The Coronavirus quickly escalated from a healthcare crisis to an economic crisis. Companies across all industries are pulling back on media spend to avoid risk and cut costs. But when we emerge from this crisis, what will performance marketing look like? How should brands re-enter as the economy slowly opens back up. Join Forrester analyst Collin Colburn to learn about the impact Coronavirus is having on marketing and how marketers should prepare for the rebound.
Mira Road Comfortable Call Girls -07506202331-Terbhi Genuine Call Girl
How The Coronavirus Crisis Impacts Performance Marketing Long Term
1. How The Coronavirus Crisis Impacts
Performance Marketing Long Term
The Direct to Consumer Summit: Planning for Q3 & Q4
1
2. 11:00 – 11:45am PT 12:30 – 1:15pm PT
LOB PRESENTS:
Why Modern Direct Mail is a D2C
Marketer’s Secret Weapon
Today’s Timeline
QUICKFRAME PRESENTS:
Use Video Effectively Throughout Your
Customer’s Journey
11:45am – 12:30pm PT
FORRESTER PRESENTS:
How The Coronavirus Crisis
Impacts Performance Marketing
Long Term
The Direct to Consumer Summit
2
3. ● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator
3
4. Tinuiti is the largest independent performance
marketing agency across the triopoly.
Some of
our clients
Our
Recognition
4
5. 5
Coronavirus (COVID-19): The Resource Hub for Marketers
The latest news and cutting edge strategies for marketers to apply today
tinuiti.com/covi
d
Latest News
& Updates
by Channel
Tips for
Marketers to
Implement
Trends &
Up-to-the
Minute
Updates
14. 14
The US economy
is in recession
The extent of the recession will
depend on the scenario
Source: US Tech Budget Outlooks In A COVID-19 Recession Forrester report
20. 20
Other COVID-19 effects
on marketing
• 58% of brand marketers said they will be
reducing their marketing spending
• Advertisers are adjusting media budgets down,
driven partially by the lack of live sports
• One upside: This has forced marketing teams
into new Agile ways of getting things done, and
will be the new norm
Sources: Digiday; IRI; Forrester leadership boards
33. 33
Don’t stop
marketing
Don’t continue an unaffordable
media plan, but consider if pre-crisis
products, placements, or promotions
should be revised for customer’s
current needs
39. 11:00 – 11:45am PT 12:30 – 1:15pm PT
QUICKFRAME PRESENTS:
Use Video Effectively Throughout Your
Customer’s Journey
11:45am – 12:30pm PT
FORRESTER PRESENTS:
How The Coronavirus Crisis Impacts
Performance Marketing Long Term
LOB PRESENTS:
Why Modern Direct Mail is a D2C
Marketer’s Secret Weapon
Today’s Timeline
The Direct to Consumer Summit