded
Today’s Resources

3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy

4. CPC Strategy Paid Search Experts
Roman Fitch
Lead Retail Search Manager
Lewis Brannon
Senior Paid Search Manager
Erick Smith
Lead Retail Search Manager

5. Today’s Topics
• Priming Your Bids & Budgets
• Black Friday/ Cyber Monday Text Ad Copy & Extensions
• Audiences RLSA & Customer Match
• Competitive Analysis/Monitoring
• Advanced Google Shopping Strategies

6. TOPIC #1:
Priming Your Bids & Budgets
Submit Your Questions in the Chat Box!

7. TOPIC #2:
Black Friday/ Cyber Monday Text Ad
Copy & Extensions
Submit Your Questions in the Chat Box!

8. TOPIC #3:
Audiences RLSA & Customer Match
Submit Your Questions in the Chat Box!

9. TOPIC #4:
Competitive Analysis/Monitoring
Submit Your Questions in the Chat Box!

10. TOPIC #5:
Advanced Google Shopping Strategies
Submit Your Questions in the Chat Box!

11. Would you like a Thanksgiving Weekend Paid Search
Evaluation?
A. Yes, please call me asap.
B. No, thank you we’re all set with our campaigns.