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Persephanie Arellano
Webinar Coordinator
leading independent performance marketing agency
Mandi Moshay Kris Mobayeni
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Poll Question
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🎉
Cyber Week Prep
Cyber Week Prep
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Cyber Week Prep
Cyber Week Prep
2017 2018
Discounted Shipped Free Discounted Shipped Free
Share of US 2017 vs 2018 Holiday Shopping Season Orders
Discounted vs. Shipped Free
(% of Total)
Cyber Week Prep
Cyber Week Prep
oh hai
bfcm
PUBLISHERS
E-COMMERCE
Cyber Week Prep
Cyber Week Prep
Cyber Week Prep
Cyber Week Prep
• Subject Lines
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• Creative Elements
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• Promotions
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PRO TIP:
Cyber Week Prep
• Mailing cadence
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• Email Timing
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• Promotional Strategy
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PRO TIP:
Cyber Week Prep
Calendar:
Triggered Series:
Don’t forget your triggers!
Cyber Week Prep
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Cyber Week Prep
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Cyber Week Prep
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Cyber Week Prep
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Over standard sign-up overlayOver standard exit intent overlay
Cyber Week Prep
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Cyber Week Prep
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Cyber Week Prep
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Cyber Week Prep
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Get 10% off your cart
https://shop.website.com
We saved your items for you
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Cyber Week Prep
Cyber Week Prep
• Hope for the best, plan for the worst
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• If you have to send an apology...
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Mandi Moshay Kris Mobayeni
Tinuiti.com/addiego
Aug
Email Marketing Cyber Week
Prep: Strategies for a
Successful Black Friday &
Cyber Monday
Sep
Expanding Onto Seller Central:
How & Why Amazon Vendors
are Building an Integrated
Approach
Managing 100,000+ Products
on Google Shopping: How
Advertisers with Large
Catalogs Can Save Time &
Optimize Performance
https://tinuiti.com/content/
Email Marketing Cyber Week Prep

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