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Q4 Amazon Advertising and Operations Summit: Strategies to Reach Maximum Profit
●
●
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Persephanie Arellano
Webinar Coordinator
Matthew Hammond
Poll Question
●
●
●
should
Poll Question
●
●
●
5.
6.
Sales taxes are a large part of a
state’s revenues
$13B in uncollected sales tax
revenue from ecommerce
States implementing new laws /
initiatives to collect
○ Economic nexus laws
○ Marketplace fairness laws
○ Use tax reporting laws
Adding new products/ SKUs
New ecommerce, marketplace or other
business applications
Selling into new states
Newly-hired employees
Sales tax audit
Why address sales tax now?
Needier, greedier states Rapid growth triggers tax challenges
Sales Tax Overview
Your company is responsible for collecting & remitting sales tax on behalf of it’s
customers for taxable sales.
Over 12,000 taxing jurisdictions in the United States.
Exceptions:
•Product / service-based statutory exemptions.
•Customer-based exemptions (exemption certificates).
•Taxability exemptions vary by state.
Key transaction inputs:
•WHO - Customer (determination of customer-based exemptions).
•WHEN - Invoice date (tax rate determination).
•WHERE - Ship-to, ship-from, order acceptance addresses (taxing authority, or “sourcing”).
•WHAT - Product / service (determination of product-based exemptions).
●South Dakota asked the U.S. Supreme Court to overturn its
long-standing physical presence rule (Quill Corp. v. North
Dakota) for determining when a state can make remote sellers
collect sales tax.
●The Supreme Court ruled in favor of South Dakota on June
21, 2018.
●South Dakota is granted authority to impose sales tax
obligations on out-of-state transactions.
What was South Dakota vs. Wayfair, Inc. about?
●Affected: Remote sellers not currently registered with the state
who meet threshold requirements
○ Annual sales in excess of $100,000 or 200
transactions into South Dakota
●Effective date: November 1, 2018
●Most impactful is that the “physical presence” rule has been
overturned.
South Dakota vs. Wayfair, Inc. ruling details
●If I’m already registered in South Dakota, does this court decision
apply to me?
• This ruling will not affect any company already registered and collecting in South
Dakota.
●Does the ruling only apply to online transactions?
• No. The ruling applies to online and offline sales.
●Does the economic nexus rule apply to non-taxable transactions?
• The ruling does not change what is or isn’t taxable.
South Dakota vs. Wayfair, Inc. ruling details
Here’s a look at 2018 & 2019 by the numbers:
• 42 states adopt economic nexus, requiring out-of-state businesses with a certain
amount of economic activity in the state to collect and remit sales tax
• 14 states impose sales tax collection obligations on marketplace providers and
sellers
• 5 states establish use tax reporting requirements for non-collecting sellers
• 2 states adopt affiliate or click-through nexus laws for out-of-state sellers
Economic Nexus
WHAT IS IT?
ECONOMIC NEXUS
Economic nexus is a tax
collection obligation
imposed on sellers based
on their level of economic
activity within a state.
Unlike physical presence,
it is based entirely on
sales revenue, transaction
volume, or both.
Like most sales tax laws,
economic nexus criteria
vary by state. All aim to
level the playing field
between non-collecting
out-of-state sellers and
brick-and-mortar
businesses.
14
Prepare yourself for this new wave of changes
States in action post-ruling Common Question:
What if I’m a seller
based in a country
outside the US, does
this apply to me?
What an online seller should consider in
2019
▪ Nexus – where should you be collecting sales tax?
▪ Calculation and Reporting
▪ Product and Service Taxability
▪ Jurisdictional Rate Assignment
▪ Exemption Certificate Management
▪ Sales Tax Returns
What are the elements of your compliance profile?
A GROWING LIST
NEXUS-CREATING ACTIVITIES
Affiliates
Trade shows
Commissions to resellers
Investors / board meetings
Marketing / web advertising
Drop shipments
Multistate locations
Maintenance / service / repairs
Owned / leased real property
Hosted data centers
Field sales / service staff
Licenses / royalties / fees
Direct / online sales
Inventory
18
What Does This Mean for the Amazon FBA Merchant Seller?
Amazon FBA States
Means state has no sales tax
Marketplace Tax Collection
Marketplace Facilitator legislation is currently in effect in the
following states:
STATE EFFECTIVE DATE
Alabama 1/1/2019
Arkansas 7/1/2019
Connecticut 12/1/2018
District of Columbia 4/1/2019
Idaho 6/1/2019
Indiana 7/1/2019
Kentucky 7/1/2019
Iowa 1/1/2019
Minnesota 10/1/2018
Nebraska 4/1/2019
New Jersey 11/1/2018
New Mexico 7/1/2019
New York 6/1/2019
Oklahoma 7/1/2018
“As the marketplace facilitator, Amazon will now be
responsible to calculate, collect, remit, and refund
state sales tax on sales sold by third party sellers for
transactions destined to states where Marketplace
Facilitator and/or Marketplace collection legislation
is enacted. In certain states, local taxes are not
included within Marketplace Facilitator Legislation;
Amazon is not responsible for those taxes.”
Pennsylvania 4/1/2018
Rhode Island 7/1/2019
South Carolina 4/29/2019
South Dakota 3/1/2019
Vermont 6/7/2019
Virginia 7/1/2019
Washington 1/1/2018
West Virginia 7/1/2019
Wyoming 7/1/2019
Sales Tax Settings for Seller Central
State Tax Settings Screen. It starts by
showing you all of the states, if any, that you
are collecting taxes for and your settings for
the state - are you collecting in cities and
counties or not? Are you collecting on
shipping, gift wrap, etc.?
Adding states & Determine product tax codes
Do you know if
your products are
taxable?
Once you determine
where you have nexus,
you can add the state
here
Marketplace Facilitator Reporting
Key Takeaways
Matthew Hammond
(919) 627-9784
matthew.hammond@avalara.com
Tinuiti.com/addiego
July
The ROI Of People-Based
Marketing: How to Leverage
Customer Data For Successful
Paid Media Campaigns
How the Best Beauty Brands
Find Success On Amazon:
Growing Your Brand and
Revenue
August
3 DAY SERIES
Q4 Preparation Series: How to
Invest Paid Media Dollars For
Success This Holiday Season
3 DAY SERIES
Q4 Amazon Advertising and
Operations Summit: Strategies
to Reach Maximum Profit
3 DAY SERIES
Q4 Amazon Advertising and
Operations Summit: Strategies
to Reach Maximum Profit
Make The Most From Offline
Marketing: Leveraging
Traditional Media in Digital
Strategy
Inside Look: How Top Brands
Are Driving Revenue from
Instagram
https://tinuiti.com/content/
How to Clean up Sales Tax for 2020- Amazon Reporting Hacks & Marketplace Facilitator Update

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How to Clean up Sales Tax for 2020- Amazon Reporting Hacks & Marketplace Facilitator Update

  • 1. Q4 Amazon Advertising and Operations Summit: Strategies to Reach Maximum Profit
  • 7. Sales taxes are a large part of a state’s revenues $13B in uncollected sales tax revenue from ecommerce States implementing new laws / initiatives to collect ○ Economic nexus laws ○ Marketplace fairness laws ○ Use tax reporting laws Adding new products/ SKUs New ecommerce, marketplace or other business applications Selling into new states Newly-hired employees Sales tax audit Why address sales tax now? Needier, greedier states Rapid growth triggers tax challenges
  • 8. Sales Tax Overview Your company is responsible for collecting & remitting sales tax on behalf of it’s customers for taxable sales. Over 12,000 taxing jurisdictions in the United States. Exceptions: •Product / service-based statutory exemptions. •Customer-based exemptions (exemption certificates). •Taxability exemptions vary by state. Key transaction inputs: •WHO - Customer (determination of customer-based exemptions). •WHEN - Invoice date (tax rate determination). •WHERE - Ship-to, ship-from, order acceptance addresses (taxing authority, or “sourcing”). •WHAT - Product / service (determination of product-based exemptions).
  • 9. ●South Dakota asked the U.S. Supreme Court to overturn its long-standing physical presence rule (Quill Corp. v. North Dakota) for determining when a state can make remote sellers collect sales tax. ●The Supreme Court ruled in favor of South Dakota on June 21, 2018. ●South Dakota is granted authority to impose sales tax obligations on out-of-state transactions. What was South Dakota vs. Wayfair, Inc. about?
  • 10. ●Affected: Remote sellers not currently registered with the state who meet threshold requirements ○ Annual sales in excess of $100,000 or 200 transactions into South Dakota ●Effective date: November 1, 2018 ●Most impactful is that the “physical presence” rule has been overturned. South Dakota vs. Wayfair, Inc. ruling details
  • 11. ●If I’m already registered in South Dakota, does this court decision apply to me? • This ruling will not affect any company already registered and collecting in South Dakota. ●Does the ruling only apply to online transactions? • No. The ruling applies to online and offline sales. ●Does the economic nexus rule apply to non-taxable transactions? • The ruling does not change what is or isn’t taxable. South Dakota vs. Wayfair, Inc. ruling details
  • 12. Here’s a look at 2018 & 2019 by the numbers: • 42 states adopt economic nexus, requiring out-of-state businesses with a certain amount of economic activity in the state to collect and remit sales tax • 14 states impose sales tax collection obligations on marketplace providers and sellers • 5 states establish use tax reporting requirements for non-collecting sellers • 2 states adopt affiliate or click-through nexus laws for out-of-state sellers
  • 14. WHAT IS IT? ECONOMIC NEXUS Economic nexus is a tax collection obligation imposed on sellers based on their level of economic activity within a state. Unlike physical presence, it is based entirely on sales revenue, transaction volume, or both. Like most sales tax laws, economic nexus criteria vary by state. All aim to level the playing field between non-collecting out-of-state sellers and brick-and-mortar businesses. 14
  • 15. Prepare yourself for this new wave of changes States in action post-ruling Common Question: What if I’m a seller based in a country outside the US, does this apply to me?
  • 16. What an online seller should consider in 2019
  • 17. ▪ Nexus – where should you be collecting sales tax? ▪ Calculation and Reporting ▪ Product and Service Taxability ▪ Jurisdictional Rate Assignment ▪ Exemption Certificate Management ▪ Sales Tax Returns What are the elements of your compliance profile?
  • 18. A GROWING LIST NEXUS-CREATING ACTIVITIES Affiliates Trade shows Commissions to resellers Investors / board meetings Marketing / web advertising Drop shipments Multistate locations Maintenance / service / repairs Owned / leased real property Hosted data centers Field sales / service staff Licenses / royalties / fees Direct / online sales Inventory 18
  • 19. What Does This Mean for the Amazon FBA Merchant Seller? Amazon FBA States Means state has no sales tax
  • 20. Marketplace Tax Collection Marketplace Facilitator legislation is currently in effect in the following states: STATE EFFECTIVE DATE Alabama 1/1/2019 Arkansas 7/1/2019 Connecticut 12/1/2018 District of Columbia 4/1/2019 Idaho 6/1/2019 Indiana 7/1/2019 Kentucky 7/1/2019 Iowa 1/1/2019 Minnesota 10/1/2018 Nebraska 4/1/2019 New Jersey 11/1/2018 New Mexico 7/1/2019 New York 6/1/2019 Oklahoma 7/1/2018 “As the marketplace facilitator, Amazon will now be responsible to calculate, collect, remit, and refund state sales tax on sales sold by third party sellers for transactions destined to states where Marketplace Facilitator and/or Marketplace collection legislation is enacted. In certain states, local taxes are not included within Marketplace Facilitator Legislation; Amazon is not responsible for those taxes.” Pennsylvania 4/1/2018 Rhode Island 7/1/2019 South Carolina 4/29/2019 South Dakota 3/1/2019 Vermont 6/7/2019 Virginia 7/1/2019 Washington 1/1/2018 West Virginia 7/1/2019 Wyoming 7/1/2019
  • 21. Sales Tax Settings for Seller Central State Tax Settings Screen. It starts by showing you all of the states, if any, that you are collecting taxes for and your settings for the state - are you collecting in cities and counties or not? Are you collecting on shipping, gift wrap, etc.?
  • 22. Adding states & Determine product tax codes Do you know if your products are taxable? Once you determine where you have nexus, you can add the state here
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  • 30. July The ROI Of People-Based Marketing: How to Leverage Customer Data For Successful Paid Media Campaigns How the Best Beauty Brands Find Success On Amazon: Growing Your Brand and Revenue August 3 DAY SERIES Q4 Preparation Series: How to Invest Paid Media Dollars For Success This Holiday Season 3 DAY SERIES Q4 Amazon Advertising and Operations Summit: Strategies to Reach Maximum Profit 3 DAY SERIES Q4 Amazon Advertising and Operations Summit: Strategies to Reach Maximum Profit Make The Most From Offline Marketing: Leveraging Traditional Media in Digital Strategy Inside Look: How Top Brands Are Driving Revenue from Instagram https://tinuiti.com/content/