During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.

1. title
title
Using Reviews and Loyalty Programs to
Boost Conversions
The 2020 Advanced Email Marketing Summit

2. 11:00 – 11:45am PT 12:30 – 1:15pm PT
TINUITI PRESENTS:
Email Design Trends in 2020
Today’s Timeline
11:45am – 12:30pm PT
TINUITI & YOTPO PRESENTS:
Using Reviews and Loyalty
Programs to Boost
Conversions
The 2020 Advanced Email Marketing Summit
TINUITI & JUSTUNO
PRESENTS:
Retail Intelligence: Maximizing
Your Ecommerce Data
TINUITI, OCTANE AI, &
CORDIAL PRESENTS:
Mobile-First Marketing:
Motivating Conversions Across
Channels and Devices
1:15pm – 2:00pm PT

3. ● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator

4. Today’s Speakers
Keri Brooks
CRM & Email Strategist
Nikhil Naidu
Product Marketing Manager

5. 5
1. What’s Reviews and Loyalty got to do with it?
2. Approaching & handling 1 & 5-Star reviews.
3. Adding Reviews into your email strategy.
4. Loyalty program basics.
5. Incorporating your Loyalty program into your email
program.
6. Effective standalone loyalty triggers.
7. Q&A
Agenda

6. 6
Similar to an abandoned cart email or post
purchase email, loyalty and reviews create
their own sets of high-impact data and times
to engage and connect with customers.

7. How Do I Handle 1-Star Reviews?

8. 8
● Commenting on low rating reviews humanizes
your brand and builds credibility
● Q&A can help you address relevant topics to your
1-star reviews
● Moderation to retain the legitimate reviews and
remove those with inappropriate content
Leveraging 1-Star Reviews

9. Maximizing the Value of 5-Star Reviews

10. 10
● On-site shopping journey
○ Homepage
○ Category pages
○ Product pages
○ Checkout
● Google Shopping ads
● Facebook ads
● In email communication
Highlight 5-Star Reviews

11. Adding Reviews into Triggered Series

12. 12
Reviews & Automated Campaigns

13. Poll Question
Do you currently have a Loyalty Program in place?
● Yes
● No

14. Loyalty Programs have a significant impact on customer behavior
26%
Higher repeat purchase
rate
8%
Higher AOV
65%
Higher LTV
53%
More purchases per
customer

15. Loyalty Program Basics

16. Components of a Loyalty Program
VIP Tiers
Loyalty Engagement
Referral Marketing
● Study standard first purchase behavior
● Build your strategy with the repeat referrer in mind
● Refine your referral experience
Communication
● Classifying your top customers
● Determine relevant value
● Create VIP experiences that customers care about
● Understanding goals with your program
● Defining a points valuation
● Determining relevant value
● Calendar Campaigns
● Automated Series
● Dedicated Series

17. Ease of
Integration
1. Data
Collection &
Storage
ESP Integration Importance
2. Brand
Consistency

18. 18
A Well-Defined Loyalty Program

19. 19
A Well-Defined Loyalty Program

20. 20
A Well-Defined Loyalty Program

21. Incorporating Loyalty into Email
(Calendar Campaigns)

22. 22
The most successful loyalty
programs optimize for
participation.

23. 23
Calendar Campaigns + Dynamic Loyalty
Banners

24. Incorporating Loyalty into Email
(Automated Series)

25. 25
Abandon Cart/Add to Cart Series

26. 26
Abandon Cart/Add to Cart Series

27. 27
Welcome Series

28. 28
Purchaser Series

29. Effective (Standalone) Loyalty Triggers

30. What Keri loves about
this example:
● Leads with a clear
call to action
● Displays how to gain
points clearly
What Nikhil loves about
this example:
● Ease of use is clear
● Prioritizes
experiential
rewards

31. What Nikhil loves about
this example:
● Integration of points
into the shopping
experience
● Prioritizing the right
CTA
What Keri loves
about this example:
● VIP Dynamic
Banner
Inclusion
● Points
Redemption
Banner

32. What Keri loves about
this example:
● An uncommon
trigger
● Short, witty copy
What Nikhil loves about
this example:
● Delivering relevant
value
● Objective of the
communication is
clear

33. What Nikhil loves
about these
examples:
● Positioning the
program as part
of the customer’s
lifecycle with the
brand
What Keri loves
about these
examples:
● Clearly explains
that there is a
next level
● Excites the
customer about
what’s next

34. What Keri loves about
this example:
● Treat yourself
mentality
● Reminding how to
redeem/fight churn
What Nikhil loves about
this example:
● Leading with a
compelling value
prop
● Program
Re-education

35. Key Takeaways
Don’t be afraid to address 1-Star Reviews.
Highlight your care for your customers and brand.
Add 5-Star Reviews to Triggered Messages to increase conversion
rates among your highest-earning Triggers.
Remind customers where they are at in their customer journey by
adding Dynamic Banners to Calendar Sends.
Target customers with Dynamic Loyalty Banners at high-impact
conversion times via your Triggered Series.
Have your Loyalty Program stand out by crafting unique Automated
Triggers that are less commonly utilized.

36. Exclusive Yotpo Offer:
15% discount on all annual
plans
To find out more, contact
tinuiti@yotpo.com

37. Schedule Your 1:1
Strategy Evaluation

38. Live Q&A
Keri Brooks
CRM & Email Strategist
Nikhil Naidu
Product Marketing Manager

39. Upcoming Webinars
tinuiti.com/content
39

40. THANK YOU!