As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for. Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.

1. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah Humbug! Getting Creative With Email Marketing
Content in the Age of Supply Chain Issues
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET

2. Sleigh Your
Affiliate Strategy
How to Strategize for Q4

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides from today will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
ANN HAND
Senior Director of Affiliate
Marketing
TOM HASLAM
Partner Manager

7. Campaigns &
Management
Advanced Offers
& Commissions
Attribution &
First-Party Tracking
Payments &
Taxes
Data Insights &
Privacy
Integrations &
Partners
Recruiting & Brand
Marketplace
So we built a platform that makes it
simple.
We understand building,
tracking, and managing
your brand partner
campaigns can get
complicated...
refersion.com
Influencers Ambassadors
Affiliates Creators
Refersion powers tracking
for every type of affiliate:
5

8. Refersion is trusted by
thousands of brands like
yours.
We work with your ecommerce store
...and more
refersion.com 5
NEW

9. Agenda
● Leveraging Affiliate to Combat Market Inflation
● Tap into Affiliate for Holiday Budget Planning
● Leveraging Top Affiliates and Growing Your
Network to Prepare for the Holiday Season
● Q&A
9

10. Do you currently have an affiliate
program?
● Yes
● I do not
● I am working on developing one
POLL

11. Leveraging Affiliate to
Combat Market Inflation
AFFILIATE MARKETING
11

12. Screenshot
12
Lean on deal/coupon sites to showcase your incentives
Most brands work with coupon sites to feature
special deals and promotions, drive traffic to
their site and increase on-site conversions.
Brands also have different methods for
attributing marketing credit to a specific action
(e.g. a sale, new customer, etc.).
KEY BENEFITS FOR HOLIDAY
● Easy integration with very little set-up
required from the brand.
● Increased brand awareness through
loyal user base.
● Ability to attract new customers through
specifically targeted promotions.
● Coupon protection within
network/platform

13. Screenshot
Uilitize loyalty affiliates to attract holiday shoppers
Loyalty affiliates have dedicated and engaged user bases who trust these sites as
resourceful shopping destinations that give consumers the best rewards and offers
available for any brand online. Rewards are based on commissions paid to the affiliate
and shared with the user—affiliates usually keep a percentage of commission and pay
out the rest.
In a recent industry study*, cashback, loyalty and rewards websites make up 35% of ad
spend by affiliate type. It’s clear consumers are shifting their behavior to ensure they
receive an incentive or reward.
KEY BENEFITS FOR HOLIDAY
● Creatively drive consumers to complete an action.
● Move consumers further down the purchase funnel.
● Capable of segmentation.
● Granularly target consumers.
13
*Source: 2022 Performance Marketing Industry Study

14. 14
Buy Now, Pay
Later Affiliates
Tap into growing layaway & installment publishers
Buy Now, Pay Later (BNPL) publisher models offer
consumers ways to save or defer payment as people get
more cautious with their spend. Brand logos and promos are
listed on BNPL sites and apps and they do not touch the
payment side of the pay later sites.
KEY BENEFITS FOR HOLIDAY
● Large consumer base with over 3M users
● Coveted target audience of millennials & Gen Z
● Global reach across US, UK, AUS and further
expansion
● Opportunity to showcase higher ticket items and
increase AOV

15. How Affiliate Can Support
Your Holiday Budget
AFFILIATE MARKETING
15

16. Considerations going to holiday
budget planning
LONGER PROMOTIONAL SEASON
Brands kicked off cyber week messaging and promotions
in early October 2021. In addition, consumers started
shopping much earlier in 2021 vs 2020 with U.S. online
retail sales increasing 8%.
BUDGETS INCREASE BUT LAG 2020 LEVELS
Marketing budgets have climbed to 9.5% of total company
revenue in 2022, an increase from 6.4% in 2021*, according
to Gartner, Inc. While marketing budgets are increasing
this year, they still lag pre-pandemic spending levels.
16
*Source: Tinuiti Triopoly Reports, 2022 Annual Gartner CMO Spend Survey
HIGHER CUSTOMER ACQUISITION COSTS
In Q2 2022, CPM for Facebook ad impressions was 44%
higher than it was in Q2 2020, while CPM for Instagram
ads was 68% higher*.

17. 17
12X
ROAS
2021 average
return in affiliate across all
industries
Utilize affiliate as a safe
haven for strategic
investment
Source: 2022 Performance Marketing Industry Study
● Low risk for your brand
● Pay for performance model -
compensating affiliates only if they drive
a desired outcome like a sale or lead
● Higher conversion rate
● Deeper control (commissioning options)
on how you pay your affiliates

18. Leveraging Top Affiliates
and Growing Your
Network to Prepare for the
Holiday Season
AFFILIATE MARKETING
18

19. What is affiliate marketing?
Affiliate marketing is a type of
performance-based marketing in
which a business rewards one or
more affiliates for each visitor or
customer brought by the affiliate's
own marketing efforts.
2
Affiliates
Consumer
Brand
refersion.com

20. What are the types of performance marketers?
Affiliates, influencers, and ambassadors are all individuals with an audience that collaborate with
brands for marketing purposes.
Affiliates = Influencers = Ambassadors =
Media, websites,
newsletters, blogs
Professional creators
with audience
Friends, customers,
and fans
3
refersion.com

21. Ambassador, influencer, and affiliate marketing is on the rise.
Affiliate Influencer Ambassador
“Affiliate programs are
becoming a popular revenue
driver for ecommerce brands.
In 2022, over 80% of brands
will have affiliate marketing
programs.“ (source)
“The influencer marketing
industry has increased from
$1.7 billion to $13.8 billion in
last five years. Experts
anticipate the market to hit
$15 billion in 2022.” (source)
People want recommendations
from people they know and
trust, and 74% of consumers
identify word of mouth as a key
influencer in their purchasing
decision.” (source)
3
refersion.com

22. Offers
A
Offer Name
Offer Name Type Revenue
5 of 5 Type Revenue
Defaul
t
Tiered by Sales Amount
Tiered Commissions
81492 - Sep 14, 2020
Flat Rate $10
48393 - Feb 11, 2020
Standard 10%
43923 - Feb 12,
2020
Holiday Bonus
82493 - Nov 2, 2020
Flat Rate + Bonuses
839492 - Nov 10, 2020
$51,952 6
1
9
4
7
$9,715
$641
$1,285
$2,029
Flat Rate Per Order
Percent of Sale
Percent of Sale
Flat Rate Per Order
Privat
e
Offers
Set commission terms for your programs.
Types of Offers
Percentage of Referred Sale
Flat Rate Per Item or Per Order
Tiered Commissions
Reward high performing affiliates!
Unlimited offers!
refersion.com 5

23. Digital advertising is
on the decline.
Consumers are drowning in a sea of ads from
brands they don’t know or trust, causing them to
seek out the recommendations of friends and
influencers to make purchases.
92% of consumers favor a
personal recommendation
over a paid advertisement
*Source Survey Monkey
3
refersion.com

24. Brands that leverage the power of
affiliates, influencers, and
ambassadors reach their markets
and build valuable followings.
Big Returns
4
On average, influencer and
ambassador campaigns bring
in $6.50 for every $1.00
spent*
Paid advertising returns $2 for
every $1 spent*
*Sources Tomoson, WebFX
refersion.com

25. Affiliate Recruitment
Grow your affiliate network and scale ecommerce sales:
- Research and discover new affiliates, ambassadors,
influencers and/or premium content publishers.
- Connect with top performing affiliate partners that
align with your brand.
- Ensure that you are only working with high-quality
affiliates.
Build powerful affiliate relationships that drive new revenue.
refersion.com
Find Offers
Hi, Serena Marden!
You’ve received $12,349.12 with $124.85
pending.
Notifications
Reports
Conversion for Smart Games
02/07/2020 01/07/2021
2:19 PM
Conversion for Happy Pet Treats 10:23 AM
Conversion for Smart Games 10:23 AM
Conversion for Happy Pet Treats 10:23 AM
Conversion for Happy Pet Treats 10:23 AM
Payment from Happy Pet Treats 10:27 AM
$4.00 in hour ago
$7.35 5 horus ago
$14.40 5 horus ago
$5.70 5 horus ago
$4.80 5 horus ago
$32.25 5 horus ago
Expand top of funnel and reach new audiences!

26. Common Mistakes
Most Common Mistakes Businesses Make:
- Trying to assign someone to work on the affiliate
program as well as their typical work.
- Accepting everyone who applies to your affiliate
program.
- Focusing only on how many sales you make.
- how long people spend on your site, the general
conversion rate, and how many people make multiple
purchases, among other things.
17
refersion.com
Confirm Password
PayPal Email
Program Application
Consider each application carefully!
Commission & Business Details
Conversion action
Cookie days
Commission type
Base commission
Additional terms

27. Continuing Success & Communication
Focus on increasing revenue:
- Focus on offers that are performing well with your
affiliates, and look at ways to enhance them.
- Identify which affiliates are top performers, and
create incentives for them to stay a part of the
program.
- Communicate!
- This is your brand’s infantry. Arm your affiliates
with the information, incentives, and content
they need to successfully sell your products.
17
refersion.com
$78,680 $7,868 66%
752 Total Affiliate
Order(s)
Total Revenue
0
50
100
150
200
250
300
Total Commissions Conversion Rate
Order processing: Online
Orders Sales Cllicks Day Week Month
Oct 31, 2020
Nov 30, 2020

28. Leverage coupon, loyalty and buy now, pay later
partnerships to combat market inflation
With higher acquisition costs and longer shopping
season ahead, drive profitable revenue with the
affiliate model.
Identify, recruit, and communicate with top affiliates
and publishers.
Key Takeaways

29. Schedule Your
Consultation
with an Affiliate
Expert

30. Q&A
ANN HAND
Senior Director of Affiliate
Marketing
TOM HASLAM
Partner Manager

31. 31
Stay informed
on the future of
digital marketing
Visit our new content hub
➜

32. Thank you!

33. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah Humbug! Getting Creative With Email Marketing
Content in the Age of Supply Chain Issues
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET