In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy. Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.

1. Retail Success
Through Every Part
of the Funnel
THE COMMERCE SUMMIT

2. Session 1
10am PT | 1pm ET
Bottom of Funnel Conversion: What Your
Brand Can Do if Sales Are Down in Q1
Session 2
10:35am PT |
1:35pm ET
Finding The New Top of Funnel: Riding The
Third Wave
Session 3
11:10am PT |
2:10pm ET
Finding The New Top of Funnel: In-Store
Physical Retail Media
Session 4
11:45am PT |
2:45pm ET
Driving Middle Funnel with
Consideration: How to take Advantage of
the Newest in Shoppable and Display
Session 5
10am PT | 1pm ET
Bottom of Funnel Conversion: Search and
Display Strategies to Jump-Start 2023
Sales
Session 6
10:35am PT |
1:35pm ET
AMC and the Amazon Sphere: What You
Did in 2020 Won’t Work in 2023
Session 7
11:10am PT |
2:10pm ET
How to Master Omnichannel Display and
Video for Amazon
Session 8
11:45am PT |
2:45pm ET
An Amazon Seller’s Guide to Operational
Success: Driving Traffic from External
Sources
DAY 1: RETAIL
Wednesday, February 15, 2023
DAY 2: AMAZON
Wednesday, February 22, 2023

3. Finding The New
Top of Funnel
In-Store Physical Retail Media

4. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
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5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
SHAUN BROWN
EVP of Commerce
LINDELL BENNETT
Chief Revenue Officer

8. Cooler Screens is creating the world’s largest
in-store digital media and merchandising platform
for retail. We transform retail surfaces into digital IoT
smart screens that deliver in-store retail media and
merchandising for the ultimate consumer
experience.
Cooler Screens enables retailers to digitize and
improve consumer experiences and empowers
brands to drive sales and build brand equity by
connecting with consumers at the first moment of
truth.

9. Agenda
● Digital Shopper Behaviors
● The Change in Importance Retail Now Plays
● The Role of Digital In-Store
9

10. What percentage of retail sales
are in-store?
● 42%
● 57%
● 84%
● 92%
Poll

11. Shifts In
Shopper
Behavior

12. Shoppers Have Become More Digital
12
Source: eMarketer Future of Retail, 10 Trends for a Transforming World

13. Media
Spend by
2024
13
$61B

14. Has Digital
Eliminated
Physical Retail?

15. In-Store is Still Very Alive and Critical for Success
Sources: Statista, Jan 2023; eMarketer Nov 2022; Retail Dive, Nov 2022; Zippia, Aug 2022
SHARE OF RETAIL SALES VS ECOMMERCE
eCommerce will continue growth
38%of shoppers expect to shop in physical stores
more often than they did two years ago
11% of shoppers in 2021-2022 spent more time
and money in stores
83%

16. And Many Shoppers
Actually Prefer
In-Store
54%
Sources: Emarsys, 2022; CSA - Chain Store Age, Summer 2022
prefer bricks-and-mortar
retail to any other channel 4X More likely to prefer
to buy in-person

17. But What They Expect in Store Has Changed
Sources: State of Consumer Behavior 2022 report; Retail Dive, Nov 2022; TalkDesk Research Report, 2022
When shoppers perceive your brand as customer-friendly, they see a trips as a spirit-lifting, headache-free experience.
26%
of shoppers say the quality of
service most determines
whether an in-store experience
is positive or negative
26%
of shoppers say engaging
digital content influences their
purchasing decisions.
And 22% say they shop longer
as a result
51%
of shoppers believe retailers can
deliver excellent customer
experiences in a completely
digital way

18. What Does This
Information Lead us to
Believe?
18

19. The State Of Retail Is Evolving.
Omnichannel measurement breaks down into 2 separate funnels (and experiences) currently.
Online Journey
Customer
searches for
a product
Visits
retailer
website
Adds to
cart
Makes
purchase
Customer
searches for a
product
Visits retailer
website or app
Online to In-Store Journey
Goes to
physical store

20. Into an Integrated View for the Customer, Retailer, and Brand.
Online to offline delivers visibility to shopping behaviours and connects insights across the entire customer journey.
Customer
searches for a
product
Visits retailer
website or app
Goes to
physical store
Makes
purchase

21. Retail is Now a Funnel Approach

22. How Does It Change The
In-Store Experience?
22

23. It’s A Merge Of Experiences
It bridges the gap by reimagining in-store for retailers, consumers, and brands.
Retailers delight consumers, lift
in-store sales and enter a digital media
business.
Brands build brand equity and drive
sales simultaneously while being
supported by real-time data and
analytics.

24. What Should In-Store
Experiences Deliver?
24

25. Irresistible Experiences

26. Contextual Experiences

27. What Makes In-Store
Digital Experiences a
Powerful Tool?
27

28. Power of Data for Brands, Retailers & Shoppers
Data comparable to typical digital buys based on shopper behavior in-store.

29. Who Should be Using
Digital Experiences
In-Store?
29

30. .
“PHYSICAL STORES
ARE THE NEXT MAJOR
MEDIA CHANNEL”
-Andrew Lipsman
Principal Analyst, Insider Intelligence

31. So What Should Brands
Do, And Where Do They
Start?
31

32. Map Your Path Using Your Current Plan
● What are your current strategic retail initiatives internally? Online or offline.
● What audiences are you trying to reach?
● Look at seasonality, tentpole moments such as product launches and areas of the business you’ve
prioritized for 2023.
Retail media is here to stay so focus on finding a place for it in your current strategies.

33. Why is This In-Store Shift
So Important?
33

34. Closing the In-Store Media and Measurement Gap is
Critical.
● 90% of category sales across food,
beverage, CPG and OTC happen in-store.
● 82% of purchase decisions are made
while in-store.
● 62% of shoppers make an impulse buy
while shopping in-store.
90%
In-Store Purchases
10%
Online Purchases

35. What is on the Horizon for
Digital Experiences at
Retail?
35

36. Digital No Longer Means Online
Bring the science of e-commerce to brick-and-mortar retail and delight consumers with ease, relevancy and transparency.

37. Key
Takeaways
1. In-store retail is now a funnel approach that can –
and should – be leveraged for top of funnel tactics.
2. Use seasonality and tentpole moments like product
launches for targeted in-store activations.
3. When using in-store digital advertisements, you can
build brand equity and drive sales simultaneously –
all supported by real-time data and analytics.

38. Schedule Your
Consultation
with a Commerce
Expert

39. Q&A
SHAUN BROWN
EVP of Commerce
LINDELL BENNETT
Chief Revenue Officer

40. 40
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41. Thank you!