Amazon’s A9 algorithm ranks products based on how likely the searcher will be to purchase the product. But how does the Amazon algorithm figure that out? By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer. In this session, we will cover how you can leverage product visibility and placement adjustments to help your product get discovered and increase sales velocity. Use the advanced strategies proven by the Amazon experts at Tinuiti and Jungle Scout, to help improve organic rank on Amazon.

1. How Advertising & Sales Plays Into the
Amazon A9 Algorithm
Boost Your Product Ranks

2. Today’s Logistics
Persephanie Arellano
Webinar Coordinator
● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
● Submit questions for live Q&A

3. Tinuiti is the largest independent performance
marketing agency across the triopoly.
Some of
our clients
Our
Recognition

4. 4

5. Today’s Speakers
Meghan O’Keefe
Team Strategist Marketplace
Search
Carlee Peszko
Customer Success Manager
(and Amazon seller)

6. 6
1. Intro to Amazon’s A9 Algorithm
2. Direct Factors: Text Match + Sales Velocity
3. Indirect Factors That Help Sales Velocity
4. What Can You Do To Influence The Algorithm?
Agenda

7. Poll Question
(example)
What do you feel is most important when it comes to your Amazon
Strategy?
● Content
● Reviews
● Advertising
● Pricing and Inventory

8. Introduction To Amazon’s A9 Algorithm

9. 9
“The A9 Algorithm is the system which Amazon
uses to decide how products are ranked in search
results.”
https://www.repricerexpress.com/amazons-algorithm-a9

10. 10

11. What do Amazon sellers have control over?
Tinuiti x Jungle Scout | Amazon A9 Algorithm

12. Direct Factors: Text Match + Sales Velocity

13. Text Match Relevancy
Comprehensive Detail Page
All elements must work together → cohesive message → A9 Optimized
Communicate a cohesive message on your Detail Page.
Understand the real estate available on your product page
• Use concise, attractive aesthetics and content
• Communicate reasons to buy
Title Bullet Points
Detail Page
Imagery
Product
Descriptions
Enhanced
Content
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Tinuiti x Jungle Scout | Amazon A9 Algorithm

14. Keyword Research for Text Match Relevancy
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Tinuiti x Jungle Scout | Amazon A9 Algorithm

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16. Indirect Factors That Help Sales Velocity

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Indirect Factors

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Tinuiti | Amazon A9 Algorithm
Fulfillment Method

19. Enhanced Branded Content
EBC Increased Conversion Rate by 17.85 Points
Beet’ums | In Just 12 Days:
• Increased CVR: 11.6% to 29.3%
• More orders were placed
• Increased sales
19
Tinuiti | Amazon A9 Algorithm

20. Compelling Images
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Tinuiti | Amazon A9 Algorithm

21. What good looks like
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Tinuiti x Jungle Scout | Amazon A9 Algorithm

22. Advertising
Tinuiti x Jungle Scout | Amazon A9 Algorithm

23. Advertising
Tinuiti x Jungle Scout | Amazon A9 Algorithm

24. Data Driven Decisions - Rank Tracker
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Tinuiti x Jungle Scout | Amazon A9 Algorithm

25. What Can You Do To Influence The Algorithm?

26. Influencing the A9 Algorithm
● Consider text match relevancy with content
● Implement EBC / A+
● Leverage FBA
● Advertising execution
● Data driven decision making
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Tinuiti x Jungle Scout | Amazon A9 Algorithm

27. Key Takeaways
Advertising Is The Most Powerful Lever To Increase Sales
Make sure everything about your listing and ad strategy is
relevant to your product and customer
Show you are consistent and a reliable business partner to
Amazon.
Sales Velocity Is The Most Effective Way To Rank Higher In
The SERP

28. Jungle Scout Prime Week Deals
28
Tinuiti x Jungle Scout | Amazon A9 Algorithm
Save up to $1,500+ on our plans to start or grow your business on Amazon.
https://junglescout.grsm.io/tinuiti
https://www.junglescout.com/solutions/brands-agencies/

29. Schedule Your 1:1
Strategy Evaluation

30. Live Q&A
Meghan O’Keefe
Team Strategist Marketplace
Search
Carlee Peszko
Customer Success Manager
(and Amazon seller)

31. https://tinuiti.com/content/
Upcoming Tinuiti Webinars

32. THANK YOU!